AdRoll Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

AdRoll Strengths, Domain Expertise, and Key Differentiators

AdRoll is an AI-powered connected advertising platform that helps marketers maximize performance across the full funnel. With two complementary products—AdRoll for advertising,and AdRoll ABM for account-based marketing—AdRoll unifies data, audiences, and channels to deliver measurable growth.

Highlights:

- Full-funnel, multi-channel reach – Run campaigns across display, native, video, social, mobile, and Connected TV to engage customers wherever they are.

- Proprietary AI and data foundation – BidIQ optimizes bidding for efficiency and ROI; InIQ surfaces predictive buyer insights from billions of signals.

- Cross-channel attribution and analytics – Prove ROI with transparent reporting, advanced attribution models, and revenue impact measurement.

- Flexibility for every team – Options for self-service, managed services, and hybrid models to fit marketer needs and budgets.

- Deep integrations – 55+ native integrations with ecommerce, CRM, MAP, and analytics tools, plus APIs for extensibility.

- Privacy-forward innovation – Actively shaping the future of advertising through privacy-first technology, including testing in Google’s Privacy Sandbox.

- Award-winning support and services – Human expertise plus AI assistants for campaign creation, reporting, and optimization, helping lean teams move faster.

AdRoll Recent Developments

In August 2025, AdRoll entered a new chapter by consolidating its brands into one unified platform and introducing AdRoll ABM, giving marketers a clearer, more powerful way to connect their full-funnel strategies. As part of this evolution, the company launched the AdRoll AI Assistant, designed to help marketers work faster and smarter with real-time insights and campaign optimization. AdRoll also expanded into Connected TV (CTV), enabling advertisers to extend their reach across streaming platforms with precise, non-skippable ads that integrate seamlessly alongside display, video, native, and mobile. Together, these developments underscore AdRoll’s commitment to building a connected, AI-powered ecosystem that simplifies marketing while driving measurable growth.

AdRoll Mergers and Acquisitions (M&A) Activities

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AdRoll Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying AdRoll applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of AdRoll and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified AdRoll Growth Marketing Platform, NextRoll, RollWorks customers.

AdRoll Key Enterprise and Cloud Applications

AdRoll Growth Marketing Platform, NextRoll, RollWorks

AdRoll Revenues, $M:

AdRoll Revenue Breakdown By Type, $M:

AdRoll Enterprise Applications Revenues By Functional Markets, $M:

AdRoll Enterprise Applications Revenues By Verticals, $M:

AdRoll Revenues By Region, $M

AdRoll Direct vs Indirect sales

AdRoll Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified AdRoll Customers

No. of AdRoll Customers: 110000

No. of AdRoll Enterprise Applications Customers: 110000

No. of AdRoll Cloud Customers: 0

No. of AdRoll Cloud Subscribers: x

Since its inception in 2006, AdRoll has been trusted by more than 110,000 brands, contributing to more than $25 billion in revenue for customers. Headquartered in San Francisco, AdRoll is a brand of NextRoll, Inc., and maintains a remote-friendly workforce with offices in key global markets, including New York, Dublin, and Sydney.

AdRoll's clientele spans a diverse range of industries, including technology, finance, healthcare, education, retail, and travel, as well as supporting marketing agencies. Notable customers include Highspot, Okta, Pitchbook, Bombora, Zoe Lev, FP Markets, CoinRule, and OpenTable.

AdRoll Market Opportunities, M&A and Geo Expansions

AdRoll is a connected, AI-powered advertising platform built to help businesses simplify and scale their marketing. Backed by two decades of machine learning innovation, AdRoll empowers marketers to execute, measure, and optimize multi-channel, full-funnel campaigns that drive growth. The platform analyzes real-time and historical data to design and deliver personalized experiences that build customer engagement, boost visibility, and increase revenue.

With an integrated suite of tools, AdRoll supports campaigns across display, native, video, social, mobile, and Connected TV (CTV). This cross-channel approach ensures cohesive messaging and measurable impact at every stage of the buying journey. Marketers can further streamline their efforts with the AdRoll AI Assistant, which provides intelligent recommendations and automation to save time and maximize results.

In 2025, AdRoll consolidated its portfolio by transitioning the RollWorks brand into AdRoll ABM, creating one unified platform with a single, clear entry point for customers. Recent innovations include CTV advertising for premium reach and non-skippable impact, along with an enhanced Cross-Channel Attribution dashboard built in partnership with Improvado. By consolidating data into a unified view, businesses gain the clarity to make smarter marketing decisions and maximize return on investment.

AdRoll Risks and Challenges

AdRoll's commitment to mobile integration and leveraging sophisticated analytics will be the key to success in a multi-device, data-driven environment.

AdRoll Ecosystem, Partners, Resellers and SI

AdRoll collaborates with different advertising platforms and inventory partners to extend its reach and deliver targeted advertising solutions. Key partners include:​ Hubspot, Salesforce, LinkedIn, Marketo, Google, Bombora, Sendoso, Shopify, Klayvio, Meta, Pinterest, YotPo, MailChimp, Zapier, and others.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: