AGroup Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

AGroup Strengths, Domain Expertise, and Key Differentiators

AGroup is well-positioned to maintain its dominance in HR management solutions across the Baltics and Poland, driven by the robust capabilities of its HRB Portal and HRB Cloud offerings. The HRB Portal’s comprehensive feature set—encompassing employee self-service, recruitment, performance management, and real-time analytics—delivers tailored, efficient solutions that meet the diverse needs of industries like retail, finance, and technology, as evidenced by its adoption by clients such as LIDL and Telia. The cloud-based HRB Cloud enhances this value proposition with scalability, high availability, and seamless integration via secure VPN channels, eliminating infrastructure burdens for clients while ensuring compliance with stringent data protection laws. AGroup’s deep regional expertise, user-friendly design, and unwavering focus on customer success through tailored support and actionable insights further solidify its competitive advantage, enabling it to meet the rising demand for digital HR transformation in these dynamic markets.

AGroup Recent Developments

AGroup has recently demonstrated its dedication to innovation and market leadership through the launch of an upgraded HRB Mobile app and a key leadership transition. The latest HRB Mobile version positions AGroup as a frontrunner in HR management solutions, delivering a mobile-first platform tailored to the demands of a dynamic, remote workforce. Key enhancements include a sleek, intuitive interface, real-time performance tracking, and robust self-service tools, all underpinned by advanced security protocols and scalable integrations. These updates not only streamline workforce administration but also boost employee engagement and productivity, aligning with the evolving needs of modern enterprises. Concurrently, AGroup announced Ksenija Ivanova as its new CEO effective February 20, 2025, succeeding Alexander Snurnitsyn after his 15-year tenure. Ivanova’s expertise in technology and strategic leadership signals AGroup’s intent to accelerate innovation and reinforce its stronghold in the HR, T&A, and payroll software markets across the Baltics and Poland. Together, these advancements underscore AGroup’s strategic focus on operational excellence and cutting-edge solutions, poised to drive sustained growth in a competitive landscape.

AGroup Mergers and Acquisitions (M&A) Activities

In September 2023, AGroup finalized a strategic acquisition by Everfield, establishing itself as a fully owned entity under the UK-based firm to bolster its Human Resource Management digitalization offerings. This deal empowers AGroup to amplify its innovation efforts and expedite growth, leveraging Everfield’s robust resources. The company aims to deepen its market presence, particularly in the Baltic region and Poland, reinforcing its competitive edge in the HR software sector.

AGroup Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying AGroup applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of AGroup and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Agroup HRB Portal customers.

AGroup Key Enterprise and Cloud Applications

Agroup HRB Portal

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AGroup Direct vs Indirect sales

AGroup Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified AGroup Customers

No. of AGroup Customers: 550

No. of AGroup Enterprise Applications Customers: 550

No. of AGroup Cloud Customers: x

No. of AGroup Cloud Subscribers: x

AGroup showcases an enviable roster of high-profile customers, underscoring its dominance in the HR management solutions market across the Baltics and Poland. The company proudly serves global giants such as LIDL, Telia, ADP, GlaxoSmithKline, PwC, Bosch, Marriott, and Philip Morris International, alongside regional powerhouses like Apranga, Luminor, Stockmann, and Drogas. This elite clientele, further enriched by partnerships with prestigious firms like Grant Thornton and Ignitis Group, highlights AGroup’s unparalleled ability to deliver tailored, cutting-edge HR solutions to diverse industries, from retail to technology and finance. The inclusion of such marquee names reflects AGroup’s robust product offerings—spanning the HRB Portal and HRB Cloud—and its unmatched capacity to meet the sophisticated needs of both multinational corporations and local leaders, solidifying its reputation as a market leader with a truly global reach.

AGroup Market Opportunities, M&A and Geo Expansions

AGroup stands to harness substantial opportunities in the evolving HR technology sector, driven by the rising tide of digital transformation and the growing preference for cloud-based, mobile-accessible solutions tailored to flexible workforces. The company’s recent strategic backing from a global partner positions it to accelerate innovation and explore new geographic markets, potentially broadening its regional influence. With a strong foundation of high-profile clients across diverse industries, AGroup can seize opportunities to expand its service offerings and enhance scalable integrations, appealing to a wider range of businesses. Additionally, its focus on advancing data-driven tools and aligning with emerging industry trends positions it to strengthen its market leadership and capture untapped potential in a competitive landscape.

AGroup Risks and Challenges

The HRB Portal of AGroup is strategically aligned with the cost-effective Eastern European markets, enabling tailored solutions for this region. This focus, however, suggests a relatively measured pace of development and expansion compared to initiatives targeting Western markets, potentially limiting its ability to rapidly scale or innovate on a broader scale.

AGroup Ecosystem, Partners, Resellers and SI

AGroup maintains a robust partner network, enabling support for around 550 customers across multiple regions, reflecting its strong global presence. This well-established ecosystem enhances AGroup’s capacity to deliver tailored HR solutions, leveraging local expertise to penetrate diverse markets effectively. The breadth of this network positions the company as a key player in the HR technology sector, with potential for further growth as it capitalizes on partner-driven innovation and market expansion opportunities.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: