Akeneo Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Akeneo Strengths, Domain Expertise, and Key Differentiators

Akeneo’s use of customizable generative AI for bulk content creation, multilingual localization, and supplier data enrichment significantly boosts operational efficiency and scalability in managing extensive product catalogs. Additionally, offering a free open-source version broadens market penetration by attracting smaller businesses and creating a strategic pathway for future enterprise-level customer expansion.

Akeneo Recent Developments

In 2024, Akeneo launched a dedicated app on Salesforce AppExchange, enabling seamless integration of high-quality product information across Salesforce Clouds, boosting team efficiency and enhancing customer engagement through consistent, compelling content at every touchpoint.

Akeneo Mergers and Acquisitions (M&A) Activities

In 2023, Akeneo acquired Unifai, a Paris-based AI platform focused on data collection, cleansing, categorization, and enrichment. Unifai's expertise in artificial intelligence and machine learning aimed to revolutionize Akeneo's Product Cloud offering, infusing it with intelligent capabilities to enhance product experiences for brands, manufacturers, retailers, and distributors globally.

In 2018, Akeneo acquired Sigmento. Sigmento specialized in automated product listing solutions using machine learning algorithms to enrich structured product information, improving SEO and conversion rates for e-commerce merchants. This acquisition bolstered Akeneo's position in the PIM market by integrating advanced machine learning technologies into its offerings.

Akeneo Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Akeneo applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Akeneo and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Akeneo Product Cloud customers.

Akeneo Key Enterprise and Cloud Applications

Akeneo Product Cloud

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Akeneo Direct vs Indirect sales

Akeneo Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Akeneo Customers

No. of Akeneo Customers: 900

No. of Akeneo Enterprise Applications Customers: 900

No. of Akeneo Cloud Customers: x

No. of Akeneo Cloud Subscribers: x

Akeneo is serving over 900 enterprise clients globally. Akeneo’s Product Information Management (PIM) solutions primarily serve businesses in retail, manufacturing, distribution, and e-commerce sectors. Their customers include brands and retailers that manage large and complex product catalogs and require consistent, accurate product data across multiple sales channels. Akeneo’s client base includes well-known global brands such as: L’Oréal, Auchan, Peugeot, Miele, Volvo, Stance, and Crocs.

Akeneo Market Opportunities, M&A and Geo Expansions

By leveraging its advanced AI capabilities across product content creation, supplier data management, and asset preparation, combined with seamless integrations into leading platforms like Salesforce and expanded activation channels, Akeneo is well-positioned to capture growing demand for automated, scalable, and consistent product experience management. This opens a significant opportunity to lead the market in helping enterprises accelerate product launches, improve data quality, and deliver personalized omnichannel experiences globally, especially as businesses increasingly prioritize speed, accuracy, and compliance in digital commerce.

By successfuly closing a $135 million Series D round led by Summit Partners, with continued participation from Alven and Partech, bringing its total funding to $196 million, Akeneo accelerated product roadmap, support strategic hires, and expand its global partnerships to further its mission of redefining product experience management (PXM) for modern omnichannel brands and retailers.

Akeneo Risks and Challenges

Akeneo operates in a highly competitive PIM and Product Experience Management market, with strong players like Adobe, Salsify, and Informatica. Intense competition could pressure pricing, slow customer acquisition, or force heavy investments in innovation.

Akeneo Ecosystem, Partners, Resellers and SI

Akeneo has expanded its Activation for Retail solution to support over 500 sales channels, including new integrations with major marketplaces such as eBay, Walmart, Home Depot, Best Buy, Wayfair, and Grainger. The update also includes a Google Shopping connector, enabling real-time product updates and improved data accuracy.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: