Allego Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Allego Strengths, Domain Expertise, and Key Differentiators

Allego stands out as a leading provider of revenue enablement software, unifying sales, enablement, and marketing teams on a single, integrated platform. Its patented GO platform equips revenue teams to curate impactful content, train and coach sales reps for confidence and readiness, and engage buyers with precision—delivering the right message at the right time. By aligning teams and streamlining buyer interactions, Allego drives faster sales cycles and unlocks greater revenue potential.

Allego Recent Developments

In June 2023, Allego unveiled Allego 7, the latest iteration of its comprehensive sales enablement platform. This release introduces enhanced capabilities designed to empower sales professionals through immersive content experiences, advanced analytics to track learner progression, and next-gen learning and coaching strategies that drive lasting behavioral change. Allego 7 also enables personalized, guided support for every sales interaction, reinforcing its commitment to delivering impactful, data-driven enablement at scale.

Allego Mergers and Acquisitions (M&A) Activities

In Q4 2020, Allego secured $25 million in funding from General Catalyst and Summit Partners to fuel its growth. Shortly after, in December 2020, the company completed its first acquisition since its founding in 2013 by acquiring Refract, a conversation intelligence platform. This strategic move expanded Allego’s capabilities in sales coaching and real-time feedback, strengthening its position in the sales enablement market.

Allego Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Allego applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Allego and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Allego Sales Enablement Platform, Allego 7 customers.

Allego Key Enterprise and Cloud Applications

Allego Sales Enablement Platform, Allego 7

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Allego Direct vs Indirect sales

Allego Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Allego Customers

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Allego has experienced remarkable customer momentum, particularly in Q4 2022, marked by a 75% growth rate and a 40% surge in platform users. With nearly 1 million professionals leveraging Allego globally, the platform continues to play a vital role in accelerating onboarding, ensuring message consistency, streamlining content access, and fostering collaboration across teams.

Allego’s reach spans over 40 European countries and is trusted by a wide range of organizations across industries. Notable customers include Ageless Fitness, Atlantic Bay Mortgage Group, BlastMedia, Children’s HeartLink, EcoOnline, Imperva, Itamar Medical Ltd, Nexthink, Pricefx, Wireless CCTV, and many others—demonstrating its versatility and value across sectors.

Allego Market Opportunities, M&A and Geo Expansions

In January 2023, Allego rolled out powerful upgrades tailored for European businesses, revolutionizing support for multilingual teams. These enhancements enable administrators to seamlessly manage learning, sales content, and taxonomy in multiple languages. Employees across departments can now navigate, search, create, and engage with content in their preferred language, fostering better collaboration and communication. Plus, these improvements ensure compliance with Europe's regulatory and legal standards, empowering your team to thrive in a dynamic, multilingual environment.

Allego Risks and Challenges

The appointment of new key executives at Allego, including the Chief Revenue Officer, Chief Financial Officer, Chief People Officer, and Chief Marketing Officer, introduces potential risks. These leadership changes could impact strategy alignment, employee morale, and operational stability. Additionally, shifts in customer relationships, investor confidence, and cultural alignment may arise, alongside execution risks, as the new team navigates Allego’s objectives and market demands.

Allego Ecosystem, Partners, Resellers and SI

Allego the leading AI-powered revenue enablement suite, in partnership with LXA, released The 2025 State of Sales Enablement Report, uncovering pivotal trends reshaping the sales landscape. The report revealed major shifts in buyer behavior, a surge in AI-driven enablement adoption, and ongoing challenges in evolving sales strategies. Based on a survey of over 100 senior leaders, findings showed 77% of organizations viewed advancing their sales enablement strategy as critical to driving business performance—up from prior years. Additionally, 69% identified AI as essential for boosting sales team efficiency and performance.

Allegro in partnership with RAIN Group, released The Impact of Continuous Learning on Sales Performance, a study that revealed organizations embracing continuous learning achieved stronger sales performance, reduced turnover, and improved team engagement. Based on insights from over 240 professionals across industries such as financial services, medical devices, and pharmaceuticals, the research highlighted key practices that set top-performing sales teams apart.

Allego's partner program fosters connections with individuals and organizations delivering exceptional content, services, and support. Key partners include B2B Decision Labs, The Brooks Group, Synthesis, TTEC, Imparta, Matrix Achievement Group, SPARXiQ, GP Strategies, and Corporate Visions, enhancing the value proposition for customers.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: