Alludo (formerly Corel) Strengths, Domain Expertise, and Key Differentiators
Founded during the era when individuals purchased physical boxes of software from electronics stores, accompanied by installation disks and substantial manuals, Alludo has adeptly transitioned into the modern age. Through strategic acquisitions like Parallels, a prominent player in virtualization that enables businesses to operate extensive and fragmented networks seamlessly, Alludo has showcased a forward-thinking strategy aligned with contemporary market dynamics. Alludo’s market position is as a trusted mid-sized software vendor with a long history and loyal customer base. It may not outspend market leaders, but it wins users through value and usability. Its competitive advantages include deep legacy expertise (Corel origins in graphics), and a broad but cohesive suite of tools.
Alludo (formerly Corel) Recent Developments
In March 2024, Alludo launched CorelDRAW Graphics Suite 2024, introducing the innovative Painterly Brush tool, which integrates Corel Painter's brush technology into CorelDRAW. This feature allows designers to apply realistic pixel-based brush strokes within a vector environment, enhancing creative possibilities.
Corel rebranded as Alludo, a global tech company with renowned software solutions. Alludo, known for Parallels, CorelDRAW, MindManager, and WinZip, is committed to reshaping the future of work for over 2.5 million customers globally. CEO Christa Quarles emphasizes the dedication to empowering ""all you do,"" unifying sub-brands while preserving their distinct identities. Alludo focuses on organic growth and adaptability to the modern workplace, allowing employees to choose their work location.
Alludo launched a revamped partner program, aiming to empower global channel partners with resources and profit opportunities, featuring renowned software brands like CorelDRAW and Parallels. Andrea Johnston, Alludo's Chief Revenue Officer, highlights the program's focus on accelerating partner profitability through free enablement training, sales tools, and collaborative marketing initiatives. The tiered structure offers customized benefits, with Gold and Platinum partners enjoying additional resources and dedicated support.
Alludo (formerly Corel) Mergers and Acquisitions (M&A) Activities
Alludo has strategically expanded its portfolio through acquisitions. In May 2021, it acquired Ad Remover, a popular ad-blocking extension, to bolster its utility software offerings alongside brands like WinZip System Utilities and Parallels Toolbox. Earlier, in December 2018, Corel acquired Parallels, a leading provider of cross-platform solutions, enhancing its virtualization capabilities.
Alludo (formerly Corel) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Alludo (formerly Corel) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Alludo (formerly Corel) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Alludo Corporation customers.
Alludo (formerly Corel) Overview
333 Preston Street Suite 700
Ottawa, ON, K1S 5N4, Canada
1 613-728-8200
Ownership: - KKR
Number of Employees: 1205
Functional Markets: Collaboration, Content Management, PPM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Alludo (formerly Corel) Key Enterprise and Cloud Applications
Alludo Corporation
Alludo (formerly Corel) Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Alludo (formerly Corel) Revenue Breakdown By Type, $M:
Alludo (formerly Corel) Enterprise Applications Revenues By Functional Markets, $M:
Alludo (formerly Corel) Enterprise Applications Revenues By Verticals, $M:
Alludo (formerly Corel) Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Alludo (formerly Corel) Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Alludo (formerly Corel) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Alludo (formerly Corel) Customers
No. of Alludo (formerly Corel) Customers: 2.5 million
No. of Alludo (formerly Corel) Enterprise Applications Customers: 2.5 million
No. of Alludo (formerly Corel) Cloud Customers: x
No. of Alludo (formerly Corel) Cloud Subscribers: x
Alludo has more than 100 million active users in over 75 countries and markets its products in more than 15 different languages.
Alludo (formerly Corel) Market Opportunities, M&A and Geo Expansions
Emerging markets present significant growth opportunities for Alludo. The company is actively expanding its presence in regions like China, India, Eastern Europe, and Latin America by localizing products, enhancing reseller networks, and developing region-specific e-stores. Additionally, the increasing demand for remote work solutions positions Alludo's virtualization and productivity tools for continued success.
Alludo (formerly Corel) Risks and Challenges
One significant risk for a company like Alludo is the relentless pressure from well-capitalized competitors and disruptive alternatives. Giants such as Adobe (Creative Cloud) and Microsoft (365 suite) continuously invest in AI-driven innovation, marketing and ecosystem lock-in, making it harder for mid-sized vendors to defend market share. At the same time, an increasing number of open-source tools and lower-cost SaaS offerings are fragmenting the design and productivity landscape, heightening customer churn and driving “subscription fatigue".
If Alludo cannot rapidly iterate its products, clearly articulate differentiated value, and smoothly migrate legacy perpetual-license users to its subscription model, it risks eroding both revenue growth and customer loyalty. Moreover, heavy reliance on Windows and macOS platforms exposes Alludo to shifts in OS market share, while persistent threats such as software piracy, especially in emerging markets, and cybersecurity vulnerabilities create additional operational and reputational challenges.
Alludo (formerly Corel) Ecosystem, Partners, Resellers and SI
Alludo fosters a robust ecosystem through its Channel Partners Program, supporting resellers, distributors, and managed service providers with resources like training, marketing tools, and flexible licensing options. This collaborative approach enhances customer reach and service delivery. Additionally, Alludo's integration of its diverse product lines creates a cohesive user experience, encouraging cross-product utilization and customer loyalty.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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