Alteryx Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Alteryx Strengths, Domain Expertise, and Key Differentiators

Alteryx offers a self-service data analytics platform that enables analysts to quickly prepare, blend, and analyze data through streamlined, repeatable workflows. By simplifying data processes and supporting scalable deployment and collaboration, the platform accelerates insight generation from weeks to just hours, helping organizations make faster, more informed decisions.

Alteryx Recent Developments

In May 2025, Alteryx launched Alteryx One, a unified platform combining AI-powered analytics, low-code automation, and real-time data access to help teams scale insights across the enterprise. With tools like Magic Reports and Alteryx Copilot, marketers and analysts can automate reporting, build workflows faster, and work directly with cloud data platforms like Databricks and Snowflake. The platform simplifies analytics orchestration and governance, enabling smarter, faster decision-making with AI-ready data.

In May 2023, Alteryx introduced AiDIN, a generative AI and machine learning engine embedded in its Analytics Cloud Platform to enhance marketing and business analytics workflows. AiDIN streamlines processes like data summarization, insight generation, and visualization through features such as Magic Document and Workflow Summary. These tools automate reporting, enable natural language insights, and support integration with platforms like OpenAI, helping marketing teams accelerate campaign analysis, tailor messaging, and improve data storytelling while maintaining governance and security.

In August 2023, Kingfisher’s People Analytics Team used Alteryx to automate global HR reporting for 80,000 employees, cutting 170 FTE hours monthly. Integrated with Power BI and Auto Insights, the platform enabled real-time executive analysis, predictive modeling on turnover, and supported workforce upskilling, driving more data-informed HR decisions.

Alteryx Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Alteryx applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Alteryx and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Alteryx, customers.

Alteryx Key Enterprise and Cloud Applications

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Alteryx Direct vs Indirect sales

Alteryx Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Alteryx Customers

No. of Alteryx Customers: 8000

No. of Alteryx Enterprise Applications Customers: 8000

No. of Alteryx Cloud Customers: x

No. of Alteryx Cloud Subscribers: x

Alteryx serves over 8,000 customers worldwide across 90 countries, including well-known brands like Audi, Experian, McDonald's, Unilever, Vodafone, and Netflix. The company continues to expand its customer base, adding hundreds of new clients in recent quarters, reflecting growing adoption of its analytics platform for data-driven decision-making.

Alteryx Market Opportunities, M&A and Geo Expansions

In Dec 2024, Alteryx announced the appointment of Andy MacMillan as CEO, marking a significant opportunity to accelerate growth and innovation. Backed by private equity firms Clearlake Capital and Insight Partners, MacMillan brings over 20 years of experience driving AI-powered product innovation and scaling enterprise software companies. His leadership is expected to enhance Alteryx’s AI-driven analytics cloud platform, expand its AI capabilities, and strengthen its customer community of over 600,000 users. With a strong focus on culture and customer-centricity, this leadership change positions Alteryx to deepen market impact and deliver greater value through advanced analytics solutions.

Alteryx maintains a global footprint with sales offices in key markets including Australia, Canada, France, Germany, Japan, Singapore, the UAE, and the UK, supported by research and development centers in Ukraine and the Czech Republic. This broad presence enables the company to deliver localized market insights and drive continuous innovation in analytics solutions worldwide.

Alteryx Risks and Challenges

Alteryx is a data analytics platform that enables organizations to prepare, blend, and analyze data quickly through automated workflows, helping users uncover insights and make data-driven decisions. Potential risks include increased competition in the analytics space, challenges in scaling AI capabilities effectively, data privacy and security concerns, and dependence on continual innovation to meet evolving customer needs.

Alteryx Ecosystem, Partners, Resellers and SI

In September 2024, Evisions joined the Alteryx partner network as a Technology Partner to enhance its Argos reporting tool for higher education. This collaboration integrates Alteryx’s data preparation, integration, and advanced analytics capabilities with Evisions’ enterprise reporting, enabling institutions to streamline data blending, cleaning, and visualization within their existing workflows. The partnership responds to evolving analytical demands by expanding data access and empowering users to generate deeper insights faster, regardless of whether data resides on-premise or in the cloud, ultimately supporting more informed, data-driven decisions across campuses.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: