Alteryx Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

162 Alteryx

Alteryx Strengths, Domain Expertise, and Key Differentiators

Alteryx functions as a self-service data analytics company, empowering analysts with a unique ability to effortlessly prepare, blend, and analyze data through a repeatable workflow. The platform facilitates the deployment and sharing of analytics at scale, enabling the generation of deeper insights within hours, as opposed to weeks.

Alteryx Recent Developments

Fender utilizes Alteryx, AWS, and Tableau to streamline data analytics, led by Meghan Gohil. This approach optimizes reporting, accelerates runtimes, and enables detailed analyses, including machine learning predictions for guitar demand. The platform's versatility extends to brands like PreSonus within Fender's portfolio, aiding in churn analysis and customer lifetime value calculations. Alteryx's flexibility aligns seamlessly with Fender's innovative approach, facilitating creative experimentation.

Gregory Welteroth Advertising (GWA) leveraged Alteryx for seven years to enhance marketing ROI. Through a four-step approach, GWA utilized Alteryx to identify ideal customers, find similar prospects, understand media consumption, and optimize reach strategies. Alteryx streamlined data processes, resulting in efficient decision-making and significant time savings for GWA's analytics team.

Teaming up with Alteryx Premier Partner NCS NEXT, Jebsen's GIT unit incorporated Alteryx initially for data blending and later as a robust ETL tool. Rapid deployment, simplified workflows, and reduced data preparation time were achieved, leading to substantial time savings across departments. Supported by NCS NEXT, the team is advancing toward predictive analytics and AI applications, positioning Alteryx as a calculation engine. This aligns with Jebsen's strategic shift from basic business intelligence to a more advanced, machine learning-oriented perspective for sustained growth and operational efficiency. Alteryx is a crucial element in Jebsen's dedication to innovation and cutting-edge technology.

In August 2023, Led by Iain Reid, Kingfisher's People Analytics Team utilized Alteryx to transform global HR reporting for 80,000 employees. Collaborating with Power BI, Alteryx made data insights accessible to stakeholders, with Auto Insights aiding C-Suite executives in real-time analysis. Predictive modeling addressed employee turnover, saving 170 FTE hours monthly and automating workflows, reducing data consolidation time. Alteryx facilitated upskilling, fostering career growth, and positioning Kingfisher as a data-driven company.

In June 2020, Alteryx introduced key product innovations: Alteryx Analytics Hub and Alteryx Intelligence Suite. These additions enhance the Alteryx APA Platform, fostering a streamlined digital transformation by redefining data utilization, process optimization, and talent development within a unified platform.

Alteryx Mergers and Acquisitions (M&A) Activities

Alteryx is set to be acquired by Clearlake Capital Group and Insight Partners for $4.4 billion, including debt, as per a definitive agreement. The acquisition, offering $48.25 per share in cash, signifies a 59% premium to Alteryx's unaffected closing stock price on September 5, 2023. The deal, anticipated to conclude in the first half of 2024, will transition Alteryx to private ownership, providing working capital and industry expertise. The objective is to bolster Alteryx's mission of transforming data into breakthrough insights, particularly focusing on cloud and AI innovation. The transaction is contingent on standard closing conditions, stockholder endorsement, and regulatory approval.

In October 2021, Alteryx made a significant acquisition by adding Lore IO, a Silicon Valley-based no-code AI-enabled data modeling platform, to its portfolio. This strategic move enhances Alteryx's capabilities, allowing for the rapid deployment of adaptable analytics in evolving business environments. With Lore IO's expertise, Alteryx aims to leverage cloud-native, elastic compute features within Alteryx Designer Cloud and Alteryx Machine Learning, providing customers with the means to analyze extensive datasets for actionable self-service insights.

In the same period, Alteryx completed the acquisition of Hyper Anna, a cloud platform specializing in AI-driven automated insights generation from data. Based in Sydney, Australia, Hyper Anna facilitates accessible AI-driven insights for individuals with diverse technical backgrounds. This strategic acquisition positions Alteryx to automate the entire analytic pipeline, seamlessly integrating data sources with AI-driven insights.

Alteryx Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Alteryx applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Alteryx and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Alteryx, customers.

Alteryx Key Enterprise and Cloud Applications

Alteryx,

Alteryx Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Alteryx Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Alteryx Revenues By Region, $M

Region% of Total Revenues2023 Total Revenues, $M2023 Enterprise Applications Revenues, $M2023 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Alteryx Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Alteryx Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Alteryx Customers


No. of Alteryx Customers: 7000

No. of Alteryx Enterprise Applications Customers: 7000

No. of Alteryx Cloud Customers: x

No. of Alteryx Cloud Subscribers: x


Alteryx boasts a customer base of over 7,000 across 90 countries globally, featuring renowned brands such as Audi, Experian, McDonald's, Unilever, Vodafone, Netflix, and more. Notably, the company acquired 271 net new customers in the second quarter of 2020.

Alteryx Market Opportunities, M&A and Geo Expansions

Alteryx has a global presence with sales offices strategically located in Australia, Canada, France, Germany, Japan, Singapore, the United Arab Emirates, and the United Kingdom. Additionally, the company operates a research and development center in Ukraine and the Czech Republic. This international footprint underscores Alteryx's commitment to a widespread market presence and innovation.

Alteryx Risks and Challenges

The future revenue growth and sustained profitability of the company hinge on its capacity to acquire new customers and extend the adoption of its platform among additional users within client organizations. The sales and marketing strategies are strategically oriented towards enhancing market awareness regarding the platform's advantages.

Alteryx Ecosystem, Partners, Resellers and SI

In February 2020, Alteryx announced a five-year strategic collaboration with PwC U.S., designating the firm as a "Global Elite Partner." This partnership aligns with PwC's substantial investment of $3 billion in driving digital transformation across its workforce, client base, and communities, as part of its commitment to "New World. New skills." Integrating Alteryx's data science, analytics, and process automation platform with PwC's consulting expertise, digital capabilities, and extensive market reach positions the two companies as leaders in accelerating digital transformation for major organizations.

Alteryx Cloud Infrastructure Insights

Subscribe to read more about:

  • Alteryx Public Cloud and Infrastructure (IaaS)
  • Alteryx Platform (PaaS)
  • Alteryx Application Delivery
  • Alteryx Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
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Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. Laboratorium EE, a Poland based Professional Services organization with 10 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated
Laboratorium EEProfessional Services10$1MPoland2024-09-17