Amadeus Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Amadeus Strengths, Domain Expertise, and Key Differentiators

Amadeus provides technology solutions that support the full travel journey, including search, booking, ticketing, and departure processes. Its offerings aim to address key industry needs such as operational efficiency, cost reduction, and customer service improvement. The launch of Amadeus Nevio, a modular, AI-integrated platform adopted by several major airlines, reflects the company's focus on open technology and retail transformation. AI and machine learning are increasingly embedded across Amadeus’s platforms and internal tools to support both customer experience and employee productivity.

Amadeus Recent Developments

In 2024, Amadeus expanded its use of Generative AI (GenAI) to enhance personalization and efficiency across the travel experience, from planning to post-trip engagement. The company introduced several new solutions, including the Travel Impact Suite, which helps travel sellers provide environmental impact data using ICAO and Travalyst methodologies. Amadeus also launched Amadeus Leisure Connect and Amadeus Value Cars™ to simplify and expand access to non-air travel content. Strategic partnerships, such as with Taxera for e-invoicing and Navan for global travel management integration, supported broader service capabilities and regulatory readiness.

Amadeus Mergers and Acquisitions (M&A) Activities

In 2024, Amadeus acquired Vision-Box to enhance its capabilities in biometric solutions for airports, airlines, and border control, aiming to improve the end-to-end travel experience. The company also acquired Voxel, a provider of payment technology, to strengthen its offerings in virtual payments. These acquisitions reflect Amadeus’s strategy to expand its technological capabilities across key areas of the travel ecosystem.

Amadeus Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Amadeus applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Amadeus and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Amadeus Central Reservations System, Amadeus Hospitality Operations, Amadeus Hotel Distribution, Amadeus Property Management, Amadeus Sales & Catering, Navitaire customers.

Amadeus Key Enterprise and Cloud Applications

Amadeus Central Reservations System, Amadeus Hospitality Operations, Amadeus Hotel Distribution, Amadeus Property Management, Amadeus Sales & Catering, Navitaire

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Amadeus Direct vs Indirect sales

Amadeus Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Amadeus Customers

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Amadeus provides technology solutions to a broad spectrum of clients in the global travel industry, including airlines, airport operators, hotel properties, car rental and transfer providers, rail operators, ground handlers, insurance groups, and cruise and ferry lines. Its services are utilized by both online and offline travel agencies, as well as large hotel chains such as Marriott International, MGM Resorts, and Accor. The company operates in 195 countries, supported by 173 local Amadeus Commercial Organisations (ACOs), allowing it to maintain a strong international footprint. This wide-ranging customer base highlights Amadeus's role in delivering connectivity and operational support across various sectors of the travel ecosystem. The company’s presence across diverse travel segments contributes to its resilience and relevance in a dynamic market.

Amadeus Market Opportunities, M&A and Geo Expansions

Amadeus continues to expand its ecosystem through strategic partnerships aimed at enhancing its technology offerings. In 2024, it collaborated with Imperva to deliver integrated cybersecurity services tailored for the travel sector. In 2025, new partnerships with Salesforce, Google Flights, and Microsoft supported developments in hotel services, flight search integration, and travel technology innovation. Existing collaborations with IBM and Accenture further reinforce Amadeus’s position within the broader technology landscape. The company is also pursuing growth opportunities in regions like Asia-Pacific and sectors such as hospitality, payments, and AI-driven services, supported by product deployments and recent acquisitions.

Amadeus Risks and Challenges

Amadeus faces several external and internal risks that could impact its operations and financial performance. Climate change presents long-term challenges, as rising environmental costs and shifting traveler preferences may reduce overall travel demand, affecting the company’s transaction-based revenue model. The adoption of New Distribution Capability (NDC) content remains gradual, requiring continued investment in infrastructure and customer onboarding. Amadeus’s ongoing cloud migration, while strategic, involves considerable short-term costs that may affect profitability. Additionally, the company is exposed to market volatility and cybersecurity threats, both of which require sustained focus on risk mitigation and resilience planning.

Amadeus Ecosystem, Partners, Resellers and SI

Amadeus has developed an ecosystem supported by partnerships with major technology firms, aimed at enhancing its service offerings and operational capabilities. In 2025, it expanded collaborations with Salesforce, Google Flights, and Microsoft to improve hotel service solutions, flight search integration, and cloud-based innovation. These partnerships build on existing relationships with IBM and Accenture, contributing to the company's long-term digital strategy. Amadeus also works with system integrators and value-added resellers to broaden market reach and improve solution deployment.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: