Amazon Web Services (AWS) Strengths, Domain Expertise, and Key Differentiators
Amazon Web Services (AWS) is a provider of cloud computing, delivering a comprehensive portfolio of over 200 fully featured services. These services cover a broad range of domains, including computing, storage, databases, networking, analytics, robotics, machine learning (ML), artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid cloud, virtual and augmented reality (VR/AR), media, and application development, deployment, and management.
Amazon Web Services (AWS) Recent Developments
Between 2023 and 2025, Amazon Web Services (AWS) made several strategic advancements to enhance its AI and enterprise solutions. In March 2025, AWS partnered with Weatherford International to boost digital innovation in the energy sector. In December 2024, it launched four new features for Amazon SageMaker AI, improving accessibility, training efficiency, and cost-effectiveness for generative AI model development. Earlier, in September 2023, AWS formed a strategic collaboration with Anthropic to accelerate the development and deployment of safer foundation models. Additionally, in November 2023, AWS introduced Amazon One Enterprise, a palm-based identity service aimed at simplifying enterprise access control for both physical and digital assets.
Amazon Web Services (AWS) Mergers and Acquisitions (M&A) Activities
Amazon Web Services (AWS) has made several strategic acquisitions to enhance its cloud and security offerings. In August 2023, it acquired Fig, a Y Combinator alum focused on improving the command line terminal experience. Earlier, in June 2021, AWS acquired Wickr to bolster secure communication solutions for government and enterprise clients. That same year, it also bought DataRow, a web-based client for Amazon Redshift. In 2019, AWS acquired TSO Logic, specializing in cloud spending analysis, and CloudEndure, an Israeli disaster recovery startup.
Amazon Web Services (AWS) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Amazon Web Services (AWS) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Amazon Web Services (AWS) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Amazon Web Services Iaas, Amazon Workspace customers.
Amazon Web Services (AWS) Overview
12th Avenue South Suite 1200
Seattle, WA, 98144, United States
1 206-266-4064
Ownership: - NASDAQ: AMZN
Number of Employees: 115000
Functional Markets: Analytics and BI, Collaboration, Content Management, CRM, eCommerce, ITSM, PPM, SCM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Amazon Web Services (AWS) Key Enterprise and Cloud Applications
Amazon Web Services Iaas, Amazon Workspace
Amazon Web Services (AWS) Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Amazon Web Services (AWS) Revenue Breakdown By Type, $M:
Amazon Web Services (AWS) Enterprise Applications Revenues By Functional Markets, $M:
Amazon Web Services (AWS) Enterprise Applications Revenues By Verticals, $M:
Amazon Web Services (AWS) Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Amazon Web Services (AWS) Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Amazon Web Services (AWS) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Amazon Web Services (AWS) Customers
No. of Amazon Web Services (AWS) Customers: 4190000
No. of Amazon Web Services (AWS) Enterprise Applications Customers: x
No. of Amazon Web Services (AWS) Cloud Customers: x
No. of Amazon Web Services (AWS) Cloud Subscribers: x
Amazon Web Services (AWS) is a globally recognized cloud computing service provider that empowers over a million customers across 190 countries. Recently, AWS has added a range of notable clients to its portfolio, including National Australia Bank, Santander’s Openbank, Guardian Life Insurance, Amgen, Korean Air, Mobileye, Ellie Mae, HubSpot, Samsung Heavy Industries, Epic Games, Major League Baseball, zulily, Verizon, Ryanair, Cox Automotive, Shutterfly, GoDaddy, and Comcast, among others.
Amazon Web Services (AWS) Market Opportunities, M&A and Geo Expansions
In May 2025, Amazon Web Services (AWS) and HUMAIN — Saudi Arabia’s newly established entity tasked with spearheading AI innovation both nationally and globally — announced a strategic partnership exceeding $5 billion to develop a pioneering “AI Zone” in the Kingdom. This first-of-its-kind initiative will integrate cutting-edge capabilities, including dedicated AWS AI infrastructure and advanced semiconductors, UltraCluster networks for accelerated AI training and inference, core AWS services like SageMaker and Bedrock, and AI application tools such as Amazon Q. The AI Zone is a key step toward advancing Saudi Arabia’s ambition to become a global leader in artificial intelligence.
Amazon Web Services (AWS) Risks and Challenges
One of the challenges facing Amazon Web Services (AWS) is the rise of e-commerce, which has buoyed competitors like Shopify. While AWS has enjoyed a wide berth as the preferred IaaS vendor for at least 50% of the 2,000 largest companies worldwide, many of these customers are also using other IaaS providers like Azure as part of their multi-cloud strategy to mitigate risks. Thus, AWS must continue to innovate and provide value to maintain its position as the market leader.
/br> Another concern for Amazon Web Services (AWS) is its cash cow status, which generates the bulk of Amazon's operating income. AWS is known to extract fees from its customers, including bandwidth transfer fees that have become contentious among ISVs, partners, and their clients. Competitors like Cloudflare and its Bandwidth Alliance are signing up partners like Oracle to help curb unnecessary data transfer fees levied by providers like AWS, who defend their practices as a way to ensure high-performance cloud infrastructure services. AWS will need to balance customer demands with its fee structure to maintain its business model and remain competitive.
Amazon Web Services (AWS) Ecosystem, Partners, Resellers and SI
Amazon Web Services (AWS) Channel contributions surged from $85 million to approximately $34 billion over the last 10 years, supported by a growing partner base now exceeding 140,000. The channel split for overall AWS revenue is estimated at 63% direct and 37% indirect, while the split for IaaS-specific revenue is approximately 60% direct and 40% indirect. This reflects AWS’s increasing reliance on its partners to drive cost-effective growth, especially compared to Microsoft’s 500,000-strong channel network responsible for 87% of its business software sales. Many AWS partners pay a minimum annual fee of $2,500, and sustaining profitability often requires generating at least 100 times that in AWS-related revenue, highlighting the ecosystem’s scale and economic significance.
Notable partners in the AWS Partner Network (APN) include Dedalus, Smartronix, Trend Micro, Infor, 2nd Watch, Druva, Lemongrass, Koding, Cloudreach, Logicworks, Mobiquity, Vision33, Wipro, ANSYS, Aquilent, BlazeClan, IHS Markit, and Cloudticity. These partners deliver a diverse portfolio of services to help customers design, migrate, and manage their AWS cloud environments. Through its revamped partner program, AWS provides resources such as training, certification, marketing support, technical guidance, and joint go-to-market opportunities, reinforcing its commitment to partner and customer success in the cloud.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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