Appcast, Inc Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Appcast, Inc Strengths, Domain Expertise, and Key Differentiators

Appcast's strengths lie in its advanced programmatic technology, extensive job site network, and data-driven approach to recruitment marketing. Its solutions, such as Appcast Exchange and Clickcast, allow employers to reach high-quality candidates efficiently, often reducing cost-per-applicant by up to 30%. The company's emphasis on measurable outcomes and continuous optimization positions it as a leader in the recruitment technology space.​

Appcast, Inc Recent Developments

In January 2025, Appcast introduced AppcastOne to the U.K. market—a comprehensive recruitment marketing platform that combines strategy, media, and data into one streamlined solution. Leveraging programmatic technology, it automates ad spend, supports multi-channel campaigns across search and social, and consolidates vendor management. More than just software, AppcastOne offers expert strategic guidance and in-depth performance insights. Initially launched in the U.S. in late 2023, the platform has quickly been adopted by over 1,000 enterprise employers.

Appcast, Inc Mergers and Acquisitions (M&A) Activities

Appcast has strategically expanded its capabilities through acquisitions, most notably acquiring Bayard Advertising in July 2023. This move integrated Bayard’s expertise in recruitment marketing, including search, social, and application flow optimization, with Appcast’s programmatic technology, broadening its service offerings. The acquisition has positioned Appcast to deliver more comprehensive solutions, enhancing its ability to optimize the entire recruitment marketing funnel for clients. This strategic consolidation reflects Appcast’s intent to strengthen its market presence in a competitive talent acquisition landscape.

Appcast, Inc Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Appcast, Inc applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Appcast, Inc and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Appcast Exchange, Appcast Brand, and Clickcast customers.

Appcast, Inc Key Enterprise and Cloud Applications

Appcast Exchange, Appcast Brand, and Clickcast

Appcast, Inc Revenues, $M:

Appcast, Inc Revenue Breakdown By Type, $M:

Appcast, Inc Enterprise Applications Revenues By Functional Markets, $M:

Appcast, Inc Enterprise Applications Revenues By Verticals, $M:

Appcast, Inc Revenues By Region, $M

Appcast, Inc Direct vs Indirect sales

Appcast, Inc Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Appcast, Inc Customers

No. of Appcast, Inc Customers: 2000

No. of Appcast, Inc Enterprise Applications Customers: 2000

No. of Appcast, Inc Cloud Customers: 2000

No. of Appcast, Inc Cloud Subscribers: x

Serving over 2,000 organizations globally, Appcast's clientele spans various industries, including healthcare, retail, and finance. Notable clients include Encompass Health, Sodexo, Mattress Firm, and Platinum Supplemental Insurance. These partnerships highlight Appcast's ability to deliver tailored recruitment solutions that meet diverse hiring needs.​

Appcast, Inc Market Opportunities, M&A and Geo Expansions

The acquisition of Bayard Advertising marks a strategic step in Appcast’s evolution as a recruitment technology leader. By integrating Bayard’s strengths in search and social advertising, hiring event promotion, and application flow optimization, Appcast enhances its source-agnostic programmatic platform. This partnership sharpens its ability to deliver measurable hiring results, offering employers new opportunities to streamline and improve every stage of the recruitment funnel.

Appcast, Inc Risks and Challenges

Appcast operates in a competitive market where rapid technological advancements and changing client expectations pose challenges. Maintaining data privacy and compliance with international regulations is crucial, especially as the company expands its global footprint. Economic fluctuations and shifts in employment trends can also impact demand for recruitment services.

Appcast, Inc Ecosystem, Partners, Resellers and SI

Appcast’s ecosystem is built on strategic integrations with leading ATS platforms, including SAP SuccessFactors, Oracle Taleo, and SmartRecruiters, enabling seamless job ad distribution and candidate tracking. Its partnerships with digital giants like Google, where Appcast holds 2025 Premier Partner status, enhance its search and social advertising capabilities. As a subsidiary of The Stepstone Group, Appcast benefits from a global network of recruitment expertise and resources. This interconnected ecosystem, combined with co-marketing initiatives and data-driven insights, positions Appcast as a central player in the recruitment marketing landscape.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: