Atlassian Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Atlassian Strengths, Domain Expertise, and Key Differentiators

Atlassian offers a suite of software products designed to support team collaboration, project management, and service delivery. Its key offerings include Jira, a tool for planning and project tracking; Confluence, a platform for content creation and knowledge sharing; Jira Service Management, which facilitates team-based service and support operations; and Loom, acquired in November 2023, which provides asynchronous video communication capabilities.

These products function as an integrated portfolio, particularly when deployed in the cloud, allowing organizations to leverage features such as analytics, automation, artificial intelligence, and connectivity with a wide range of third-party applications. The underlying Atlassian platform serves as a unifying technology foundation that supports interoperability across tools, facilitates workflow automation, and enables data-driven decision-making based on user-inputted information. This structure aims to enhance organizational collaboration and operational efficiency across various teams.

Atlassian Recent Developments

In 2024 and 2025, Atlassian introduced several new features and products aimed at enhancing team collaboration and productivity through artificial intelligence (AI) and automation. A notable release was Rovo, launched in April 2024, which serves as an AI-powered assistant designed to streamline search and automation tasks across Atlassian's suite of tools. Rovo leverages AI to provide users with intelligent insights and recommendations, facilitating more efficient workflows. Additionally, in August 2024, Atlassian acquired Rewatch, an AI-driven meeting recorder company, to bolster its capabilities in managing and analyzing meeting content. This acquisition aligns with Atlassian's strategy to integrate AI into its products, enhancing features like transcription and meeting summarization.

Beyond product enhancements, Atlassian has been exploring the integration of large language models (LLMs) into software development processes. The company developed a Human-in-the-Loop LLM-based Agents framework, known as HULA, which allows software engineers to interact with AI agents during the coding process. This framework was implemented within Atlassian's own JIRA platform for internal use, aiming to reduce development time and effort by assisting in tasks such as generating coding plans and writing source code. While HULA has shown promise in streamlining development workflows, challenges related to code quality have been identified, indicating areas for further refinement.

Atlassian Mergers and Acquisitions (M&A) Activities

Atlassian has pursued a strategy of targeted acquisitions to enhance its collaboration, IT service management, and AI capabilities. The acquisition of Loom strengthened Atlassian’s position in the asynchronous communication space, meeting growing demands from remote and distributed teams for more dynamic collaboration tools. Similarly, the integration of AirTrack advanced the company’s ability to support asset and configuration management, improving visibility and control across IT environments.

These acquisitions reflect a broader strategy to reinforce Jira Service Management, evident in the acquisitions of Percept.AI for AI-driven virtual agents, ThinkTilt for no-code form capabilities, and Halp for Slack-based ticketing systems. Each addition serves to expand Atlassian’s functionality, streamline support workflows, and lower operational costs. However, with each acquisition comes the challenge of seamless integration, cultural alignment, and ensuring that the acquired technologies contribute effectively to Atlassian's long-term product vision and customer satisfaction.

Atlassian Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Atlassian applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Atlassian and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Jira, Confluence, Trello. Jira Service Desk, Opsgenie, Jira Align, Bitbucket and Atlasian Access customers.

Atlassian Key Enterprise and Cloud Applications

Jira, Confluence, Trello. Jira Service Desk, Opsgenie, Jira Align, Bitbucket and Atlasian Access

Atlassian Revenues, $M:

Atlassian Revenue Breakdown By Type, $M:

Atlassian Enterprise Applications Revenues By Functional Markets, $M:

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Atlassian Direct vs Indirect sales

Atlassian Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Atlassian Customers

No. of Atlassian Customers: 300000

No. of Atlassian Enterprise Applications Customers: 300000

No. of Atlassian Cloud Customers: x

No. of Atlassian Cloud Subscribers: x

As of June 30, 2024, Atlassian had over 300,000 customers worldwide. This customer base includes organizations with unique domains that maintain active subscriptions for two or more product seats. While many customers begin with free or low-tier offerings, the company places a strategic focus on expanding within its base—particularly among customers generating more than $10,000 in annualized recurring revenue from cloud products (Cloud ARR). This high-value segment contributes the majority of Atlassian’s cloud revenue.

The company closely tracks metrics such as Cloud ARR (Annualized Recurring Revenue) and Cloud MRR (Monthly Recurring Revenue) to gauge business performance. However, these are operational measures, not aligned with GAAP accounting, and can be affected by factors like contract timing and renewal patterns. Atlassian’s concentration risk appears low, as no single customer accounted for more than 5% of revenue in fiscal year 2024. Still, the reliance on a growing segment of customers with over $10,000 in Cloud ARR emphasizes the importance of successfully scaling within this group to maintain revenue momentum.

Atlassian Market Opportunities, M&A and Geo Expansions

Atlassian has several strategic opportunities to broaden its business throughout 2024 and 2025. A key avenue is expanding its ecosystem through the Atlassian Marketplace, which continues to thrive with a diverse range of third-party apps and integrations. The recognition of standout partners, such as those awarded in the Atlassian Partner of the Year 2024-2025 program, highlights the company's emphasis on strengthening partner relations and scaling app development and sales across its ecosystem.

Additionally, Atlassian's investment in community engagement and innovation-centric events, such as Atlas Camp 2025 and its flagship Atlassian Team conference, reflects a strong commitment to empowering developers and IT teams. These events provide platforms for collaboration, product development, and market feedback, potentially fueling new features, partnerships, and use cases for Atlassian tools. With productivity trends and digital collaboration tools remaining in high demand, Atlassian is well-positioned to scale its offerings and deepen its impact across industries in the coming years.

Atlassian Risks and Challenges

Atlassian faces a wide range of risks that could impact its business, financial condition, and future growth. A key concern is the company's historical rapid growth, which makes it challenging to forecast future performance or ensure sustained revenue growth and profitability. Market volatility—including global economic uncertainty and geopolitical instability—adds further complexity, as such conditions and the responses they provoke could negatively affect business operations. The company also operates in highly competitive markets, where failing to keep pace with rivals could harm its financial standing.

Additionally, Atlassian's future hinges on several operational factors. These include customer retention, successful product innovation, the shift toward cloud offerings, and the effective integration of emerging technologies such as generative AI and machine learning. Risks also stem from potential issues with cybersecurity, product reliability, regulatory compliance (especially concerning data privacy and AI), and infrastructure performance. Strategic challenges such as managing growth, expanding enterprise sales, executing effective marketing, and maintaining a high-volume, low-cost business model further complicate its outlook. Moreover, Atlassian’s dual-class stock structure consolidates voting power among a small group of insiders, and its global presence and debt obligations could expose the company to unfavorable tax or financial constraints.

Atlassian Ecosystem, Partners, Resellers and SI

The Atlassian Marketplace is an online platform that offers both free and paid apps designed to enhance the functionality of Atlassian products. It features a large and expanding ecosystem of third-party vendors and developers, aiming to simplify the process for customers to discover, purchase, and manage software add-ons. It also helps vendors reach a broader customer base and streamlines license management and renewals. In fiscal year 2024, the Marketplace recorded over $1.1 billion in gross purchases of third-party apps.

Atlassian also supports its ecosystem through Atlassian Ventures, which invests in companies that develop cloud apps or tools integrated with Atlassian products. These investments span all business stages and aim to foster strategic partnerships. Complementing this ecosystem is Forge, Atlassian’s cloud development platform, which provides infrastructure, storage, and function-as-a-service capabilities. Forge enables developers to build, extend, and integrate cloud apps for Atlassian products or to publish them on the Marketplace.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: