AVIV Group Strengths, Domain Expertise, and Key Differentiators
Immowelt Software excels in delivering tailored CRM solutions, leveraging a robust platform that integrates seamlessly with real estate workflows. Its user-friendly interface and comprehensive data analytics empower clients to optimize property marketing and management. A strong regional presence in German-speaking markets, combined with scalable cloud infrastructure, ensures reliability and adaptability. These strengths position Immowelt as a trusted partner for real estate professionals seeking efficient digital tools.
AVIV Group Recent Developments
In September 2024, the merger of Immowelt Software and Immosolve GmbH led to the formation of Empro, a consolidated entity aiming to strengthen its position in the European software landscape with a strong emphasis on Customer Relationship Management (CRM) solutions. This strategic move is intended to enhance operational synergies and broaden the digital capabilities available to clients in the property brokerage and residential leasing industries.
AVIV Group Mergers and Acquisitions (M&A) Activities
In 2025, the AVIV Group, through its subsidiary Immowelt, acquired a majority interest in the specialized real estate platforms Nutzdauer.com and Einkaufspreis-Aufteilung.com. These platforms target landlords looking to optimize tax efficiency, aligning with AVIV's broader strategy to expand its service offerings within the property technology space. This move follows a pivotal restructuring, as AVIV separated from Axel Springer’s media division. The transition culminated in private equity firm KKR and CPP Investments assuming majority ownership, marking the beginning of a renewed strategic direction centered on growth, innovation, and market consolidation.
In September 2024, Immowelt Software and Immosolve GmbH merged to establish Empro, creating a unified force in the European software market with a focus on Customer Relationship Management (CRM) solutions. This strategic consolidation is designed to optimize operational efficiency and expand the scope of digital services offered across the property brokerage and residential leasing sectors.
In February 2024, AVIV Germany completed the acquisition of Neuraum Ventures, a company overseeing a house building platform in Germany and Austria, boasting an annual brokerage volume reaching into the billions. This strategic move combines Immowelt's market position as a leading real estate platform with Neuraum's expertise in house construction.
In October 2023, Immowelt's software division took a significant stride forward in its evolution. The division, along with its subsidiary Immosolve, merged to form an independent company. This consolidation enhances both development capabilities and market influence, pooling the expertise of over 50 specialists dedicated to pioneering CRM solutions for the real estate sector.
AVIV Group Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying AVIV Group applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of AVIV Group and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Immowelt estateOffice, estatePro and estateSmart, Empro customers.
AVIV Group Overview
Nordostpark 3-5
Nuremberg, x, 90411, Germany
49 91 1520 250
https://www.immowelt.de/
Ownership: - KKR, CPP
Number of Employees: 2000
Functional Markets: CRM, eCommerce, ERP Financial, ERP Services and Operations,
Key Verticals: Banking and Financial Services, Construction and Real Estate,
AVIV Group Key Enterprise and Cloud Applications
Immowelt estateOffice, estatePro and estateSmart, Empro
AVIV Group Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
AVIV Group Revenue Breakdown By Type, $M:
AVIV Group Enterprise Applications Revenues By Functional Markets, $M:
AVIV Group Enterprise Applications Revenues By Verticals, $M:
AVIV Group Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
AVIV Group Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
AVIV Group Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified AVIV Group Customers
No. of AVIV Group Customers: x
No. of AVIV Group Enterprise Applications Customers: x
No. of AVIV Group Cloud Customers: x
No. of AVIV Group Cloud Subscribers: x
Immowelt Software serves a diverse clientele, including mid-sized real estate agencies and large property management firms across Germany and Austria. Notable clients include regional developers and rental management companies such as: Brockhoff & Partner Immobilien, Colliers International Frankfurt, Engel Canessa Immobilienberatung, Isaria Wohnbau, Immobilien Zentrum Regensburg Vertriebs, Athing & Eilers, Horta Immobilien, Südwestbank, PANDION, RUHR REAL, CALEO Advisors, Adler Immobilien, Heim-S-Immobilien, Kreuzer Immobilien, Furgber Immobilien, Hildebrand Immobilien, Victor Immobilien, Papke e.K. Immobilien-Anlagen, Junker Immobilien, Jürgen Weiss Immobilien, Reiner Dachert Immobilien, and many others.
AVIV Group Market Opportunities, M&A and Geo Expansions
The ongoing digital transformation in the real estate sector presents significant opportunities for Immowelt Software. By leveraging advancements in artificial intelligence and machine learning, the company can enhance its CRM and property management solutions, offering predictive analytics and personalized client experiences. Additionally, the division’s alignment with AVIV Group opens avenues for cross-border expansion, particularly in European markets like France and Belgium, where demand for digital real estate solutions is rising.
AVIV Group Risks and Challenges
As Immowelt Software continues to integrate AI and cloud-based solutions, it faces potential risks related to data security and compliance. The increasing complexity of cybersecurity threats necessitates robust protective measures to safeguard client information and maintain trust.
AVIV Group Ecosystem, Partners, Resellers and SI
Immowelt’s software division operates within a robust ecosystem that integrates technology, real estate platforms, and strategic partnerships. Its CRM tools, including estateOffice and Immosolve, seamlessly connect with Immowelt’s portals like Immowelt.de and Immonet.de, creating a cohesive user experience for property marketing and management. The division’s partnership with AWS ensures scalable, reliable infrastructure, while its affiliation with AVIV Group fosters collaboration with international real estate platforms. Additional integrations with marketing partners like Criteo enhance client outreach, positioning the division as a central hub for real estate technology solutions across diverse markets.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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