Awardco Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Awardco Strengths, Domain Expertise, and Key Differentiators

Awardco offers an advanced employee recognition platform built around a points-based system. Employees earn points for a range of achievements and can redeem them for rewards. The platform integrates smoothly with HR systems, enabling efficient recognition workflows and accurate performance tracking.

Awardco Recent Developments

In August 2024, Awardco expanded its capabilities in employee recognition, rewards, productivity, and engagement with the launch of the External Recognition feature. This enhancement enables customers, vendors, partners, and other third parties to recognize employee contributions in real time, fostering stronger connections between organizations and their stakeholders while reinforcing a culture of appreciation and shared values.

In June 2023, Awardco launched Lifestyle Spending Accounts (LSAs), a new feature aimed at expanding the reach and effectiveness of total rewards within its platform. LSAs provide greater flexibility and personalization in employee recognition and rewards.

Earlier, in January 2022, Awardco introduced “Earn,” a feature that empowers employees to receive rewards for achieving goals or completing specific tasks. With Earn, organizations can assign point-based incentives within the platform while administrators retain full control over program design, budgeting, and qualification criteria.

Awardco Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Awardco applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Awardco and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Awardco Platform customers.

Awardco Key Enterprise and Cloud Applications

Awardco Platform

Awardco Revenues, $M:

Awardco Revenue Breakdown By Type, $M:

Awardco Enterprise Applications Revenues By Functional Markets, $M:

Awardco Enterprise Applications Revenues By Verticals, $M:

Awardco Revenues By Region, $M

Awardco Direct vs Indirect sales

Awardco Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Awardco Customers

No. of Awardco Customers: 1000

No. of Awardco Enterprise Applications Customers: 1000

No. of Awardco Cloud Customers: 1000

No. of Awardco Cloud Subscribers: 4.9 Million

The Awardco platform is trusted by over 1,000 organizations, serving 4.9 million users in 218 countries worldwide. Prominent clients include Paramount, Okta, Cornell University, Zillow, L3Harris, JPMorgan Chase & Co., Pacific Life, America First Credit Union, Pinterest, and many others.

Awardco Market Opportunities, M&A and Geo Expansions

In September 2024, Awardco established its first international office in London, marking a key milestone in its global expansion. This new hub supports European operations by enabling faster fulfillment, enhancing customer service, and providing greater insight into regional market needs.

In July 2023, Awardco integrated with Workplace from Meta, enabling users to give recognition directly within the platform they already use. The integration also allows organizations to share their recognition feed within Workplace Groups, increasing visibility and accessibility. This seamless experience encourages greater adoption and fosters a culture of celebration and support without burdening HR teams or requiring employees to juggle additional apps.

Paramount streamlined recognition and rewards programs by partnering with Awardco. This collaboration simplified administration and facilitated scalable recognition efforts for diverse demographics globally.

Deloitte and Awardco have formed a strategic alliance to enhance global employee rewards and recognition. The collaboration involves Deloitte's Global Employer Services team providing a centralized location for Awardco customers to access key employer tax compliance information associated with the recognition platform.

Companies like Paramount and Deloitte, opt for Awardco due to its exclusive collaboration with Amazon Business. Awardco, as the sole employee recognition software with an official partnership with Amazon, which allows employees to receive points usable on Amazon and various other reward options.

Awardco Risks and Challenges

Changes or dissolution of Awardco's partnerships, particularly with platforms like Amazon, may influence the variety and appeal of available reward options. This could potentially impact the effectiveness of the recognition program.

Awardco Ecosystem, Partners, Resellers and SI

In July 2024, Awardco announced an exclusive partnership with Speakap, an employee experience platform. This collaboration underscores Awardco’s ongoing commitment to enhancing the employee experience for all workers—whether remote, deskless, or on the front lines. Through this partnership, organizations can seamlessly integrate their recognition programs into existing communication channels, making employee recognition more accessible, streamlined, and visible across the entire workforce.

Awardco is proudly recognized as Amazon’s official employee recognition partner, helping power a vast global reward network. The platform also integrates with a wide range of tools, including Slack, Microsoft Teams, Okta, BambooHR, Deloitte, Zendesk, and more—enabling seamless recognition experiences across diverse workplace ecosystems.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: