Bazaarvoice Inc. Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Bazaarvoice Inc. Strengths, Domain Expertise, and Key Differentiators

Bazaarvoice provides a cloud-based platform that helps brands and retailers collect, manage, and distribute user-generated content such as reviews, ratings, and social media posts. The platform integrates multiple tools, including content moderation, influencer marketing, and AI-powered features designed to support content creation and campaign management. Bazaarvoice’s network enables content syndication across various retail sites, and its solutions are used by a broad range of enterprises globally. The company offers analytics and personalization capabilities aimed at improving customer engagement and supporting omnichannel commerce strategies.

Bazaarvoice Inc. Recent Developments

In 2025, Bazaarvoice rolled out a series of platform enhancements to boost enterprise scalability and content efficiency. Key updates include video uploads within product reviews for richer shopper experiences, AI-powered tools that improve the quality of review images, and a new dashboard to manage user content rights obtained via direct messages. The company also introduced competitor listening features to monitor rival activity and added YouTube integration to its Vibe platform, expanding social commerce reach.

Launched in November 2024, Bazaarvoice Vibe is a unified solution that brings together creator marketing, social media management, product sampling, and social commerce. With AI-powered automation, real-time analytics, and omnichannel content optimization, Vibe enables brands to manage user-generated content campaigns more efficiently and drive stronger results across customer touchpoints.

In March 2024, Bazaarvoice introduced new AI tools under its HarmonyAI engine to streamline content creation and boost brand engagement. These include Content Coach for content strategy guidance, Instagram Caption Generator for branded captions and hashtags, and Creator Discovery, which matches brands with ideal influencers. These tools aim to reduce manual effort, speed up campaign execution, and increase the impact of UGC across digital channels.

Bazaarvoice Inc. Mergers and Acquisitions (M&A) Activities

In December 2023, Bazaarvoice acquired Granify, an e-commerce contextualization solution. This acquisition underscores Bazaarvoice's dedication to enhancing e-commerce capabilities for seamless shopper experiences and increased revenue. Granify's contextualization software, powered by advanced AI and machine learning, optimizes on-site experiences by analyzing shopper behavioral data and contextual signals without using personal identifiable information (PII).

In October 2023, Bazaarvoice released the news about the acquisition of the affable.ai platform from Affable Technologies. This addition enhances Bazaarvoice's creator management services, allowing clients to tailor their creator marketing strategies to their social commerce requirements.

In March 2021, Bazaarvoice secured a majority investment from Thomas H. Lee Partners, L.P. ("THL"), a private equity firm focused on growth companies. Marlin Equity Partners ("Marlin"), the current majority investor, will retain a significant stake in Bazaarvoice.

In July 2020, Bazaarvoice acquired Curalate, enhancing its position in the visual commerce trend where consumers increasingly make purchases based on user-generated visual content. Curalate, serving over 1,000 brands like Best Buy and Lululemon, offers shoppable social, UGC, and influencer marketing solutions. By integrating Curalate's technology, Bazaarvoice enables brands to transform images into digital storefronts for captivating online shopping experiences. This acquisition empowers brands to leverage inspiring social content to drive sales across social platforms, websites, and the Bazaarvoice retailer network, benefiting from Curalate's expertise in creating shoppable experiences and its strong partnerships with major social media platforms like Facebook, Instagram, and Pinterest.

In August 2019, Bazaarvoice acquired Influenster, a product discovery and reviews platform with nearly six million community members worldwide. This acquisition integrates Influenster's engaged consumer community with Bazaarvoice's extensive software and network spanning over 6,000 global brand and retailer websites. The collaboration enables brands to establish relationships with customers, develop comprehensive product review strategies, and implement scalable word-of-mouth marketing initiatives through a unified platform provided by Bazaarvoice and Influenster.

In November 2017, Marlin Equity Partners completed the acquisition of Bazaarvoice Inc. The deal involved acquiring each outstanding common stock of Bazaarvoice for $5.50 in cash, totaling approximately $521 million.

Bazaarvoice Inc. Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Bazaarvoice Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Bazaarvoice Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Bazaarvoice Cloud, customers.

Bazaarvoice Inc. Key Enterprise and Cloud Applications

Bazaarvoice Cloud,

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Bazaarvoice Inc. Direct vs Indirect sales

Bazaarvoice Inc. Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Bazaarvoice Inc. Customers

No. of Bazaarvoice Inc. Customers: 12000

No. of Bazaarvoice Inc. Enterprise Applications Customers: 12000

No. of Bazaarvoice Inc. Cloud Customers: 12000

No. of Bazaarvoice Inc. Cloud Subscribers: x

Bazaarvoice serves over 12,000 brands and retailers globally, encompassing a diverse range of industries such as retail, consumer packaged goods, electronics, beauty, and apparel. Their clientele includes well-known global enterprises like Best Buy, Walmart, Samsung, Unilever, and L’Oréal, which utilize Bazaarvoice’s platform to leverage user-generated content for building customer trust, increasing engagement, and driving sales. The platform supports clients in managing reviews, ratings, social content, and influencer marketing at scale, often integrating with existing e-commerce and CRM systems.

Bazaarvoice Inc. Market Opportunities, M&A and Geo Expansions

Bazaarvoice is focusing on expanding its presence in emerging markets, particularly in the Asia-Pacific (APAC) region. With the APAC market projected to reach $350 billion by 2030, driven by increasing internet penetration and digital adoption, Bazaarvoice aims to tap into this growth by offering its user-generated content solutions to brands and retailers in these regions.

In response to the growing demand for transparency and trust in digital content, Bazaarvoice is emphasizing the importance of brand authenticity. The company has introduced initiatives like the Intelligent Trustmark to certify verified, trustworthy user-generated content. By prioritizing authenticity, Bazaarvoice aims to help brands build consumer trust and improve conversion rates.

Additionally, Bazaarvoice recently opened a new office in Singapore to strengthen its footprint in the APAC market and better support regional clients. Alongside this expansion, the company appointed a new Chief Growth Officer in early 2025 to lead strategic initiatives and drive global market development.

Bazaarvoice Inc. Risks and Challenges

Bazaarvoice depends heavily on partnerships with major retailers and brands to distribute and syndicate user-generated content. Any disruption, loss, or change in these relationships—whether due to competitive pressures or shifts in retailer strategies—could significantly affect Bazaarvoice’s revenue and market reach.

As a platform handling massive volumes of consumer-generated content, Bazaarvoice faces ongoing risks from tightening global data privacy laws (e.g., GDPR, CCPA, upcoming regulations). Compliance failures or data breaches could lead to costly legal penalties, loss of customer trust, and reputational damage.

The rapid pace of AI, content moderation, and social commerce innovation requires continuous investment in R&D. Falling behind in technology or failing to anticipate market shifts could weaken Bazaarvoice’s competitive advantage.

Bazaarvoice Inc. Ecosystem, Partners, Resellers and SI

Bazaarvoice operates within a broad partner ecosystem that strengthens its platform capabilities and expands its market presence. A key part of this ecosystem is its integration with major e-commerce and content management platforms such as Salesforce Commerce Cloud, Shopify, Magento, SAP Commerce Cloud, and BigCommerce. These integrations allow Bazaarvoice to seamlessly embed user-generated content into brand and retailer websites, enhancing the overall online shopping experience.

In addition, Bazaarvoice collaborates with various technology and analytics partners to enhance its AI-driven content moderation, personalization, and shopper insights. These partnerships support advanced tools like the HarmonyAI engine, which helps optimize content and campaign management for its clients.

The company also relies heavily on its extensive retail and brand syndication network, connecting thousands of brands and retailers globally. This network enables wide distribution of reviews, ratings, and social content across multiple channels and touchpoints, maximizing content reach and impact.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: