Benifex, part of Zellis Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Benifex, part of Zellis Strengths, Domain Expertise, and Key Differentiators

Benifex is a leading global employee experience platform, known for its OneHub solution that integrates benefits, wellbeing, and recognition into a unified, mobile-first platform. With AI-driven support and personalized choices, it enhances employee engagement across 3,000+ organizations in 100+ countries. Benifex delivers seamless integrations, 24/7 support, and data-driven insights, driving high engagement and reducing HR administrative burdens.

Benifex, part of Zellis Recent Developments

In February 2025, Benefex and Benify merged to form Benifex, a global leader in employee rewards and benefits, serving over 3,000 organizations in 100+ countries and impacting 5 million employees. Benifex offers an AI-powered platform with seamless HR, payroll, and benefits integrations, providing personalized, consumer-grade experiences for employees and actionable insights for leaders. With 24/7 global support and a focus on innovation, Benifex is transforming the employee experience and shaping the future of reward and benefits.

In August 2024, Benifex launched OneHub Wallet, allowing employees to personalize their benefits with card-based allowances. Responding to feedback for more flexibility and reduced admin, this solution enables employees to choose from a range of benefits, from books and meals to fitness classes, all via a simple card. OneHub Wallet complements existing benefits and reduces operational complexity, offering a single monthly payment with no additional administration. With a 96% engagement rate, it enhances employee satisfaction and strengthens connections by providing more choice and flexibility, ultimately boosting retention and attraction for employers.

In October 2023, Benefex launched OneHub Wellbeing, an innovative digital solution engineered to transform workplace wellness through data-driven insights and behavior-based engagement. Positioned within a new category of low-intensity, high-impact interventions, OneHub Wellbeing empowers employees to improve self-awareness, build resilience, and overcome personal challenges with ease. The platform integrates seamlessly into daily routines, enabling users to track incremental progress via a personalized wellbeing score, while 24/7 mobile access ensures continuous, user-friendly support—anytime, anywhere. This launch underscores Benefex’s strategic commitment to measurable employee wellbeing outcomes and scalable digital experiences.

Benifex, part of Zellis Mergers and Acquisitions (M&A) Activities

In November 2024, Benifex announced the acquisition of Vebnet from Standard Life, part of the Phoenix Group, marking a significant expansion of its global rewards and benefits platform. This strategic move adds 31 corporate customers and over 140,000 employees to Benifex’s platform, enhancing its product offering and geographic reach. The acquisition is complemented by a new partnership with Standard Life, providing customers with enhanced integrations and improved financial wellbeing services. With this acquisition, Benifex strengthens its position as the go-to platform for organizations seeking to transform employee experiences, offering cutting-edge technology and seamless solutions for both employers and employees globally. The deal also brings Vebnet’s experienced team into the Benifex fold, ensuring continued expert support for clients.

In October 2023, Benefex completed the acquisition of Cloud8 along with its comprehensive product lineup, aimed at enhancing the employee benefits experience for small and medium-sized enterprises (SMEs) and rapidly expanding organizations. As a result of this acquisition, the talented Cloud8 team has become an integral part of Benefex. Cloud8's user-friendly software and APIs prioritize simplicity, making it easier for SMEs to provide employee benefits and enhance the work experiences of thousands of employees across the UK. This strategic move by Benefex is set to significantly improve the landscape of employee benefits for businesses and their workforce.

Benifex, part of Zellis Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Benifex, part of Zellis applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Benifex, part of Zellis and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Benefex OneHub customers.

Benifex, part of Zellis Key Enterprise and Cloud Applications

Benefex OneHub

Benifex, part of Zellis Revenues, $M:

Benifex, part of Zellis Revenue Breakdown By Type, $M:

Benifex, part of Zellis Enterprise Applications Revenues By Functional Markets, $M:

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Benifex, part of Zellis Revenues By Region, $M

Benifex, part of Zellis Direct vs Indirect sales

Benifex, part of Zellis Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Benifex, part of Zellis Customers

No. of Benifex, part of Zellis Customers: 3000

No. of Benifex, part of Zellis Enterprise Applications Customers: 3000

No. of Benifex, part of Zellis Cloud Customers: 3000

No. of Benifex, part of Zellis Cloud Subscribers: 5M

Benifex empowers over 3,000 customers across more than 100 countries, transforming the employee experience for 5 million users worldwide. Its diverse clientele includes industry leaders such as Bank of Ireland, Anaplan, Sony, Diageo, DXC Technology, Salesforce, Shopify, AstraZeneca, BNY Mellon, Snowflake, London Stock Exchange Group, White & Case, and many more.

Benifex, part of Zellis Market Opportunities, M&A and Geo Expansions

In March 2025, Benifex announced the appointment of Neil Ryland as Chief Revenue Officer, a strategic move set to drive significant growth for the company. With over two decades of experience scaling global SaaS businesses, including leading Peakon’s integration into Workday, Ryland brings invaluable expertise to the Benifex team. This appointment presents an exciting opportunity for Benifex to further expand its global footprint, leverage new revenue channels, and accelerate its mission to deliver exceptional employee benefits and rewards solutions. Ryland’s leadership will be instrumental in refining Benifex’s go-to-market strategies and strengthening its position as a market leader in the employee experience space.

In October 2023, Benefex inaugurated an employee experience center in Cebu, Philippines, complementing its existing facility in Southampton. This new center equips Benefex to provide round-the-clock support to employees utilizing OneHub technology to access their benefits, ensuring seamless assistance regardless of their global location.

Benifex, part of Zellis Risks and Challenges

In the coming years, Benifex may face several risks as it expands, particularly in the highly competitive and diverse Americas region. The company will need to navigate complex market dynamics, varying local regulations, and shifting employee expectations. Additionally, rapid technological advancements and the need for constant innovation could pose challenges in maintaining a leading edge. Strategic planning, adaptability, and continuous market research will be critical to overcoming these risks and ensuring sustainable growth.

Benifex, part of Zellis Ecosystem, Partners, Resellers and SI

Benifex operates within a robust ecosystem that integrates a wide array of partners, technologies, and services designed to enhance the employee experience. At the core of its ecosystem is OneHub, a flexible platform that seamlessly connects with HR, payroll, benefits, and wellbeing systems. This ecosystem includes partnerships with leading organizations across various industries, ensuring access to cutting-edge solutions and support. Through AI-driven insights, personalized benefits, and continuous innovation, Benifex’s ecosystem enables organizations to deliver exceptional employee experiences while driving greater engagement, satisfaction, and performance. The interconnected nature of its ecosystem allows for seamless integrations, driving efficiency and enabling businesses to meet the evolving needs of a global workforce.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: