BetterUp Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

BetterUp Strengths, Domain Expertise, and Key Differentiators

Since its founding in 2013, BetterUp has provided virtual coaching services, with a network of over 4,000 coaches supporting 64 languages in more than 70 countries. In January 2025, the company launched its AI Coaching offering, which uses artificial intelligence to deliver personalized, workflow-integrated coaching. By combining a broad coaching network, AI technology, and a data-driven approach, BetterUp aims to support resilience, adaptability, and performance development for individuals and organizations.

BetterUp Recent Developments

In January 2025, BetterUp launched its AI Coaching solution, designed to deliver personalized and scalable coaching through artificial intelligence. The solution uses 17 million data points to provide contextually relevant support within workplace workflows, aligning with individual roles, personalities, and organizational cultures. Building on the 2023 release of BetterUp Manage, which targeted manager development, AI Coaching reflects BetterUp’s continued focus on combining human expertise with technology to support professional development initiatives.

BetterUp Mergers and Acquisitions (M&A) Activities

In November 2024, BetterUp acquired Heyday, an AI-focused startup that streamlines coaching experiences. The company also integrated Practica, an AI coaching platform specializing in skills-based training. These additions expand BetterUp’s capabilities in offering technology-driven coaching solutions across a range of professional development needs.

BetterUp Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying BetterUp applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of BetterUp and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified BetterUp Lead, BetterUp Manage, BetterUp Care customers.

BetterUp Key Enterprise and Cloud Applications

BetterUp Lead, BetterUp Manage, BetterUp Care

BetterUp Revenues, $M:

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BetterUp Direct vs Indirect sales

BetterUp Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified BetterUp Customers

No. of BetterUp Customers: 600

No. of BetterUp Enterprise Applications Customers: 600

No. of BetterUp Cloud Customers: 600

No. of BetterUp Cloud Subscribers: x

BetterUp provides coaching and development solutions to over 600 organizations, including NASA, Google, Chipotle, Salesforce, and Hilton. Its services focus on areas such as leadership development, resilience, and manager effectiveness. In December 2024, BetterUp expanded its partnership with Workday, aiming to support employee performance and organizational growth through integrated solutions.

BetterUp Market Opportunities, M&A and Geo Expansions

BetterUp has raised $628 million across eight funding rounds, including a $300 million Series E in October 2021 that valued the company at $4.7 billion. As interest in employee development solutions grows—particularly in hybrid and remote work settings—BetterUp is positioned to expand its presence. The company operates globally, with offices in Munich, London, and Amsterdam, and continues to develop AI-based offerings to support its growth in new markets.

BetterUp Risks and Challenges

In 2025, BetterUp operates in a competitive digital coaching market alongside platforms such as CoachHub, Sounding Board, and Sharpist, many of which are incorporating AI-driven features. With 153 competitors identified, market saturation may pose challenges to differentiation. Additionally, economic uncertainty and potential cuts to corporate training budgets could affect demand for higher-cost coaching services, highlighting the need for ongoing innovation to maintain relevance and market position.

BetterUp Ecosystem, Partners, Resellers and SI

BetterUp integrates with platforms like SAP, Workday, Microsoft Viva, Salesforce, Slack, and Degreed to enhance employee development by connecting growth experiences to key milestones. These integrations streamline the connection between BetterUp’s services and common organizational tools, improving efficiency. By embedding its offerings into existing workflows, BetterUp aims to maximize the impact of its platform on organizational growth and success.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: