BILL Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

BILL Strengths, Domain Expertise, and Key Differentiators

BILL’s cloud-based Payment Management Platform is a key driver of financial automation for small and midsize businesses (SMBs), simplifying payment processes essential for success in the digital age. Strengthened by the integration of Finmark, Invoice2Go, and Divvy, BILL offers a unified solution for accounts receivable, spend management, and financial planning. Through innovative technology, BILL delivers the efficiency, accuracy, and control SMBs need to optimize their financial operations.

BILL Recent Developments

In May 2025, BILL appointed Mike Cieri as EVP and General Manager of Software Solutions. Reporting to CEO René Lacerte, Cieri will lead the platform’s software strategy. He brings over 20 years of experience in software and product development, with past leadership roles at Gusto, Opendoor, and Square, where he focused on building solutions for small to medium-sized businesses (SMBs).

Rebranded in 2022, BILL dropped its dot-com suffix to reflect a broader mission—empowering both billers and payers. Over 16 years, it has evolved into a key SMB partner, enhancing its platform with new purchase order tools and unified financial operations in 2023. Leveraging automation and AI, BILL improves cash flow visibility, efficiency, and accuracy, positioning itself as a trusted ally for SMB growth.

BILL Mergers and Acquisitions (M&A) Activities

In 2022, BILL acquired Finmark, a top financial planning software provider for SMBs. This move enhances BILL’s platform with advanced planning tools, offering deeper cash flow insights and improved forecasting. The acquisition aligns with BILL’s mission to streamline operations and empower SMBs with innovative financial solutions.

BILL Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying BILL applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of BILL and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified BILL Platform customers.

BILL Key Enterprise and Cloud Applications

BILL Platform

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BILL Direct vs Indirect sales

BILL Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified BILL Customers

No. of BILL Customers: 480000

No. of BILL Enterprise Applications Customers: 480000

No. of BILL Cloud Customers: 480000

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BILL supports a wide range of small and midsize businesses with its innovative financial automation solutions. From managing payables and receivables to optimizing spend, BILL helps SMBs streamline operations and thrive in the digital economy. Notable clients include Bear Robotics, Goodie Nation, and Repurpose—reflecting BILL’s broad impact across industries.

BILL Market Opportunities, M&A and Geo Expansions

In April 2025, Xero introduced a new feature allowing its U.S. customers to pay bills directly within the Xero platform, enabled through its strategic partnership with BILL, a financial operations provider for SMBs. This integration helps small businesses streamline accounts payable and improve cash flow management. With BILL powering the online bill payment capabilities, Xero users can now manage payments without leaving the platform, saving time on manual tasks and gaining deeper cash flow insights. These improvements are especially valuable as 48% of U.S. small businesses reported experiencing cash flow pressures over the past year.

Looking ahead, BILL is well-positioned to seize new opportunities in financial automation for small and midsize businesses. Recent acquisitions like Finmark, Invoice2Go, and Divvy have broadened its offerings to cover accounts receivable, spend management, and more, allowing BILL to serve a wider range of SMB needs and enter new markets. As SMBs embrace digital transformation to boost efficiency and growth, BILL stands ready to meet this demand with comprehensive, user-friendly solutions. By continuing to innovate and adapt, BILL aims to strengthen its leadership and drive sustained growth in the evolving financial automation landscape.

BILL’s 2024 survey reveals that 85% of small and midsize businesses are eager to adopt AI in their financial operations, valuing its potential for strategic planning and daily tasks. As automation reshapes finance, AI offers even greater accuracy and efficiency. SMBs see integrated platforms like BILL’s as vital, benefiting from real-time cash flow insights and smarter decision-making. As a leader in AI and automation, BILL continues to innovate, helping SMBs and accountants save time and improve accuracy, backed by strong customer testimonials.

BILL Risks and Challenges

Despite its strengths, Bill.com faces several challenges, including the complexities of integrating acquired technologies into its core platform, increasing competition from both fintech startups and established providers, the need to continuously adapt to evolving financial regulations—particularly in international markets—and the ongoing responsibility of maintaining strong data security to protect sensitive financial information.

As BILL continues to grow within the dynamic financial automation landscape for SMBs, it may encounter several challenges. Although AI and automation present valuable opportunities to enhance efficiency, implementing these technologies seamlessly across a wide range of businesses can be difficult. Moreover, with the expansion of AI capabilities, the company must remain highly attentive to data security and privacy, as customer data becomes increasingly valuable and sensitive.

BILL Ecosystem, Partners, Resellers and SI

In April 2019, BILL formed a strategic alliance with MasterCard to deliver fast and automated payment solutions designed specifically for small and midsize businesses. Beyond this, BILL has built strong collaborations with leading U.S. financial institutions, more than 70 of the top 100 accounting firms, and major accounting software platforms including NetSuite, Intacct, QuickBooks, and Xero. Importantly, BILL is the preferred digital payments provider for CPA.com, the technology arm of the American Institute of CPAs (AICPA). These partnerships strengthen BILL’s role as a major player in the financial services sector, allowing the company to offer innovative solutions while broadening its market presence.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: