Bloomreach Strengths, Domain Expertise, and Key Differentiators
Bloomreach stands out for its robust product portfolio and advanced AI capabilities. Its suite includes Engagement for marketing automation, Discovery for ecommerce search, Content as a headless CMS, and Clarity for conversational shopping. At the core of these offerings is Loomi AI, which drives personalized experiences across all products to boost customer engagement and conversion rates. With over 30 AI patents, Bloomreach demonstrates a strong commitment to innovation and technological leadership in the commerce experience space.
Bloomreach Recent Developments
Bloomreach achieved significant recognition and growth across multiple fronts. It was named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs, highlighting its innovative AI-driven marketing approach. Its Loomi AI platform also earned the prestigious "AI Innovation Award" at the MarTech Breakthrough Awards for its contributions to e-commerce personalization. Demonstrating strong business momentum, Bloomreach was included in the 5000 list of America’s fastest-growing private companies. Additionally, the company expanded its global leadership team by appointing Kris Fagan as Vice President for the APAC region, underscoring its commitment to international growth.
Bloomreach Mergers and Acquisitions (M&A) Activities
In January 2021, Bloomreach acquired Exponea in a strategic move to create the world’s first Commerce Experience Cloud. The acquisition brought together Bloomreach’s strengths in product discovery, content management, and SEO with Exponea’s capabilities in customer data, analytics, and campaign execution. Backed by a $150 million investment led by Sixth Street Growth, the deal marked a major milestone in digital commerce, enabling brands to deliver deeply personalized, end-to-end customer experiences. Exponea CEO Peter Irikovsky joined Bloomreach as COO, supporting the integration and growth of the unified platform. With this acquisition, Bloomreach strengthened its position against competitors like Adobe and Salesforce, now serving over 850 global brands with a commerce-focused, AI-driven solution designed to increase engagement, conversions, and customer loyalty.
Bloomreach Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Bloomreach applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Bloomreach and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Bloomreach Engagement customers.
Bloomreach Overview
700 E El Camino Real #130
Mountain View, CA, 94040, United States
1 888-263-3917
https://www.bloomreach.com/
Ownership: - x
Number of Employees: 900
Functional Markets: Content Management, CRM,
Key Verticals: Automotive, Banking and Financial Services, CPG, Distribution, Leisure and Hospitality, Manufacturing, Media, Professional Services, Retail,
Bloomreach Key Enterprise and Cloud Applications
Bloomreach Engagement
Bloomreach Revenues, $M:
Type/Year | 2023 | 2024 | YoY Growth, % |
---|---|---|---|
Total Revenues, $M | Subscribe | Subscribe | Subscribe |
Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Bloomreach Revenue Breakdown By Type, $M:
Bloomreach Enterprise Applications Revenues By Functional Markets, $M:
Bloomreach Enterprise Applications Revenues By Verticals, $M:
Bloomreach Revenues By Region, $M
Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
---|---|---|---|---|
Americas | Subscribe | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe | Subscribe |
Bloomreach Direct vs Indirect sales
Type | Direct Sales | Indirect Sales | Total |
---|---|---|---|
Type % | Subscribe | Subscribe | Subscribe |
Revenues, $M | Subscribe | Subscribe | Subscribe |
Bloomreach Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Bloomreach Customers
No. of Bloomreach Customers: 1400
No. of Bloomreach Enterprise Applications Customers: 1400
No. of Bloomreach Cloud Customers: 1400
No. of Bloomreach Cloud Subscribers: x
Bloomreach serves a diverse and global clientele of over 1,400 brands, including well-known names such as Williams-Sonoma, Bosch, Puma, and Marks & Spencer. The company has expanded its regional presence in Europe, particularly in Spain and Italy, where it supports clients like Desigual and PUIG. In the Asia-Pacific region, Bloomreach continues to grow its footprint by serving notable clients such as SM Retail and MILKRUN, reflecting its increasing global reach and relevance across key international markets.
Bloomreach Market Opportunities, M&A and Geo Expansions
Bloomreach is well-positioned to capitalize on emerging market trends through its strategic global expansion, continued AI innovation, and strong industry partnerships. The company is growing its presence in Europe and the Asia-Pacific region, reaching new customer segments and broadening its international footprint. At the same time, it is advancing its Loomi AI technology to further enhance personalization and the overall customer experience. Partnerships with leading firms such as valantic and commercetools enable Bloomreach to deliver integrated, scalable solutions tailored to the evolving needs of B2B ecommerce.
Bloomreach Risks and Challenges
Despite its strengths, Bloomreach faces several challenges as it navigates a competitive and evolving market. The company operates in a crowded landscape alongside other AI-driven ecommerce platforms, requiring constant innovation to maintain its edge. Additionally, integrating new acquisitions and technologies into its existing ecosystem presents complexities that demand careful execution. Bloomreach must also stay ahead of global data privacy regulations to ensure compliance and preserve customer trust in an increasingly data-conscious environment.
Bloomreach Ecosystem, Partners, Resellers and SI
Bloomreach serves a global customer base of over 1,400 brands, highlighting its strong position in the digital commerce and experience market. Its diverse clientele includes some of the world’s most recognized companies such as Puma, Bosch, Marks & Spencer, Williams-Sonoma, FC Bayern Munich, HD Supply, Desigual, and PUIG. This broad customer portfolio reflects Bloomreach’s global reach and the trust leading brands place in its AI-powered solutions for personalization, search, and digital marketing.
Bloomreach’s ecosystem strategy plays a key role in strengthening its market presence by leveraging a multifaceted approach to growth and customer engagement. The company employs both direct and indirect sales channels to effectively reach a wide and diverse customer base. Strategic technology partnerships with AWS and Google Cloud provide scalable and secure cloud hosting infrastructure, supporting the performance and reliability of its platform. Additionally, Bloomreach collaborates with system integrators such as valantic to deliver end-to-end ecommerce solutions, ensuring seamless implementation and value delivery for clients across industries.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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