Blue Yonder Strengths, Domain Expertise, and Key Differentiators
Blue Yonder offers a streamlined, effortless commerce experience, empowering all businesses and individuals worldwide to maximize their capabilities. Leveraging machine learning within its digital fulfillment platform, Blue Yonder enables clients to meet their customers' needs precisely as they desire, whether in terms of timing, method, or location. With over 35 years of domain knowledge, contextual insight, and data science application, Blue Yonder delivers tailored solutions that optimize operational efficiency and customer satisfaction.
Blue Yonder Recent Developments
In January 2024, Blue Yonder unveiled its most extensive product update to date, heralding the introduction of a comprehensive suite of interoperable solutions spanning the entire spectrum of the supply chain. From planning to warehousing, transportation, and commerce, these solutions are seamlessly integrated into the company's Luminate Cognitive Platform. By embracing interoperability, Blue Yonder empowers its clientele to achieve heightened productivity, minimize waste, and cultivate resilient supply chains.
In December 2023, Blue Yonder launched Blue Yonder Orchestrator, an AI-driven tool that enhances decision-making and accelerates supply chain orchestration by synthesizing natural language capabilities and supply chain expertise. Integrated within Blue Yonder’s Luminate Cognitive Platform, it's available to customers using Blue Yonder’s cognitive solutions suite.
Blue Yonder Mergers and Acquisitions (M&A) Activities
In August 2024, Blue Yonder Acquires One Network Enterprises to Unlock an Agile, Interconnected Supply Chain Ecosystem. The acquisition gives Blue Yonder customers the ability to collaborate and share data – from inventory levels to raw and finished goods materials movement – in real time across all trading partners up and down the supply chain.
In February 2024, Blue Yonder marked a significant milestone with the acquisition of Flexis, a pioneering German software technology firm renowned for its adaptability and innovation. This strategic union amplifies Blue Yonder's expertise, equipping it to offer comprehensive solutions tailored to the intricate needs of companies managing highly configurable products and extensive supplier networks, empowering them to orchestrate and optimize their intricate production facilities and network infrastructures with unparalleled efficiency.
In November 2023, Blue Yonder completed the acquisition of Doddle, a prominent technology firm specializing in enhancing the efficiency, sustainability, and profitability of first and last-mile logistics. This strategic move strengthened Blue Yonder's logistics suite, enabling the development of more sustainable and profitable end-to-end supply chain solutions.
In September 2021, Panasonic completed the acquisition of the remaining 80% stake in Blue Yonder, following its initial acquisition of 20% in July 2020. This strategic move enhances the shared vision of both companies toward realizing an Autonomous Supply Chain. By integrating Panasonic's sensing technologies and edge devices with Blue Yonder's AI/ML-driven planning, execution, and commerce solutions, businesses can develop more intelligent and interconnected e-commerce strategies, retail operations, warehouses, transportation networks, and workplaces.
Blue Yonder Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Blue Yonder applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Blue Yonder and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Blue Yonder Luminate customers.
Blue Yonder Overview
15059 N Scottsdale Rd Suite 400
Scottsdale, AZ, 85254-2666, United States
1 480-308-3000
Ownership: - OTCMKTS: PCRFY
Number of Employees: 8000
Functional Markets: HCM, Procurement, SCM,
Key Verticals: Aerospace and Defense, Automotive, Communication, Construction and Real Estate, CPG, Distribution, Leisure and Hospitality, Life Sciences, Manufacturing, Oil Gas Chemicals, Retail, Transportation, Utility,
Blue Yonder Key Enterprise and Cloud Applications
Blue Yonder Luminate
Blue Yonder Revenues, $M:
Type/Year | 2023 | 2024 | YoY Growth, % |
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Total Revenues, $M | Subscribe | Subscribe | Subscribe |
Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Blue Yonder Revenue Breakdown By Type, $M:
Blue Yonder Enterprise Applications Revenues By Functional Markets, $M:
Blue Yonder Enterprise Applications Revenues By Verticals, $M:
Blue Yonder Revenues By Region, $M
Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
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Americas | Subscribe | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe | Subscribe |
Blue Yonder Direct vs Indirect sales
Type | Direct Sales | Indirect Sales | Total |
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Type % | Subscribe | Subscribe | Subscribe |
Revenues, $M | Subscribe | Subscribe | Subscribe |
Blue Yonder Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Blue Yonder Customers
No. of Blue Yonder Customers: 3000
No. of Blue Yonder Enterprise Applications Customers: 3000
No. of Blue Yonder Cloud Customers: x
No. of Blue Yonder Cloud Subscribers: x
In early 2024, Blue Yonder added several notable organizations to its global customer base, including Penske Logistics, Prysmian Canada, Dixon Technologies, and DPD UK. This followed a strong 2023, during which the company expanded its roster to include major brands such as BD, Jumex, LCBO, Mars Petcare, Avary Holding, PVH, The Hershey Company, Unicomer Group, 7-Eleven Mexico, Ahold Delhaize, SOK, Alfa Laval, ams OSRAM, Onsemi, Kingston, Audemars Piguet, Giant Eagle, Avon, Bonprix, CEVA Logistics, Croma, Jacksons Food Stores, Bata, Deutsche Edelstahlwerke Specialty Steel, Seedcom, GXO Logistics, Hotayi Electronic Malaysia, John Lewis Partnership, Michelin, Marks and Spencer, Martin Brower, Megamark, Pets at Home, Philips, Sainsbury’s, ShopRite, and SICK. In total, Blue Yonder serves more than 3,000 customers across industries including manufacturing, wholesale distribution, transportation and logistics, retail, and services.
Blue Yonder Market Opportunities, M&A and Geo Expansions
In December 2023, Tabi Connect, powered by Hubtek, the preeminent rate management system in the industry, enhanced its functionalities by integrating with Blue Yonder's Dynamic Price Discovery. This collaboration enables Tabi Connect to provide its clients with access to Blue Yonder's Dynamic Price Discovery solution, tailored to their chosen shippers. Through this integration, shippers and carriers can seamlessly connect, fostering enhanced efficiency and streamlined operations.
The synergy between Panasonic's expertise in industrial engineering, IoT, and edge technologies and Blue Yonder's AI/ML-powered supply chain and commerce solutions significantly enhances the customer value of Blue Yonder's premier digital fulfillment platform. Collaboratively, Panasonic and Blue Yonder will provide customers with a distinct competitive edge, enabling enhanced automation and actionable, real-time business insights that minimize waste, optimize operations, and foster sustainability.
Blue Yonder Risks and Challenges
Blue Yonder faces significant cybersecurity risks, particularly from ransomware attacks, due to its critical role in global supply chain management. A recent incident involving the Termite ransomware group disrupted operations for several customers, including major grocery chains and retailers. This event underscores the potential for operational disruption and financial loss among businesses that depend on Blue Yonder’s solutions, highlighting the importance of robust cybersecurity measures in maintaining service continuity and client trust.
Blue Yonder Ecosystem, Partners, Resellers and SI
In March 2022, Blue Yonder partnered with Snowflake to integrate its Luminate Platform with the Snowflake Data Cloud, aiming to enhance supply chain visibility and support faster, more informed decision-making by eliminating data silos. Earlier, in January 2021, Blue Yonder formed a strategic alliance with Trax, a provider of computer vision and analytics solutions for retail, to deliver Dynamic Workforce Management, enabling retailers and fulfillment centers to better respond to demand variability with a flexible labor model. Blue Yonder also maintains a broad ecosystem of consulting, sales, and technology partners, including Accenture, Socius24, Netlogistik, Nexus System Resources, Infosys, Bringg, Deloitte, Microsoft, TATA Consultancy Services, Cognizant, EY, Tryon Solutions, nConnect Group, One Door, ModernLogic Solution, Softtek, and others.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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