Bombora Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Bombora Strengths, Domain Expertise, and Key Differentiators

Bombora stands out in the competitive landscape with its deep expertise in intent data, leveraging insights from a vast network of over 5,000 B2B media sites to power its Company Surge® intelligence. This data-driven approach provides businesses with rich behavioral analytics, enabling more precise audience targeting. Additionally, Bombora’s Company Surge® for Salesforce equips sales teams with real-time, AI-enhanced insights to prioritize high-intent accounts, streamline engagement, and optimize conversion strategies. The integration of machine learning further refines intent detection, ensuring more accurate predictions and data-driven decision-making for marketing and sales success.

Bombora Recent Developments

In November 2024, Box achieved a 75% conversion lift by leveraging Bombora’s advanced identity resolution to enhance its expansion into the Life Sciences sector. Frustrated with previous data providers, Box turned to Bombora’s Visitor Insights to accurately identify high-value prospects, track engagement, and optimize content delivery. This data-driven approach improved the user experience, enabling Box to activate key accounts at scale and seamlessly integrate visitor data into internal tools, ultimately driving smarter marketing strategies and deeper customer insights.

In September 2023 Snowflake leverages Bombora’s intent data to pinpoint market-ready accounts, optimize campaign timing based on demand for specific products, and deliver highly relevant messaging across sales and marketing efforts. By integrating Bombora’s insights, Snowflake ensures a strategic, data-driven approach to account selection, allowing the company to allocate resources efficiently and engage prospects with precision rather than relying on broad, less targeted outreach.

Bombora Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Bombora applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Bombora and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Bombora Company Surge customers.

Bombora Key Enterprise and Cloud Applications

Bombora Company Surge

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Bombora Direct vs Indirect sales

Bombora Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Bombora Customers

No. of Bombora Customers: 2000

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Bombora has established a diverse customer base spanning multiple industries, with companies such as 8x8, Arcos, Exterro, Woven Systems, and Kazoo utilizing its intent data to refine marketing and sales strategies. By leveraging Bombora’s insights, these businesses enhance audience targeting, personalize outreach, and boost conversion rates. The broad adoption of its solutions underscores Bombora’s expertise in intent-driven marketing, reflecting the increasing reliance on data-driven decision-making across global markets.

Bombora Market Opportunities, M&A and Geo Expansions

Bombora’s intent data equips marketing and sales teams with actionable insights, enabling them to align strategies and target businesses actively searching for specific solutions. Sourced from a collaborative network of premium B2B media partners, this data delivers in-depth content consumption and behavioral intelligence. By leveraging this ecosystem, advertisers gain a clearer understanding of their audience, enhance campaign precision, and maximize revenue opportunities, while media partners optimize inventory monetization through data-driven engagement.

By utilizing Bombora’s intent data, marketers can enhance demand generation by targeting high-intent prospects, increasing conversion rates, and optimizing the sales funnel. Sales teams gain deep insights to prioritize outreach, ensuring more impactful and data-driven engagements. Companies integrating Bombora’s solutions have reported marketing performance boosts between 30% and 120%, often realizing a substantial return on investment—doubling or even tripling their sales and marketing spend. This strategic approach drives efficiency, accelerates revenue growth, and refines go-to-market execution.

Bombora Risks and Challenges

Bombora faces growing challenges in the highly competitive Account-Based Marketing (ABM) landscape, where numerous players are continuously innovating to capture market share. As demand for intent data-driven strategies rises, Bombora must differentiate itself through technological advancements, data accuracy, and seamless integrations. Additionally, evolving privacy regulations and data compliance requirements could pose risks, necessitating continuous adaptation to maintain trust and market leadership. Failing to stay ahead in innovation and compliance may impact Bombora’s ability to sustain growth and retain its competitive edge.

Bombora Ecosystem, Partners, Resellers and SI

Bombora prioritizes strategic partnerships and technology integrations to strengthen its ecosystem and enhance market impact. Its seamless integration with HubSpot and the advanced connectivity with Salesforce highlight Bombora’s dedication to aligning with industry-leading platforms. These collaborations empower businesses with deeper intent data insights, enabling more precise targeting, streamlined marketing workflows, and improved sales efficiency.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: