Braze Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Braze Strengths, Domain Expertise, and Key Differentiators

Braze's platform is built on innovative technology that enables seamless integration of customer data and messaging channels, supporting real-time data integration for tailored messaging based on user behavior . The company has expanded its AI capabilities through BrazeAI, offering features like 'Personalized Paths' and 'Tone Control' to enhance marketing efficiency and creativity . These advancements position Braze as a leader in delivering personalized, cross-channel customer engagement solutions.

Braze Recent Developments

Braze has introduced new AI features across its platform, including 'AI Item Recommendations,' aimed at enhancing personalization and reducing time to purchase. Braze has demonstrated robust financial performance, reporting a 22% year-over-year revenue increase in its most recent quarter, with total revenue reaching $160.4 million. Leadership changes have also been announced, with the hiring of a new Chief Revenue Officer to focus on scaling operations and expanding market reach.

Braze Mergers and Acquisitions (M&A) Activities

Braze has engaged in strategic acquisitions to bolster its global presence. Notably, the company entered into an agreement to acquire North Star, its exclusive reseller in the Australia and New Zealand markets, aiming to strengthen its direct operations in the region.

Braze Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Braze applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Braze and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Braze customers.

Braze Key Enterprise and Cloud Applications

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Braze Direct vs Indirect sales

Braze Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Braze Customers

No. of Braze Customers: 2269

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Braze serves over 2,269 global brands across more than 70 countries, including notable clients such as Burger King, KFC, Deliveroo, TUI, and Canva . The company's customer base spans various industries, demonstrating its versatility and ability to cater to diverse business needs. Braze's platform supports a wide range of customer engagement strategies, contributing to its broad adoption across different market segments.

Braze Market Opportunities, M&A and Geo Expansions

The global market for customer engagement platforms is expanding, offering Braze opportunities for growth in emerging markets and industries. The company's focus on AI-driven personalization and real-time data integration aligns with the increasing demand for sophisticated marketing solutions. Additionally, Braze's strategic acquisitions and partnerships position it to capitalize on new market opportunities and expand its global footprint.

Braze Risks and Challenges

Braze faces challenges in maintaining its growth trajectory amid a complex economic landscape. The company must continue to innovate and adapt to evolving market demands to stay competitive . Potential risks include increased competition, technological advancements by rivals, and the need to effectively integrate acquisitions and new leadership to sustain momentum.

Braze Ecosystem, Partners, Resellers and SI

Braze has developed a robust ecosystem through its Braze Alloys program, which includes over 140 technology partnerships . These collaborations enhance the platform's capabilities and integration options, allowing clients to build comprehensive customer engagement solutions. The company's global services network comprises agencies, consultants, and systems integrators that contribute to delivering tailored services and support to clients worldwide

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: