Brightly, a Siemens Company Strengths, Domain Expertise, and Key Differentiators
Brightly Software, a Siemens company, offers cloud-based asset and maintenance management solutions that support various sectors, including education, healthcare, public infrastructure, and manufacturing. The company's platform provides tools such as Computerized Maintenance Management Systems (CMMS) and Enterprise Asset Management (EAM), which aim to optimize the management of physical assets, improve operational efficiency, and provide data-driven insights. These solutions are designed to enhance decision-making, streamline operations, and offer predictive maintenance capabilities to reduce costs and downtime.
With the backing of Siemens, Brightly benefits from expanded digital expertise and global reach, allowing it to enhance its offerings in areas such as energy efficiency and sustainability. The integration of Brightly’s solutions with Siemens' Smart Infrastructure sector contributes to an expanded portfolio that can address a range of infrastructure needs. This combination positions Brightly to continue providing asset management solutions that balance operational efficiency with sustainability, although its focus remains largely on the U.S. market.
Brightly, a Siemens Company Recent Developments
In July 2024, Brightly, a Siemens company, introduced "Targets," a carbon planning module within its ESG and sustainability platform, Stream. Designed to assist commercial building managers with decarbonization efforts, the tool enables users to define building-specific mitigation measures, group them into strategic pathways, run scenario analyses to evaluate potential strategies and investment options, and monitor performance in real time using utility data. This launch reinforces Brightly’s commitment to sustainability and innovation in intelligent asset management.
Brightly, a Siemens Company Mergers and Acquisitions (M&A) Activities
In February 2024, Granicus signed an agreement to acquire SmartGov from Brightly Software, a Siemens company. This acquisition broadens Granicus’ PCL offerings, providing cost-effective, cloud-based solutions ranging from basic to advanced needs. SmartGov enhances Granicus' Government Experience Cloud platform, enriching digital service options for government clients and integrating PCL activities into a comprehensive approach to digital experiences and customer journeys.
In June 2022, Siemens Smart Infrastructure (SI) acquired Brightly Software, a provider of asset and maintenance management solutions. This acquisition enhances Siemens' digital expertise in buildings by integrating Brightly's established cloud-based capabilities across key sectors including education, public infrastructure, healthcare, and manufacturing. Additionally, it accelerates Siemens' SaaS business development and enables the combined entity to deliver enhanced performance and sustainability for built infrastructure. Brightly stands to gain from Siemens' global reach, while Siemens leverages Brightly's foothold in the U.S. market.
Brightly, a Siemens Company Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Brightly, a Siemens Company applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Brightly, a Siemens Company and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified BrightlyEvent Manager, BrightlySmartGov, BrightlyAsset Essentials, BrightlyEnergy Manager, BrightlyPredictor, BrightlyTheWorxHub customers.
Brightly, a Siemens Company Overview
4242 Six Forks Road, Suite 1400
Raleigh, NC, 27609, United States
1 866-455-3833
https://www.brightlysoftware.com/
Ownership: - Siemens
Number of Employees: 800
Functional Markets: CRM, ERP Services and Operations,
Key Verticals: Education, Government, Healthcare, Leisure and Hospitality, Manufacturing, Non Profit,
Brightly, a Siemens Company Key Enterprise and Cloud Applications
BrightlyEvent Manager, BrightlySmartGov, BrightlyAsset Essentials, BrightlyEnergy Manager, BrightlyPredictor, BrightlyTheWorxHub
Brightly, a Siemens Company Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Brightly, a Siemens Company Revenue Breakdown By Type, $M:
Brightly, a Siemens Company Enterprise Applications Revenues By Functional Markets, $M:
Brightly, a Siemens Company Enterprise Applications Revenues By Verticals, $M:
Brightly, a Siemens Company Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Brightly, a Siemens Company Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Brightly, a Siemens Company Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Brightly, a Siemens Company Customers
No. of Brightly, a Siemens Company Customers: 12000
No. of Brightly, a Siemens Company Enterprise Applications Customers: 12000
No. of Brightly, a Siemens Company Cloud Customers: 12000
No. of Brightly, a Siemens Company Cloud Subscribers: 200000
Brightly Software, a Siemens company, serves a diverse global clientele spanning over 12,000 organizations across various sectors. Its customer base includes educational institutions such as Baltimore City Public Schools, Wake Forest University, and Kirkwood Community College, which utilize Brightly's Asset Essentials software to manage facilities maintenance, capital planning, and deferred maintenance schedules . In the public infrastructure sector, Brightly collaborates with entities like the City of Edinburgh Council and the City of Sydney to centralize asset data and enhance service efficiency.
Additionally, Brightly's solutions support organizations in manufacturing, healthcare, commercial real estate, and public safety. For instance, Georgia College & State University employs Brightly's tools for facilities management, while Aprilaire, a manufacturer, leverages the platform for maintenance operations . These partnerships highlight Brightly's versatility in addressing the asset management needs of a wide array of industries.​
Brightly, a Siemens Company Market Opportunities, M&A and Geo Expansions
Brightly Software, a Siemens company, is positioned for growth with key leadership changes. In May 2024, Don Kurelich was appointed CEO, bringing over 30 years of experience, including his previous role as Chief Operating Officer. Kurelich's leadership aims to drive Brightly's market expansion and product development. The company also expanded its leadership team with the appointments of Christine Engle as Senior Vice President of People & Organization and Nigel Hughes as Head of Product. These changes are expected to support Brightly's mission to enhance its asset management solutions and foster organizational growth.
Brightly, a Siemens Company Risks and Challenges
​Brightly Software faces several challenges that could impact its operations and growth prospects. Despite the integration with Siemens enhancing its global reach, Brightly remains primarily focused on the U.S. market, which may limit its ability to capitalize on international opportunities.
Furthermore, Brightly's reliance on cloud-based platforms necessitates continuous investment in cybersecurity and data privacy measures to protect sensitive client information. Any lapses in these areas could lead to reputational damage and legal repercussions.
Some users have noted challenges with Brightly Software’s solutions, including limited backend customization and the absence of features like automatic text messaging for new work orders. Additionally, some employee reviews have raised concerns about leadership, with mentions of a lack of direction and perceived favoritism. While there are positive aspects of the company, these reviews indicate that addressing these issues could enhance the overall experience for both users and employees.
Brightly, a Siemens Company Ecosystem, Partners, Resellers and SI
Brightly Software maintains a diverse partner ecosystem that includes channel, technology, service, and purchasing cooperative partnerships, supporting its asset management offerings across sectors such as education, government, healthcare, and manufacturing. Channel partners like AEPA and Sourcewell assist in distributing software to tens of thousands of agencies. Technology collaborations with companies such as Esri and AWS provide integration with geographic information systems and cloud infrastructure. Service partners, including Alpha Facility Solutions and WithersRavenel, support implementation and customization efforts. Strategic collaborations, such as with Jadu, contribute to the development of tools like ‘Community Central,’ which enables community interaction through map-based customer interfaces.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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