Capillary Technologies Strengths, Domain Expertise, and Key Differentiators
​Capillary Technologies is a global SaaS company specializing in AI-powered customer loyalty and engagement solutions. Founded in 2008 in Bangalore and now headquartered in Singapore, the company serves over 400 brands across more than 30 countries, including prominent names like Puma, Shell, Domino’s, and Sephora. Its core offerings include Loyalty+, Engage+, Insights+, CDP+, and Rewards+, designed to help enterprises enhance customer retention, satisfaction, and omnichannel engagement.
Capillary Technologies Recent Developments
In January 2025, Capillary Technologies expanded its partnership with Adobe to deliver best-in-class customer engagement and loyalty solutions. This collaboration aims to integrate Capillary's loyalty management capabilities with Adobe's digital experience platform, enhancing the value proposition for clients seeking comprehensive customer engagement strategies.
Capillary Technologies has introduced an AI-powered experience platform, revolutionizing customer engagement. This platform seamlessly integrates Artificial Intelligence and Machine Learning capabilities, empowering brands to gain profound insights into their customers' buying preferences. The result is personalized communication and cross-channel commerce experiences that aim to foster brand loyalty and customer retention.
Capillary Technologies Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Capillary Technologies applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Capillary Technologies and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Loyalty+, Engage+, Insights+, CDP+, Rewards+ customers.
Capillary Technologies Overview
50 Raffles Place, #19-00 Singapore Land Tower
Singapore, x, 48623, Singapore
65 8333 7488
https://www.capillarytech.com/
Ownership: - Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures
Number of Employees: 400
Functional Markets: Analytics and BI, CRM, eCommerce,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, CPG, Distribution, Leisure and Hospitality, Life Sciences, Manufacturing, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Capillary Technologies Key Enterprise and Cloud Applications
Loyalty+, Engage+, Insights+, CDP+, Rewards+
Capillary Technologies Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Capillary Technologies Revenue Breakdown By Type, $M:
Capillary Technologies Enterprise Applications Revenues By Functional Markets, $M:
Capillary Technologies Enterprise Applications Revenues By Verticals, $M:
Capillary Technologies Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Capillary Technologies Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Capillary Technologies Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Capillary Technologies Customers
No. of Capillary Technologies Customers: 400
No. of Capillary Technologies Enterprise Applications Customers: 400
No. of Capillary Technologies Cloud Customers: x
No. of Capillary Technologies Cloud Subscribers: x
Capillary Technologies supports a distinguished client base that includes global brands such as Pizza Hut, VF Brands, Walmart, KFC, and Samsung. The company serves over 400 leading brands across more than 30 countries. Its platform connects more than 300 million consumers and 25,000 stores, reinforcing Capillary’s position as a leading SaaS product company in Asia.
Capillary Technologies Market Opportunities, M&A and Geo Expansions
In October 2024, Capillary Technologies announced its expansion into the DACH region (Germany, Austria, and Switzerland). This move signifies a substantial milestone in the company's European growth strategy, following its successful expansion in the US and the acquisition of Tenerity's Digital Connect assets. The company is establishing a local team and office in Munich, Germany, to tailor its comprehensive suite of customer loyalty solutions to the unique needs of businesses in the DACH region.
Strengthening its global footprint, Warburg Pincus and Sequoia-backed customer engagement and retail solutions firm Capillary Technologies will be expanding to new markets like Vietnam, Philippines and Turkey by the end of 2018. Additionally, Capillary Technologies and a modern retail company, Mitra10 in collaboration launched CRM program, which is for the first time used in the construction industry. Through this program, the two companies seek to change relationships with customers and instill loyalty to their brands to customers.
On the other hand, Capillary Technologies has raised around $20 million, over the past year, from existing investors Warburg Pincus and Sequoia Capital and others. The company plans to use these funds to strengthen its new product development, powered by Artificial Intelligence."
Capillary Technologies Risks and Challenges
Capillary Technologies faces liquidity risk, reflecting its ability to meet financial obligations. While it manages this through working capital limits and low-risk investments, the company considers its refinancing risk as medium, signaling potential vulnerability if funding access becomes limited.
Capillary Technologies Ecosystem, Partners, Resellers and SI
Capillary Technologies has established a global presence with offices in India, Malaysia, Greater China, the United Kingdom, South Africa, the United States of America, Saudi Arabia, Dubai, Australia, and New Zealand. The majority of its sales are orchestrated through a robust direct sales force, emphasizing its commitment to direct customer engagement.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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