CAS Software Strengths, Domain Expertise, and Key Differentiators
CAS Software AG boasts a robust market presence, underpinned by its leadership in the German SME CRM sector, serving over 550,000 users across 35,000 organizations. Its innovative software, including CAS genesisWorld and CAS Merlin CPQ, is lauded for ergonomic design, scalability, and seamless integration with existing systems. The company’s extensive partner network, spanning over 200 certified partners in 40+ countries, ensures localized support and global reach. A customer-centric philosophy drives high satisfaction, while consistent recognition as a top innovator and employer enhances its brand reputation, positioning CAS Software AG as a trusted partner for SMEs.
CAS Software Recent Developments
CAS Software AG continues to focus on the SME segment with targeted innovations in its CRM and CPQ portfolio. The release of CAS genesisWorld x16 incorporates AI-powered assistants and mobile enhancements aimed at improving workflow automation and cross-functional collaboration. The company has also expanded its cloud footprint, with SmartWe and CAS Merlin CPQ offering modular, scalable solutions aligned with SME digitalization demands. These developments position CAS to address evolving operational and customer engagement needs across its core European markets.
CAS Software Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying CAS Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of CAS Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified CAS genesisWorld, SmartWe, CAS Merlin CPQ customers.
CAS Software Overview
CAS-Weg 1 - 5
Karlsruhe, x, 76131, Germany
49 721 9638 - 0
https://www.cas.de/
Ownership: - x
Number of Employees: 470
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
CAS Software Key Enterprise and Cloud Applications
CAS genesisWorld, SmartWe, CAS Merlin CPQ
CAS Software Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
CAS Software Revenue Breakdown By Type, $M:
CAS Software Enterprise Applications Revenues By Functional Markets, $M:
CAS Software Enterprise Applications Revenues By Verticals, $M:
CAS Software Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
CAS Software Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
CAS Software Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified CAS Software Customers
No. of CAS Software Customers: 35000
No. of CAS Software Enterprise Applications Customers: 35000
No. of CAS Software Cloud Customers: x
No. of CAS Software Cloud Subscribers: 550000
CAS Software AG serves a diverse clientele, predominantly SMEs, across industries such as manufacturing, education, professional services, and automotive. A key customer, DEUTZ AG, utilizes the CAS Merlin CPQ solution to streamline complex quotation processes, demonstrating the software’s value in high-stakes environments. With over 550,000 users in more than 40 countries, the company caters to organizations like universities, tax consultancies, and car dealerships, offering tailored solutions that enhance customer relationship management. This broad adoption underscores CAS Software AG’s ability to address sector-specific needs with flexible, high-value CRM tools.
CAS Software Market Opportunities, M&A and Geo Expansions
The ongoing digital transformation and Industry 4.0 trends present significant growth prospects for CAS Software AG. Its advanced CRM and CPQ solutions are well-positioned to meet the rising demand for automation and personalized customer experiences among SMEs. Expanding into emerging markets, particularly in Latin America and Asia, offers untapped potential, supported by its global partner network. Continued investment in AI-driven assistants and xRM platforms could further differentiate its offerings, while strategic partnerships with tech innovators provide avenues to capture niche markets and deepen customer engagement.
CAS Software Risks and Challenges
CAS Software AG faces risks from intensifying competition in the global CRM market, where larger players with greater resources could challenge its SME-focused niche. Rapid technological advancements require continuous R&D investment to maintain its innovative edge, potentially straining financial resources. Data security remains a critical concern, as SMEs increasingly prioritize GDPR compliance and cyber protection. Economic uncertainties in Europe could also impact SME budgets, potentially slowing adoption of CAS’s premium solutions.
CAS Software Ecosystem, Partners, Resellers and SI
CAS Software AG operates within a dynamic ecosystem, leveraging a network of over 200 strategic partners across 40 countries to deliver comprehensive CRM and xRM solutions. Key collaborators include Price Hive for pricing optimization, Evalanche for email marketing, and STARFACE for unified communications, enhancing the functionality of its offerings. The company’s involvement in initiatives like Gaia-X positions it at the forefront of federated data ecosystems, particularly for mobility and industrial applications. By fostering close cooperation with partners during product development, CAS Software AG ensures its solutions align with market demands, creating a cohesive ecosystem that supports SMEs in achieving operational excellence and customer centricity.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/About Ushttps://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
