CAS Software Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

930 CAS Software

CAS Software Strengths, Domain Expertise, and Key Differentiators

CAS Software AG is the vendor of customer relationship management applications catering to small and medium-sized enterprises in Germany. Recently, the company has expanded its focus into strategic verticals such as automotive, education, and the aerospace industry, including original equipment manufacturers (OEMs), airlines, and suppliers. This diversification aims to streamline configuration management and sales processes for businesses operating within these sectors.

CAS Software Recent Developments

In December 2023, CAS Software introduced the latest iteration of CustomerOne, version 5.3, tailored specifically for the automotive dealership sector. This release encompasses a spectrum of new features meticulously designed to enhance efficiency and standardize business processes within car dealerships. Ranging from advancements in data protection declarations to refinements in customer number allocation, CustomerOne 5.3 presents a diverse array of innovative enhancements.

In September 2023, CAS Software unveiled the latest iteration of CAS genesisWorld x15. This CRM solution is meticulously crafted to empower medium-sized enterprises, elevating their capabilities to foster successful customer relationships. Introducing innovative features such as SmartTags, a plethora of intelligent assistants, and a groundbreaking development – the world's inaugural fair.digital social network, We.Network. Seamlessly integrated with CAS genesisWorld, this pioneering platform opens up entirely novel avenues for authentic and trustworthy communication.

CAS Software Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying CAS Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of CAS Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified CAS genesisWorld, SmartWe, CAS Merlin CPQ customers.

CAS Software Key Enterprise and Cloud Applications

CAS genesisWorld, SmartWe, CAS Merlin CPQ

CAS Software Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

CAS Software Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

CAS Software Revenues By Region, $M

Region% of Total Revenues2023 Total Revenues, $M2023 Enterprise Applications Revenues, $M2023 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

CAS Software Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

CAS Software Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified CAS Software Customers


No. of CAS Software Customers: 32000

No. of CAS Software Enterprise Applications Customers: 32000

No. of CAS Software Cloud Customers: x

No. of CAS Software Cloud Subscribers: 520000


More than 520,000 individuals across 32,000 companies and organizations derive benefits from the software solutions offered by CAS Software AG. Among the esteemed clients are prominent entities such as COG, STS, UNTHA, Daimler, E.ON, Fraunhofer, OKI, MAN, Almdudler, MS Motor Service International, Sanofi-Aventis, RWTH Aachen University, and VDI. Additionally, esteemed partners and customers include Wolf&Endrikat Solutions GmbH, AddCOM GmbH, SVG Assekuranz-Service Westfalen-Lippe GmbH, DOBOTEC GmbH&Co., KG, paymorrow GmbH, Actemium, and various others.

CAS Software Market Opportunities, M&A and Geo Expansions

CAS Software actively shares its extensive expertise and considerable experience with its network of partners. By engaging partners at the early stages of product development and software testing, a collaborative ethos is fostered, enhancing teamwork and cooperation. In reciprocation, CAS partners contribute fresh perspectives and business ideas to the company. This symbiotic exchange fuels CAS' innovative spirit, enabling the development of exceptional products aligned with current customer needs and future market requirements. The close interaction and information exchange further provide access to new contacts and potential customers, strengthening the company's network and market presence.

CAS Software Risks and Challenges

CAS Software is establishing a new benchmark in B2B customer relationship management tailored specifically for manufacturing companies. The pivotal strategy to further elevate CAS's market position involves expanding the company's wallet share within businesses that are currently utilizing multiple CRM applications. This approach aims to solidify CAS Software's presence and influence in the industry, offering enhanced solutions and services to manufacturing enterprises seeking advanced and comprehensive CRM solutions.

CAS Software Ecosystem, Partners, Resellers and SI

CAS Software collaborates closely with over 200 strategic partners within an extensive international network, encompassing established companies across various regions. This tightly-knit network spans enterprises in Germany, the United Kingdom, France, Italy, Holland, Austria, Switzerland, Hungary, Croatia, Serbia, Bosnia and Herzegovina, Romania, the Czech Republic, Poland, Turkey, Chile, Colombia, Saudi Arabia, Albania, and Macedonia. This broad geographical presence highlights CAS Software's commitment to fostering global partnerships and expanding its reach in diverse markets.

CAS Software Cloud Infrastructure Insights

Subscribe to read more about:

  • CAS Software Public Cloud and Infrastructure (IaaS)
  • CAS Software Platform (PaaS)
  • CAS Software Application Delivery
  • CAS Software Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
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