Celerant Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Celerant Strengths, Domain Expertise, and Key Differentiators

Celerant Technology serves as an innovative retail software provider, empowering retailers to extend their operations beyond physical stores to the online realm. The company offers comprehensive support through an all-in-one system that includes point of sale, inventory management, promotions and loyalty rewards, eCommerce, mobile apps, vendor integrations, marketplace integrations, integrated email marketing, and additional features.

Celerant Recent Developments

In January 2024, Celerant Technology unveiled advancements in artificial intelligence tailored for the retail industry. Retailers can benefit from Celerant’s new AI tools designed to automate tasks such as content creation, price, and profit optimization, and enhance customer experience with predictive site searches and personalized product recommendations. These innovations offer retailers the chance to streamline operations and improve overall efficiency.

In 2023 Celerant Technology partnered with Affirm, a consumer financing solution, and Sezzle, a provider of consumer financing solutions.

In January 2021, Celerant introduced its – mobile apps for online shopping. Retailers can launch a Celerant app available for iOS and Android to expand their omnichannel strategy. The solution delivers a personal, interactive shopping experience on any mobile device. With seamless integration into Celerant’s back-office software, retailers can make product updates in a central location. This keeps their app and eCommerce website in sync without any additional effort. They can also manage orders from all channels – in-store, online, and mobile – in a single place.

Celerant says it will develop the mobile apps from start to finish with minimal effort by the retailer. Each app’s branding and experience are consistent with the retailer’s eCommerce website and are faster and easier to use too. Celerant offers standard and custom apps and includes built-in editing tools that allow retailers to easily update their app’s branding. This includes the use of the logo, color scheme, text, banners, and images. With iOS and Android compatibility, retailers can launch their app on both Google and Apple Play Stores.

Celerant Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Celerant applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Celerant and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Cumulus Retail, Stratus Enterprise customers.

Celerant Key Enterprise and Cloud Applications

Cumulus Retail, Stratus Enterprise

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Celerant Direct vs Indirect sales

Celerant Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Celerant Customers

No. of Celerant Customers: 2000

No. of Celerant Enterprise Applications Customers: x

No. of Celerant Cloud Customers: x

No. of Celerant Cloud Subscribers: x

The company caters to varied markets by providing industry-specific solutions. Whether it's apparel, footwear, sporting goods, or books, their advanced retail software features and integrations can be swiftly implemented. They offer solutions suitable for both small businesses and advanced retail settings. With a customer base of over 2,000 businesses, some notable names include Jay's Sporting Goods, Inc., Trinkets Boutique, Cato Fashions, Buffalo Exchange, Edward's Men's Wear, Mast General Store, New Heights Supply, and many more.

Celerant Market Opportunities, M&A and Geo Expansions

In January 2025, Celerant Technology enhanced its integration with Sports South to streamline purchasing processes for dealers. The expanded integration leverages dealers’ on-hand inventory data within Celerant’s retail software to optimize decision-making and efficiency. Through the Sports South ‘Smart Order’ program, dealers’ inventory data is automatically transmitted to Sports South, enabling the system to generate recommended orders. Dealers can then seamlessly review these suggestions, make modifications, save them for later, or execute a ‘click to ship’ order directly on the Shooting Warehouse dealer website.

In June 2022 Celerant expanded its integration with Locally, the world’s largest online-to-offline (O2O) shopping network designed to connect local, online shoppers with brick-and-mortar stores. Through Celerant’s existing integration, retailers can sell their store’s inventory on popular brand websites within the Locally network with same-day, in-store, and/or curbside pickup; this strategy helps retailers reach more online customers, drive traffic to their brick-and-mortar stores, and increase store sales. The newest addition to the integration uses Locally’s PushCart functionality to ‘push’ sales orders from the brand’s eCommerce sites to Celerant’s back-office software.

Through the integration, Celerant’s point of sale automatically sends product SKUs and on-hand quantities to Locally; Locally then pairs each product with its respective brand and image, and displays the products on the brand’s eCommerce site via product pages and/or store locators. From the brand’s website, customers can purchase products directly from a local retailer with same-day in-store pickup. Locally’s network includes major brands across a wide range of retail verticals, including TREK Bicycles, New Balance, Crocs, Brooks Running, Patagonia, YETI, and many others. Leveraging the influence of these major websites drastically increases the retailer’s market reach; it also offers brick-and-mortars an easy way to expand past their storefront and be found online. In 2021, Locally-powered pages exceeded over 1 billion shopper impressions.

Celerant Risks and Challenges

Еconomic crisis and inflation could lead to a decrease in retail spending, which would reduce the demand for software solutions, and small and medium-sized businesses, which are a key customer base, could reduce their IT and software costs.

Celerant Technology faces risks that could impact its expansion, such as increased competition, which requires innovation and improvements to maintain its market position and adapt to evolving customer needs.

Celerant faces significant challenges in expanding its presence within emerging European markets, requiring a strategic approach to navigate regulatory complexities, competitive dynamics, and market-specific consumer behaviors.

Celerant Ecosystem, Partners, Resellers and SI

In October 2024, Celerant expanded its partnership with ANT USA, focusing on integrating advanced retail planning tools like RetailOptia into its ecosystem. This move provided retailers, particularly small to medium-sized businesses, with improved inventory and sales planning capabilities.

MGE and Celerant resumed their collaboration after pausing their integrated services at the start of the pandemic.

Celerant has partnered with over 100 valuable, retail industry vendors, including software, hardware, distributors, marketplaces, and more.

In November 2021, Celerant formed a partnership with Otter Waiver, an innovative digital waiver and eSignature system for outdoor sporting and shooting ranges. Through integration with Celerant’s point of sale and range software, dealers can streamline lane reservations with custom, contactless liability waivers, while managing their entire range and retail sales in a single solution.

Celerant offers an all-in-one FFL retail software that enables dealers to manage their gun shop, range, and online sales as one. By integrating with Otter Waiver, dealers can automatically generate digital waivers for each usage by pulling customer data from within the retail database. Users can sign waivers on a tablet-kiosk at the point of sale and soon will be able to access and sign waivers directly on the dealer’s website. As customer data is updated in Celerant’s back-office software, waivers are automatically updated with the new data– expediting the check-in process and helping to reduce data errors.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: