Celonis Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Celonis Strengths, Domain Expertise, and Key Differentiators

Celonis stands out in the enterprise software space with its Process Intelligence Platform, anchored by the Process Intelligence (PI) Graph launched in November 2023, which creates a system-agnostic digital twin of business operations using advanced process mining, machine learning, and deep process insights. The company has integrated generative AI across its offerings, most notably through AgentC and the Process Collaboration Agent, to enhance operational decision-making and collaboration via natural language interfaces. Celonis also delivers specialized applications like the Material Allocation app and Sailfin AR apps to optimize inventory and accounts receivable processes. Its Platform Apps Program allows partners to build tailored solutions across industries. Celonis' key differentiator lies in its ability to unify disparate data and provide the contextual intelligence needed for enterprise AI, asserting that “there is no enterprise AI without PI.”

Celonis Recent Developments

Celonis has intensified its focus on innovation and global expansion with the launch of the Celonis Garage, an AI-driven innovation hub in its Bengaluru office, led by Sowmya Kubendran and Dr. Monika Gupta, and the appointment of Kaushik Mitra as VP and Head of India Go-to-Market. The Bengaluru office, now home to around 200 employees, plays a key role in global operations. In early 2025, Celonis made several strategic leadership appointments, including Ashling Kearns as Global GTM COO, Brice Faure as Managing Director for France, Daniel Brown as Chief Product Officer, and Benoit Fouilland as CFO, underscoring its commitment to scaling globally and enhancing technological capabilities. On the product side, Celonis introduced AgentC, a suite of AI agent tools announced at its October 2024 Celosphere conference, and launched four new applications in January 2025 through its Platform Apps Program, co-created with partners such as Apolix and Bloomfilter, highlighting its ongoing push into generative AI and cloud-native solutions.

Celonis Mergers and Acquisitions (M&A) Activities

Celonis has bolstered its capabilities through acquisitions like Symbioworld GmbH in November 2023, enhancing BPM offerings, and Sailfin Technologies in 2022 for accounts receivable solutions. It raised $2.4 billion in funding, with a $400 million Series D-II round in August 2022 valuing it at $13 billion.

Celonis Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Celonis applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Celonis and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Celonis Execution Management Platform customers.

Celonis Key Enterprise and Cloud Applications

Celonis Execution Management Platform

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Celonis Direct vs Indirect sales

Celonis Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Celonis Customers

No. of Celonis Customers: 5000

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Celonis has established an impressive global customer base, with over 1,500 customers and more than 5,000 enterprise deployments worldwide. This substantial customer footprint spans multiple regions and industries, demonstrating the universal applicability of process intelligence across diverse business contexts. The company's customers include major multinational corporations, reflecting its ability to address complex process challenges at enterprise scale.

In Europe, Celonis has made significant inroads into the French market, securing 60% of CAC 40 companies as customers within five years of entering the market. Notable French customers include energy giant Engie, food manufacturer Danone, industrial conglomerate Saint-Gobain, tire manufacturer Michelin, telecommunications providers Orange and SFR, and financial institution BPCE. This impressive penetration of France's largest companies highlights Celonis' strong value proposition and effective go-to-market strategy in the region.

In India, Celonis works with leading brands that have global capability centers (GCCs) in the country, including Dell Technologies, Wells Fargo, Mercedes-Benz, Siemens, Merck, and ABB. The company's expanding presence in India, with approximately 200 team members at its Bengaluru office, underscores the strategic importance of this market to Celonis' global operations and customer acquisition strategy.

In Spain, where Celonis has established a significant presence with its Madrid Hub (now hosting 500 team members), the company serves customers such as CaixaBank, Navantia, NTT Data Spain, and Acciona. The Madrid Hub has become a major innovation and training center in Europe, reflecting Celonis' commitment to establishing strong regional presence to better serve local customers.

In the Asia-Pacific region, Celonis is expanding its customer base in Australia and New Zealand, working with healthcare organizations, telecommunications companies, and food and beverage manufacturers. The appointment of Pascal Coubard to lead operations in this region and Chun Hyunjae as Korea Country Manager signals Celonis' strategic focus on the APAC market and its potential for growth.

Celonis Market Opportunities, M&A and Geo Expansions

Celonis faces significant market opportunities across both horizontal and vertical dimensions, as well as in geographic expansion. The intersection of process intelligence with emerging technologies like generative AI, cloud computing, and IoT presents vast horizontal opportunities for Celonis to enhance its value proposition. As organizations increasingly adopt cloud-native architectures and implement IoT solutions that generate massive amounts of process data, Celonis is well-positioned to provide the intelligence layer that makes sense of this data and enables optimization at scale.

The company's Platform Apps Program, launched in July 2024, demonstrates Celonis' strategy to capitalize on these horizontal opportunities by enabling partners to build domain-specific applications on top of its Process Intelligence Platform. This approach allows Celonis to extend its reach into specialized use cases without diluting its core focus on process intelligence. The initial applications developed through this program address diverse needs such as cross-border payments, plant maintenance, and tax compliance, illustrating the breadth of potential applications for Celonis' technology.

Vertically, Celonis has opportunities to deepen its penetration in key industries such as banking, oil and gas, chemicals, manufacturing, and healthcare. The company's acquisition of specialized technologies like Symbioworld and Sailfin enhances its ability to address industry-specific process challenges. Furthermore, the establishment of the Celonis Garage innovation hub in Bengaluru positions the company to co-innovate with customers and partners on industry-specific solutions, particularly leveraging AI capabilities.

Geographically, Celonis continues to expand its global footprint, with significant opportunities in high-growth markets. The company's strategic focus on India, with the appointment of Kaushik Mitra as Head of India GTM and the establishment of the Celonis Garage innovation hub, reflects the importance of this rapidly growing market. Similarly, the expansion into the APAC region with dedicated leadership for Australia/New Zealand and Korea demonstrates Celonis' recognition of the region's potential. The opening of offices in Copenhagen and Stockholm also positions Celonis to capitalize on opportunities in the Nordic region, known for its digital maturity and innovation-friendly business climate.

The company's Executive Briefing Center in Germany, opened in July 2023, provides a platform for customer engagement and knowledge sharing, potentially accelerating adoption and deepening relationships with existing customers. This approach of establishing regional hubs and centers of excellence aligns with Celonis' strategy of building strong local presence to better serve customers and partners in key markets.

Celonis Risks and Challenges

Despite Celonis' strong market position and growth trajectory, the company faces several internal and external risks that could impact its future performance. The rapidly evolving nature of the enterprise software market, particularly in areas like AI and cloud computing, presents both opportunities and challenges for Celonis. The company must continuously innovate to maintain its technological leadership in process intelligence while also adapting to shifting customer expectations and competitive dynamics.

Celonis Ecosystem, Partners, Resellers and SI

Celonis has developed a robust ecosystem of technology partners, system integrators, and value-added resellers that amplifies its market reach and enhances its value proposition. The company's go-to-market strategy leverages both direct sales capabilities and indirect channels through partnerships with global consulting firms and regional specialists.

In India, Celonis partners with major global system integrators (GSIs) such as Capgemini, Deloitte, EY, KPMG, PwC, and TCS. These partnerships are crucial for Celonis' enterprise sales motion, as these GSIs often serve as trusted advisors to large organizations undertaking digital transformation initiatives. In Australia and New Zealand, the company works with global partners like Accenture, KPMG, Deloitte, and Infosys, alongside regional specialists such as Libertas Partners, TEC150, and Ironfield. This combination of global reach and local expertise enables Celonis to effectively serve diverse customer needs across different markets.

The Celonis Platform Apps Program, launched in July 2024, represents a significant expansion of the company's technology ecosystem. This program enables partners to build domain-specific applications on the Celonis Process Intelligence Platform, extending its capabilities into specialized use cases. Partners like ProcessLab, Marcadus, Ashling Partners, and KMLZ have developed applications for cross-border payments, plant maintenance, and tax compliance, demonstrating the versatility of Celonis' platform. Similarly, the January 2025 announcement of applications developed with Apolix, Bloomfilter, FITS-P, and Ventum further expands this ecosystem of specialized solutions.

Celonis has also established technology integrations with complementary solution providers. The partnership with Rollio, announced in January 2025, enhances Celonis' capabilities in conversational AI, enabling natural language interfaces for process optimization. The acquisition of Symbioworld and the subsequent integration of its capabilities into the enhanced Process Cockpit demonstrates Celonis' approach to expanding its technological capabilities through both partnerships and acquisitions.

The company's investment in physical spaces for ecosystem engagement, such as the Executive Briefing Center in Germany and the Celonis Garage innovation hub in Bengaluru, underscores the importance of its partner ecosystem to its overall strategy. These facilities provide venues for customers and partners to experience process mining technology firsthand, share insights, and collaborate on innovative solutions.

The network effects generated by Celonis' ecosystem create significant competitive advantages. As more partners build solutions on the Celonis platform and integrate it with complementary technologies, the platform becomes more valuable to customers seeking comprehensive process optimization capabilities. Similarly, as more system integrators and consultants develop expertise in implementing Celonis solutions, customer adoption is accelerated through increased availability of skilled resources and proven implementation methodologies.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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