Certinia (formerly FinancialForce) Strengths, Domain Expertise, and Key Differentiators
Certinia's strategic alignment with Salesforce's leading cloud platform underscores its commitment to harnessing the power of cloud computing. By leveraging the scalability, flexibility, and accessibility offered by cloud infrastructure, Certinia empowers services businesses to transcend traditional limitations, enabling seamless collaboration, real-time insights, and enhanced customer experiences.Certinia's strategic alignment with Salesforce's leading cloud platform underscores its commitment to harnessing the power of cloud computing. By leveraging the scalability, flexibility, and accessibility offered by cloud infrastructure, Certinia empowers services businesses to transcend traditional limitations, enabling seamless collaboration, real-time insights, and enhanced customer experiences.
Certinia (formerly FinancialForce) Recent Developments
In 2023, FinancialForce unveiled the company's new identity Certinia. This rebranding effort marks a significant chapter in the company's evolution, aligning its purpose with a fresh focus and a clear mission. Formerly known as Coda@2Go and having undergone various brand iterations, Certinia emerges with renewed vigor, poised to redefine the landscape of services businesses. The decision to rebrand as Certinia comes at a strategic juncture, reflecting a deliberate shift in messaging towards establishing a 'Single Source of Certainty' for services businesses. This new identity encapsulates the company's commitment to delivering comprehensive solutions that empower organizations to thrive in an increasingly dynamic marketplace. Recent developments in the IT industry have underscored the growing importance of holistic platforms that streamline operations, enhance efficiency, and drive sustainable growth.
In 2022, Certinia launched Certinia Planning. This all-encompassing platform is poised to revolutionize how organizations approach financial planning and analysis tasks, offering a comprehensive suite of features designed to enhance agility, collaboration, and decision-making. Certinia Planning represents a significant leap forward in the realm of digital business management, providing teams with a unified, 360-degree view of customers alongside robust planning, forecasting, and reporting capabilities. By seamlessly integrating these functionalities, Certinia aims to empower businesses to not only adapt to the rapidly evolving market dynamics but also to thrive amidst uncertainty.
In October 2021, Certinia made waves with the announcement of Services CPQ, a groundbreaking addition to the Certinia Professional Services Cloud. This move underscores Certinia's commitment to revolutionizing the way organizations navigate the complexities of service estimation. With Services CPQ, customers can now streamline the services estimation process, empowering them to swiftly initiate estimates from any opportunity. This seamless integration not only saves time but also enhances operational efficiency, allowing organizations to allocate resources more effectively and drive greater value for their clients.
In the ever-evolving landscape of cloud services, Certinia's recent developments mark a significant stride towards revolutionizing customer success operations. With the introduction of Certinia Customer Success Operations Cloud (CS Ops Cloud), slated for general availability in Fall, the company is poised to redefine customer engagement strategies across industries. This announcement comes alongside major enhancements to their Professional Services Cloud and ERP Cloud offerings, showcasing Certinia's commitment to innovation and meeting the evolving needs of businesses worldwide.
Certinia’s new PSA Zoom Connector enhances productivity for remote and distributed professional services teams, allowing them to quickly convene Zoom meetings while collaborating on projects in Certinia PSA.
Certinia, a customer-centric ERP cloud vendor built on the Salesforce Platform, unveiled its innovations across its product portfolio suite with its Spring 2018 Release. These new capabilities help organizations better serve their customers and run their businesses with greater speed and predictability. Natively built on the Salesforce platform, FinancialForce business applications uniquely address the needs of services-centric organizations by being architected around the customer lifecycle, and connecting the entire opportunity-to-renewal process on a single platform.
Certinia, a cloud ERP provider on the Salesforce platform, announced a new strategic partnership with ADP, a behemoth in the payroll and human capital management (HCM) space, to replace its HCM offering over the long term.
Certinia (formerly FinancialForce) Mergers and Acquisitions (M&A) Activities
In 2023, Haveli Investments, L.P., a prominent player in the realm of technology-focused private equity, unveiled its strategic acquisition of Certinia. Formerly known as FinancialForce, Certinia is a company renowned for its innovative Services-as-a-Business platform, which encompasses a spectrum of solutions ranging from Professional Services Automation (PSA) to Customer Success, Services CPQ, ERP, and FP&A solutions. This acquisition marks a pivotal moment in the trajectory of both Haveli Investments and Certinia, as it signifies a concerted effort to capitalize on the evolving dynamics of the digital landscape. The integration of Certinia's comprehensive suite of services with Haveli's strategic vision underscores a commitment to harnessing the power of technology for transformative outcomes. It's evident that this acquisition holds immense promise in terms of augmenting operational efficiency, enhancing customer experiences, and driving innovation across enterprises.
Certinia (formerly FinancialForce) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Certinia (formerly FinancialForce) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Certinia (formerly FinancialForce) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Certinia Professional Services Cloud, Certinia ERP Cloud, Certinia Customer Success Cloud, customers.
Certinia (formerly FinancialForce) Overview
60 South Market St, Suite 750
San Jose, CA, 95113, United States
1 866-743-2220
https://www.certinia.com/
Ownership: - Salesforce, Technology Crossover Ventures, UNIT4 and Advent International
Number of Employees: 1000
Functional Markets: Analytics and BI, CRM, ERP Financial, ERP Services and Operations, HCM, Procurement, SCM,
Key Verticals: Communications, Healthcare, Life Sciences, Media, Professional Services,
Certinia (formerly FinancialForce) Key Enterprise and Cloud Applications
Certinia Professional Services Cloud, Certinia ERP Cloud, Certinia Customer Success Cloud,
Certinia (formerly FinancialForce) Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Certinia (formerly FinancialForce) Revenue Breakdown By Type, $M:
Certinia (formerly FinancialForce) Enterprise Applications Revenues By Functional Markets, $M:
Certinia (formerly FinancialForce) Enterprise Applications Revenues By Verticals, $M:
Certinia (formerly FinancialForce) Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Certinia (formerly FinancialForce) Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
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| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Certinia (formerly FinancialForce) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Certinia (formerly FinancialForce) Customers
No. of Certinia (formerly FinancialForce) Customers: 1400
No. of Certinia (formerly FinancialForce) Enterprise Applications Customers: 1400
No. of Certinia (formerly FinancialForce) Cloud Customers: 1400
No. of Certinia (formerly FinancialForce) Cloud Subscribers: x
Certinia boasts a formidable clientele spanning diverse industries and geographies. With over 1,450 customers encompassing software, high-tech, healthcare, financial services, and the public sector, Certinia has garnered acclaim for its transformative impact on businesses worldwide. Recent wins, including Cincinnati Bell Inc., The National Audit Office (NAO), The Warranty Group, Lieberman Research Worldwide, and SThree Group, underscore FinancialForce's appeal across various sectors. Whether it's mid-size service firms or global conglomerates, Certinia remains the preferred choice for organizations committed to driving innovation, agility, and customer-centricity.
Certinia (formerly FinancialForce) Market Opportunities, M&A and Geo Expansions
Certinia's announcement of its Services-as-a-Business platform, fortified with advanced AI capabilities, marks a significant milestone in the evolution of service-oriented industries. By leveraging AI-driven predictive modeling, Certinia AI empowers enterprises to enhance efficiency, streamline workflows, and achieve precise forecasting. This strategic move not only strengthens Certinia's foothold in existing markets but also opens up new avenues for expansion, both horizontally and vertically.
Paoni's wealth of experience from his tenure at SAP brings forth invaluable insights into scaling businesses. His adeptness in navigating the intricate pathways of expansion lays a solid foundation for Certinia's journey towards growth. Paoni's tenure at SAP underscores his proficiency in building robust customer relationships and fostering talent development. Paoni's affinity towards Certinia's people and culture underscores a synergy that transcends conventional business paradigms. Certinia's market-leading products, coupled with Paoni's strategic acumen, present a compelling proposition for market penetration. By identifying and capitalizing on unmet needs, Certinia can carve out a significant market share, thereby fortifying its position as a frontrunner in the industry.
Certinia partnered with Appirio, a Wipro company. This partnership will help enable companies to compete in the new services economy to leverage FinancialForce cloud technology to respond more rapidly to customer demands. The burgeoning new services economy demands a shift in the way businesses reach and serve, customers. Professional services companies must find the right balance in revenue growth and customer satisfaction to increase agility and drive success.
The partnership will offer enhanced customer-centricity to professional services teams or companies. Appirio's deep experience with the Salesforce Platform, coupled with FinancialForce's PSA solution, provides a total solution to customers. The solution will help service organizations cope with the many pressures regularly encountered, including optimizing billable utilization, revenue, average project margin, customer satisfaction, and backlog management. FinancialForce is riding the next big wave in the service-driven economy where customer expectations are quite different from those of brick and mortar industries.
Certinia (formerly FinancialForce) Risks and Challenges
Certinia's deepening alignment with Salesforce signifies a pivotal shift in its operational strategy. The symbiotic relationship between the two entities presents a compelling narrative, positioning Certinia as the de facto ERP extension for Salesforce users. Leveraging the expansive Salesforce ecosystem offers unparalleled market access and integration capabilities, propelling Certinia into a realm of heightened visibility and potential growth. As Certinia amplifies its collaboration with Salesforce, it must concurrently explore avenues for diversification to mitigate single-point vulnerabilities and expand its reach beyond traditional boundaries. As FinancialForce fortifies its ties with Salesforce, the competitive landscape undergoes a seismic shift, characterized by intensified rivalry and disruptive forces. The emergence of Unit4 as a strategic ally of Microsoft sets the stage for an intriguing showdown, pitting two formidable alliances against each other. In this crucible of competition, agility, and innovation emerge as decisive factors, determining market positioning and long-term viability.
Certinia (formerly FinancialForce) Ecosystem, Partners, Resellers and SI
Cerinia will be joining hands with Infosys, a global leader in next-generation digital services and consulting, to help organizations accelerate transformation projects to run digital businesses and put customers at the centre of everything organizations do. As more companies throughout EMEA and APAC seek agility and flexibility for business success, FinancialForce and Infosys will speed access to customer-centric ERP and PSA solutions that allow them to streamline, simplify, and automate operations.
In June 2020, Certinia entered a partnership with customer success platform leader Gainsight. Also made integration with data network provider Plaid. Through these integrations, FinancialForce further extends the value it can offer to customers through complementary technologies.
In January 2020, Certinia started working with Xenogenix, ION Industries, and Cloud Coachers to fast-track adoption and implementation of its cloud ERP offering in Europe as Sage prepares to shutdown its Salesforce-based solution. Sage has disclosed plans to withdraw the service by 31st December 2020, or at the end of its customers’ existing subscription contract. Organizations that want a modern ERP solution are increasingly standardizing their back office on Salesforce to gain the benefits of running their entire business on the number-one business cloud platform. In partnership with ION and Xenogenix in the UK, and Cloud Coachers in Spain, FinancialForce is providing organizations that had previously used Sage with a convenient way to maintain and advance their ERP strategy leveraging the Salesforce platform. Certinia partners closely with Salesforce. FinancialForce implementation partners include Appirio, CLD Partners, HRMS Solutions, ICON, LADD Partners, NTT Data, Nubik, OAC Services, OPMentors, Top Step Consulting, Traction On Demand, and VFP Consulting.
Certinia (formerly FinancialForce) Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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