Cin7 Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Cin7 Strengths, Domain Expertise, and Key Differentiators

Cin7’s comprehensive inventory and order management platform, encompassing Cin7 Orderhive, Cin7 Core, and Cin7 Omni, integrates over 1,000 e-commerce platforms, online marketplaces, 3PL warehouses, and native EDIs into a single solution. This enables retailers and product sellers to efficiently manage and deliver products across multiple channels globally. Founded in New Zealand, Cin7 now serves customers in 25 countries, with a significant U.S. presence established in early 2020 to support its expanding North American market. Handling millions of orders each month, the platform facilitates billions of dollars in product sales, empowering growing brands to reach more customers and increase their market footprint.

Cin7 Recent Developments

On February 20, 2025, Cin7 announced a strategic expansion of its executive team with the appointment of Mark Girvan as Chief Revenue Officer and the internal promotions of Erik Rothschild to Chief Financial Officer and Cason Green to Senior Vice President of Services and Support. These leadership changes bring extensive experience in SaaS, finance, and customer success, reinforcing Cin7’s focus on scaling its AI-powered inventory and order management platform for SMBs. This executive expansion aligns with Cin7’s recent growth trajectory, following the addition of over 8,500 customers in 2024, and supports its path toward surpassing $50B in gross merchandise value by 2026.

In January 2023, Cin7 initiated a strategic rebranding to consolidate its product portfolio under a unified brand identity. As part of this effort, Cin7’s flagship product will be renamed Cin7 Omni, while DEAR will transition to Cin7 Core. The Cin7 Orderhive brand will remain unchanged. This rebranding aims to streamline the company's offerings and enhance market clarity, positioning Cin7's solutions more effectively for its diverse customer base.

Cin7 has unveiled new inventory management automation technology stacks for Cin7 Orderhive, designed to help small product sellers optimize operations. These pre-built automation stacks leverage terabytes of data from the Cin7 platform, providing insights on a company's position along the automation maturity curve. By analyzing data from over 14,000 businesses, the solution offers tailored best practices that enable companies to quickly adopt cost-effective, scalable automation strategies, improving efficiency and aligning with industry standards. This offering empowers businesses to learn from successful peers and implement automation based on their specific stage of growth.

Cin7 Mergers and Acquisitions (M&A) Activities

In 2024, Cin7 has acquired Inventoro, a prominent company specializing in AI-powered sales forecasting and replenishment optimization. This strategic move enhances Cin7’s product capabilities and underscores its commitment to integrating advanced predictive analytics into its platform, strengthening its position in the global supply chain technology market.

Cin7 has acquired DEAR Systems and Orderhive, forging a leading SaaS provider of inventory and order management software for all types of product sellers. Cin7 helps reduce the cost, time and effort of selling products for thousands of small to mid-sized businesses. The acquisition of DEAR Systems and Orderhive extends Cin7's ability to help product sellers with shipping, manufacturing, warehouse management and automations.

Cin7 Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Cin7 applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Cin7 and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Cin7 Orderhive, Cin7 Core, Cin7 Omni customers.

Cin7 Key Enterprise and Cloud Applications

Cin7 Orderhive, Cin7 Core, Cin7 Omni

Cin7 Revenues, $M:

Cin7 Revenue Breakdown By Type, $M:

Cin7 Enterprise Applications Revenues By Functional Markets, $M:

Cin7 Enterprise Applications Revenues By Verticals, $M:

Cin7 Revenues By Region, $M

Cin7 Direct vs Indirect sales

Cin7 Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Cin7 Customers

No. of Cin7 Customers: 8500

No. of Cin7 Enterprise Applications Customers: 8500

No. of Cin7 Cloud Customers: 8500

No. of Cin7 Cloud Subscribers: x

Cin7 currently supports over 8,500 customers globally, including notable brands such as Heritage Building Center, Dock and Bay, Moda Concrete, AMF Magnets, Urth, Pine Apparel, Heart Water, Hop Revolution, Summer Star, and DeanDavidson, among others. These diverse customers highlight Cin7's broad market reach and its ability to cater to a wide range of industries with its inventory and order management solutions.

Cin7 Market Opportunities, M&A and Geo Expansions

Rubicon Technology Partners’ successful completion of a $500 million continuation fund further strengthens its partnership with Cin7, positioning the cloud-based inventory management leader for accelerated growth. With strategic backing from prominent institutional investors like CVC Secondary Partners, Ares Management, BlackRock, Goldman Sachs, and Schroders Capital, this funding enables Cin7 to expand its reach through both organic growth initiatives and targeted acquisitions. This capital infusion will empower Cin7 to enhance its end-to-end supply chain solutions, fostering increased market leadership and driving continued product innovation in the competitive inventory management space.

Cin7’s acquisition of Inventoro represents a strategic opportunity to strengthen its position in the global inventory management market by integrating advanced AI-driven forecasting and optimization capabilities. With overstocking costing global sellers an estimated $163B annually, the fusion of Inventoro’s predictive analytics with Cin7’s end-to-end platform empowers small and medium-sized businesses to significantly reduce inefficiencies, optimize stock levels, and improve product availability. This move enhances Cin7’s value proposition by enabling data-driven decision-making, unlocking up to 20% of inventory capital, and offering a first-to-market solution with full visibility and control across the supply chain—positioning the company for accelerated growth and deeper market penetration.

Cin7 Risks and Challenges

Cin7’s recent appointment of Kris Kniaz as Chief Technology Officer (CTO) marks a strategic move to enhance its innovation and AI-driven capabilities, following its acquisition of Inventoro. With 30 years of experience in SaaS and cloud-based solutions across various industries, Kniaz is expected to steer Cin7’s technology roadmap, reinforcing the company’s position as an industry leader. However, this transition also presents a potential risk as leadership changes, especially in key technical roles, can disrupt product development cycles and strategic execution. If not managed effectively, this shift could delay innovation or create integration challenges, especially as Cin7 seeks to expand its platform’s AI capabilities and strengthen its market presence.

Cin7 Ecosystem, Partners, Resellers and SI

Cin7’s robust partner ecosystem continues to grow, enhancing the value it delivers to customers. In the first half of 2024, Cin7 welcomed several strategic partnerships, including Settle, which provides an embedded vendor payment solution for seamless bill payments and improved invoice management. Windcave integrates a unified payment platform, offering businesses more payment options and ensuring synchronized inventory and payment systems. The ApprovalMax integration streamlines financial workflows by automating approval processes for purchase orders, while Synder eliminates manual data entry and simplifies reconciliation across ecommerce platforms. Crstl enhances EDI workflows by automating data entry and fulfillment processes, saving time and reducing errors. Additionally, the partnership with Amazon Business helps B2B businesses streamline procurement, improve operational efficiency, and enhance order tracking. These collaborations emphasize Cin7’s commitment to providing integrated, comprehensive solutions that optimize business operations, from payments to inventory management, across multiple sales and distribution channels.

Cin7 has formed a strategic partnership with Intuit, the global technology platform behind QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp, to offer an innovative product bundle. This collaboration simplifies and streamlines the transition from desktop software to cloud-based solutions, providing businesses with a cost-effective and efficient way to modernize their operations while integrating inventory management and financial tools seamlessly.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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