Cisco Systems Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Cisco Systems Strengths, Domain Expertise, and Key Differentiators

Established in 1984, Cisco is a global company specializing in designing and delivering a comprehensive suite of technologies that have played a pivotal role in shaping the Internet landscape. Operating across diverse domains, including networking, security, collaboration, applications, and the cloud, Cisco is at the forefront of seamlessly integrating intent-based technologies. This strategic approach empowers customers to efficiently manage an increasing volume of users, devices, and interconnected elements within their networks, thereby enabling the provision of a highly secure and intelligent platform tailored to the demands of their digital business.

Within Cisco's extensive portfolio, the Collaboration Cloud stands out, featuring WebEx as a flagship solution for cloud-based collaboration. Complementing this, various applications are available for customer service and support. These products are accessible as cloud/hosted services directly from Cisco or through a network of trusted partners and service providers, showcasing Cisco's commitment to delivering innovative solutions and facilitating seamless digital experiences for its clientele.

Cisco Systems Recent Developments

In March 2025, Cisco introduced a suite of AI-powered enhancements to its Webex platform, aiming to transform customer and employee experiences through automation and intelligent collaboration. Central to this initiative is the Webex AI Agent, a self-service tool designed to handle routine customer inquiries with natural, human-like interactions, thereby reducing wait times and freeing human agents to address more complex issues. Complementing this is the AI Agent Studio, enabling businesses to easily create and deploy customized AI agents tailored to specific operational needs. Additionally, updates to the Cisco AI Assistant for Webex Contact Center include features such as real-time transcription and suggested responses, enhancing agent productivity and customer satisfaction.

In October 2024, Cisco introduced new AI-driven tools aimed at enhancing the employee experience in hybrid work environments. Key offerings include Cisco Spatial Meetings, which enable immersive 3D meeting experiences for Apple Vision Pro users, and the Ceiling Microphone Pro, an adaptive microphone that adjusts to speaker positions to improve audio quality. Additionally, Cisco unveiled Workspace Designer for automating workspace customization, Smart Diagnostics in Control Hub for real-time issue resolution, and integrations with enterprise applications like Salesforce and ServiceNow to streamline workflows. These innovations are designed to facilitate seamless collaboration and efficient workspace management for distributed teams.

Cisco Systems Mergers and Acquisitions (M&A) Activities

Between 2020 and 2025, Cisco strategically acquired several companies to bolster its capabilities in cybersecurity, AI, cloud networking, and observability. On March 18, 2024, Cisco completed its $28 billion acquisition of Splunk, marking the largest deal in the company's history, enhancing Cisco's observability and security offerings. Other significant acquisitions are Isovalent (2023), DeepFactor (2024), Robust Intelligence (2024), Deeper Insights AI Ltd. (2024), and SnapAttack (2025), each contributing to Cisco's expansion in AI security and cloud-native application protection.

Additionally, Cisco acquired Working Group Two (2023), Code BGP (2023), SamKnows (2023), Accedian (2023), Oort (2023), Armorblox (2023), Smartlook (2023), Lightspin (2023), and Valtix (2023). These acquisitions have strengthened Cisco's position in mobile services, network monitoring, identity threat detection, and cloud security, aligning with its strategy to provide comprehensive networking and security solutions.

Cisco Systems Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Cisco Systems applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Cisco Systems and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Cisco Infinite Video Platform, Cisco Spark, Cisco WebEx, Energy Management Suite, Metacloud, customers.

Cisco Systems Key Enterprise and Cloud Applications

Cisco Infinite Video Platform, Cisco Spark, Cisco WebEx, Energy Management Suite, Metacloud,

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Cisco Systems Direct vs Indirect sales

Cisco Systems Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Cisco Systems Customers

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With a formidable global presence, Cisco operates across 350 offices worldwide, establishing a vast network of clientele. Among its esteemed customers are industry leaders such as Aertssen Group, Broadcom Corporation, Honeywell International, Euroclear, UniCredit, Memorial Healthcare System, SICK AG, and numerous other prominent entities. This extensive reach underscores Cisco's commitment to serving diverse sectors and fostering lasting partnerships with a broad spectrum of organizations globally.

Cisco Systems Market Opportunities, M&A and Geo Expansions

In the past year, Cisco has significantly advanced its artificial intelligence (AI) initiatives. In June 2024, the company launched a $1 billion global AI investment fund, allocating nearly $200 million to startups like Cohere, Mistral AI, and Scale AI, aiming to develop secure and reliable AI solutions . Additionally, Cisco introduced AI-powered tools during WebexOne 2024, including the Webex AI Agent and enhancements to the Webex AI Assistant, designed to improve business communication and collaboration .

Cisco Systems Risks and Challenges

Over the past year, Cisco has encountered several significant risks impacting its operations and market position. In May 2025, the company faced an antitrust lawsuit from Summit 360, alleging monopolistic practices in the networking product market . Additionally, in October 2024, the hacker group IntelBroker claimed to have accessed and leaked 2.9 terabytes of Cisco's internal data, including source code and credentials . Earlier, in August 2024, a Texas federal jury ordered Cisco to pay $65.7 million to Paltalk for infringing on an audio conferencing patent .

Cisco Systems Ecosystem, Partners, Resellers and SI

Cisco's partner ecosystem is a global network of integrators, providers, developers, and advisors collaborating to deliver comprehensive technology solutions. In 2024, Cisco introduced the Cisco 360 Partner Program, aiming to simplify partner engagement and align incentives with customer outcomes, reflecting a shift towards outcome-based partnerships. This evolution emphasizes collaboration in areas like AI, security, and digital transformation, fostering innovation and customer success. The ecosystem's strength was showcased at the Cisco Partner Summit 2024, where partners like AWS, NTT DATA, and CDW were recognized for their contributions across various domains.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: