Cision Strengths, Domain Expertise, and Key Differentiators
Cision is a global provider of public relations and communications software, offering tools to manage, distribute, monitor, and analyze earned media. Its platform, CisionOne, integrates media database access, press release distribution, media monitoring, social listening, and analytics to support the full PR workflow.
With ownership of PR Newswire, Cision provides extensive global press release distribution. Its platform also includes media monitoring across traditional, digital, and social channels, along with analytics for measuring campaign performance.
Recent updates have introduced AI-powered features such as content recommendations and workflow automation, aimed at improving efficiency for communications professionals.
Cision Recent Developments
In May 2025, Cision unveiled a comprehensive AI suite within its global CisionOne platform. This enhancement introduces an AI Assistant and a suite of intelligent features designed to automate routine tasks, generate real-time insights, and streamline PR workflows. The AI capabilities aim to assist professionals in media monitoring, journalist outreach, and performance measurement, thereby enhancing efficiency and effectiveness in communication strategies.
In late 2024, Cision announced a strategic collaboration with Google Cloud to advance the capabilities of its AI-driven communication solutions. This partnership focuses on leveraging Google Cloud's generative AI technologies to enhance Cision's platforms, aiming to provide more sophisticated tools for PR and communication professionals.
Cision has been expanding its CisionOne platform, an all-in-one media monitoring and journalist outreach solution. After a successful introduction in the UK in July 2023, the platform was launched in the US in October 2023, with further plans to extend into additional global markets in 2024. CisionOne offers real-time insights, comprehensive media monitoring, and enhanced outreach capabilities, positioning itself as a central tool for PR professionals.
Cision Mergers and Acquisitions (M&A) Activities
In 2025, Cision sold its Help A Reporter Out (HARO) platform to Featured.com. This decision followed the rebranding of HARO to Connectively in 2024 and its subsequent discontinuation. The sale was part of Cision's strategy to streamline its portfolio and focus on core services.
In May 2023, Cision was acquired by private equity firm Platinum Equity for approximately $2.74 billion. This acquisition was intended to support Cision's growth strategy, including potential future M&A activities.
In November 2022, Cision acquired Factmata, an AI and SaaS-driven platform specializing in content moderation and management solutions. This acquisition aimed to bolster Cision's capabilities in media monitoring and analytics.
Cision Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Cision applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Cision and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified CisionOne, Cision Insights, PR Newswire, Brandwatch customers.
Cision Overview
300 S Riverside Plaza, Suite 300
Chicago, IL, 60606, United States
1 866-639-5087
https://www.cision.com/
Ownership: - Platinum Equity
Number of Employees: 4800
Functional Markets: Analytics and BI, Content Management, CRM, ERP Services and Operations,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Cision Key Enterprise and Cloud Applications
CisionOne, Cision Insights, PR Newswire, Brandwatch
Cision Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Cision Revenue Breakdown By Type, $M:
Cision Enterprise Applications Revenues By Functional Markets, $M:
Cision Enterprise Applications Revenues By Verticals, $M:
Cision Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Cision Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Cision Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Cision Customers
No. of Cision Customers: 75000
No. of Cision Enterprise Applications Customers: x
No. of Cision Cloud Customers: x
No. of Cision Cloud Subscribers: x
Cision serves a diverse global customer base, encompassing over 75,000 clients across various industries and regions. Its solutions are utilized by organizations ranging from small businesses to large enterprises, including marketing agencies, non-profits, and government entities. Clients span sectors such as retail, healthcare, finance, education, and technology. Notable users include companies like RSNA.org, DigitalJournal.com, ReliefWeb, and Husqvarna Group.
Cision's platform supports PR and marketing professionals in managing media outreach, monitoring coverage, and analyzing campaign performance. Its services are available in over 24 countries across the Americas, EMEA, and APAC regions.
Cision Market Opportunities, M&A and Geo Expansions
In January 2025, Cision appointed Guy Abramo as its new Chief Executive Officer. Abramo brings over 25 years of leadership experience, including roles at HireRight and Experian. His appointment follows the tenure of Cali Tran, who transitioned to the role of Chairman after serving as CEO for nearly two years. Abramo's expertise in scaling technology-driven businesses positions Cision to enhance its operational efficiency and drive innovation in its service offerings.
Cision has expanded its CisionOne platform internationally, including recent launches in the UK and US, with plans for further global rollout. By targeting underserved or emerging PR markets in APAC, LATAM, or Africa, Cision can tap into new customer bases and increase its global footprint.
Cision Risks and Challenges
Cision carries a significant debt load, with reports indicating approximately $2.5 billion in debt as of late 2024. This financial leverage may constrain the company's flexibility in investing in innovation, pursuing acquisitions, or navigating economic downturns. Servicing this debt requires consistent revenue streams, which could be affected by market fluctuations or operational challenges.
The PR and communications software industry is highly competitive, with numerous alternatives offering similar services. Competitors such as Meltwater, Prowly, and Prezly provide media monitoring, press release distribution, and analytics tools, often with more user-friendly interfaces or flexible pricing models. This competition may pressure Cision to innovate continuously and adapt its offerings to retain and grow its customer base.
Feedback from users suggests that Cision's platform can be complex and may present a steep learning curve, particularly for small to mid-sized businesses. The need to navigate multiple tools and interfaces could hinder user adoption and satisfaction, potentially leading clients to seek more intuitive solutions.
Cision Ecosystem, Partners, Resellers and SI
Cision has built a strong partner ecosystem that supports its media intelligence and communications services. Key technology partnerships include Google Cloud, which helps enhance Cision’s AI capabilities, and X (formerly Twitter), which integrates social media monitoring into Cision’s platform.
In terms of content and distribution, Cision partners with Dow Jones to provide premium financial news content and collaborates with Nativo to combine earned and paid media through native advertising placements. These partnerships extend Cision’s reach and content quality.
Cision also works with resellers like Carahsoft to serve government agencies and eReleases to offer press release distribution to smaller businesses, broadening its market coverage. Additionally, collaborations with companies like SoSha and Esri add social media sharing tools and geographic analysis capabilities, enriching Cision’s overall offerings.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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