Citrix Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Citrix Strengths, Domain Expertise, and Key Differentiators

Ditching its virtualization and thin client connectivity positioning, Citrix is all about digital workspace. As employees behave more like digital nomads, digital workspace has evolved to cover solutions that deliver unified cloud services to users anywhere for conducting critical business processes around the clock with uncompromising online protection, transformational network infrastructure and purpose-built work experience.

Citrix plays in all three areas including security, networking and digitized work experience – mostly through file sharing and content collaboration. Packaging all those services in an easy to use and administer format, Citrix aims to leapfrog competition with additional features in apps streaming, built-in analytics, and secure access to documents, rich media and other data assets deemed essential to keep every employee informed, connected and engaged irrespective of their physical location.

Citrix joins a growing list of vendors touting digital workspace offerings as the key to improve team collaboration and employee productivity, Citrix benefits from its legacy of supporting remote workers as well as its ability to tap into new opportunities like contact center as a service and software-defined wide-area networking, all of which are reshaping how big companies manage their digital and human assets, which are becoming more interchangeable as increased mobility is fundamentally reshaping businesses and work lives.

Citrix Recent Developments

In 2023, Citrix continues to lead the way in providing customers with unparalleled choice and flexibility in implementing Zero Trust Network Access (ZTNA) solutions for secure enterprise app access.

The company's Secure Private Access (SPA) solution stands out by offering both customer-managed and cloud-based ZTNA options, catering to diverse deployment preferences while ensuring compliance with regulatory standards.

This versatility is complemented by a unified user experience and consistent security across various application resources, including SaaS, web, client-server, and virtual apps and desktops.

The recent update of major enhancements to the Secure Private Access on-premises solution in the Citrix Virtual Apps and Desktop 2311 release further underscores Citrix's commitment to innovation, enabling organizations to deliver a seamless hybrid work experience while prioritizing security and compliance.

Citrix Mergers and Acquisitions (M&A) Activities

In July Citrix Systems provided an update on the pending acquisition by affiliates of Vista Equity Partners and Evergreen Coast Capital Corporation, marking a significant development in the company's journey.

The acquisition, which was approved by Citrix shareholders in April 2022, is progressing through the final stages of regulatory approvals. Upon completion of the transaction, shareholders will receive $104.00 per share in cash, and Citrix will transition from a publicly traded entity on the Nasdaq to a private company. The anticipated timeline for the transaction's closure is the third quarter of 2022, pending regulatory clearance.

One of the notable aspects of this acquisition is the strategic vision to combine Citrix with TIBCO Software, a portfolio company of Vista Equity Partners. This merger is expected to create synergies and unlock new opportunities in the software solutions landscape.

In March 2021, Citrix acquired Wrike, a provider of SaaS collaborative work management solutions, for approximately $2.25 billion in cash. Wrike provides software-as-a-service platform that enables teams to track the progress of projects they’re working on. The company also provides various productivity features, such as file sharing tools, to help workers perform the projects they’re tracking using its platform more efficiently.

Citrix Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Citrix applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Citrix and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Citrix Content Collaboration, customers.

Citrix Key Enterprise and Cloud Applications

Citrix Content Collaboration,

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Citrix Direct vs Indirect sales

Citrix Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Citrix Customers

No. of Citrix Customers: 400000

No. of Citrix Enterprise Applications Customers: x

No. of Citrix Cloud Customers: x

No. of Citrix Cloud Subscribers: 100 million

Citrix products are in use at more than 400,000 organizations and by over 100 million users globally. Among Citrix customers are: Jordan Kuwait Bank, Altamaha, Contegix, DBR360, Health Choice Network, IDC Frontier, Magic Cloud, Telus, University College London, WAGO, and others.

Citrix Market Opportunities, M&A and Geo Expansions

The acquisition of Wrike will create opportunities for Citrix’s salesforce to cross-sell Wrike’s platform to the business teams of firms whose IT departments use its desktop virtualization products. Likewise, Citrix can pitch its IT software to customers of Wrike’s project management platform. Wrike is used by Google LLC and tens of thousands of other companies. The most immediate impact will be the addition of Wrike’s more than $140 million in annual recurring revenue, which rose at a compound annual growth rate of about 30% over the last two years.

As the 5G rollout is kicking into high gears over the next few years, opportunities for next-generation digital workspace deployment will proliferate. Citrix is expected to contribute heavily to such new markets as contact centers as a service, blockchain as an identity, and industry-specific digital workspaces.

Citrix can also take comfort in the fact that the current setup for remote workers or distributed project teams is woefully inadequate as it is riddled with security loopholes and content access challenges that prevent seamless collaboration from happening.

That results in a hodgepodge of stopgap measures like popular messaging tools like Slack trying to dethrone email. Citrix’s laser focus on digital workspace should give it a leg up over others that position their offerings simply as an extension of their Cloud infrastructure or a reincarnation of their legacy networking or portal business.

Citrix Risks and Challenges

Citrix, a prominent player in the cloud computing arena and a subsidiary of Cloud Software Group, reduced its workforce, amounting to approximately 12 percent of its employees. The reduction in the workforce raises concerns about the potential impact on employee morale, organizational culture, and overall productivity.

The workforce deduction at Citrix may lead to increased workload and job insecurity among remaining employees. As the company strives to do more with fewer resources, existing staff members may be tasked with shouldering additional responsibilities, potentially leading to burnout, decreased job satisfaction, and attrition.

Citrix Ecosystem, Partners, Resellers and SI

To drive business continuity and growth, organizations will need to embrace more flexible work models that accommodate these new priorities. Citrix and Microsoft are joining forces to reimagine this new, flexible workplace. Employees need a consistent experience and seamless access to the applications and insights vital to doing their best work wherever work needs to get done. To address this challenge, the technology leaders announced they will partner to help organizations accelerate the move to the cloud and speed adoption of digital workspaces and virtual desktops.

The multi-year agreement builds upon and expands one of the industry’s longest strategic partnerships. Under the terms of the deal, Microsoft will select Citrix Workspace as a preferred digital workspace solution, and Citrix will select Microsoft Azure as a preferred cloud platform to move existing on-premises Citrix customers to Microsoft Azure and enable people to work anywhere across devices.

Citrix and Microsoft will provide joint tools and services to simplify and speed the transition of on-premises Citrix customers to Microsoft Azure. The companies will also devise a connected roadmap to enable a consistent and optimal flexible work experience that will include joint offerings comprised of Citrix Workspace, Citrix SD-WAN, Microsoft Azure and Microsoft 365 sold through their direct sales forces via the Azure Marketplace and a robust community of channel partners. Microsoft will lead sales with Citrix Cloud to move existing on-premises Citrix customers to Azure.

Citrix Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: