Citrix Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Citrix Strengths, Domain Expertise, and Key Differentiators

Citrix operates across three critical domains—security, networking, and digital work experience—primarily through advanced file sharing and content collaboration capabilities. By delivering these services in an integrated, user-friendly platform, Citrix seeks to outpace competitors through innovations in application streaming, embedded analytics, and secure access to essential documents, rich media, and data assets. This holistic approach ensures employees remain informed, connected, and engaged, regardless of their location.

Citrix is among a growing number of vendors positioning digital workspace solutions as essential for enhancing team collaboration and employee productivity. Leveraging its strong legacy in remote work enablement, Citrix is well-positioned to capitalize on emerging opportunities such as Contact Center as a Service (CCaaS) and Software-Defined Wide-Area Networking (SD-WAN). These innovations are redefining how enterprises manage both digital and human resources, as increased workforce mobility continues to transform business operations and work dynamics.

Citrix Recent Developments

In March 2024, Citrix introduced a suite of high-value solutions aimed at helping enterprises streamline their application delivery infrastructure via the new Citrix platform. These offerings integrate the advanced capabilities of both NetScaler and Citrix technologies, delivering improved performance and value. The platform is now available through two simplified subscription models: Citrix Universal Hybrid-Multi Cloud and Citrix Platform License.

In March 2024, Citrix introduced new incentive programs aimed at assisting customers and partners in transitioning non-Citrix workloads to the enhanced Citrix platform. These programs offer competitive discounts and expanded usage rights, providing compelling value for both new and existing clients. Strategically designed to streamline workload migration from vendors such as VMware and F5, the incentives support a smoother adoption of Citrix's optimized application delivery and infrastructure capabilities.

In 2023, Citrix reaffirmed its leadership in delivering flexible and robust Zero Trust Network Access (ZTNA) solutions, empowering enterprises with secure, adaptive access to applications across diverse environments.

Citrix Mergers and Acquisitions (M&A) Activities

In January 2025, Citrix announced the strategic acquisition of Unicon, a Citrix Ready partner known for its secure endpoint operating system, eLux, and enterprise management platform, Scout. This acquisition strengthens Citrix’s endpoint security and management capabilities by enabling a secure, resilient, and cost-effective client OS solution. With eLux and Scout, Citrix can offer customers a streamlined, end-to-end experience for accessing corporate applications and desktops, while also helping enterprises extend the lifecycle of existing devices, particularly ahead of Windows 10’s end-of-support.

In December 2024, Citrix announced the acquisitions of deviceTRUST and strong.network to enhance security for hybrid work environments. These strategic additions strengthen the Citrix platform's zero-trust capabilities, enabling secure, isolated access to mission-critical applications and cloud development environments across both on-premises and cloud deployments, while minimizing data loss risks.

In July 2022, Citrix Systems announced a significant milestone in its acquisition by affiliates of Vista Equity Partners and Evergreen Coast Capital Corporation. A key component of the transaction is the strategic plan to merge Citrix with TIBCO Software, a Vista portfolio company, aimed at creating synergies and expanding capabilities across the enterprise software landscape.

In March 2021, Citrix acquired Wrike, a leading SaaS provider of collaborative work management solutions, for approximately $2.25 billion in cash. This strategic acquisition positions Citrix to deliver a comprehensive, cloud-based work platform that enables secure, seamless collaboration and execution of all work types—across any device, location, or channel—enhancing workforce productivity and flexibility in hybrid environments.

Citrix Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Citrix applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Citrix and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Citrix platform, Citrix Content Collaboration, Citrix DaaS, Citrix Workspace, customers.

Citrix Key Enterprise and Cloud Applications

Citrix platform, Citrix Content Collaboration, Citrix DaaS, Citrix Workspace,

Citrix Revenues, $M:

Citrix Revenue Breakdown By Type, $M:

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Citrix Direct vs Indirect sales

Citrix Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Citrix Customers

No. of Citrix Customers: 400000

No. of Citrix Enterprise Applications Customers: x

No. of Citrix Cloud Customers: x

No. of Citrix Cloud Subscribers: 100 million

Citrix, a business unit of Cloud Software Group, delivers a secure application and desktop delivery platform that empowers organizations across key industries—including healthcare, financial services, manufacturing, education, government, and retail—to enable flexible, secure work environments. With Citrix, employees gain the freedom to work from anywhere on their preferred devices, while IT teams maintain robust control over data security and compliance. Backed by over 30 years of innovation and trusted by more than 4,300 healthcare organizations globally, Citrix continues to help customers adapt to evolving challenges with confidence and agility.

Citrix solutions are deployed by over 400,000 organizations worldwide, serving more than 100 million users. Its diverse customer base includes leading institutions such as Jordan Kuwait Bank, Altamaha, Contegix, DBR360, Health Choice Network, IDC Frontier, Magic Cloud, TELUS, University College London, WAGO, among others, reflecting the platform’s global reach and versatility across industries.

Citrix Market Opportunities, M&A and Geo Expansions

The acquisition of Wrike presents significant cross-selling opportunities for Citrix, allowing its salesforce to offer Wrike’s project management platform to business teams within organizations that already utilize Citrix’s desktop virtualization solutions. Conversely, Citrix can introduce its IT software to Wrike’s extensive customer base, including high-profile clients like Google. The acquisition also adds over $140 million in annual recurring revenue from Wrike, which has experienced a compound annual growth rate of approximately 30% over the past two years.

Citrix can also capitalize on the fact that current solutions for remote workers and distributed project teams are often insufficient, with security vulnerabilities and access limitations that hinder seamless collaboration.

Citrix Risks and Challenges

Citrix, now part of Cloud Sofware Group, continues to operate as an extension of the Microsoft Windows platform. The April 2024 pact that calls for CSG paying $1.7 billion to Microsoft to shore up its Gen AI capabilities underscores the forced alignment of Citrix's product strategy with that of Copilot from Microsoft. That may be a biter pill to swallow for certain joint customers of Microsoft and Citrix that do not necessarily want to pay more for Microsoft AI addons without seeing tangible value. Similarly, riding on the back of a giant may be good on the way up, but could result in a hard tumble when going down together.

Citrix Ecosystem, Partners, Resellers and SI

In April 2024, Cloud Software Group and Microsoft deepened their longstanding alliance through an eight-year strategic partnership to advance cloud and AI innovation. As part of the agreement, Cloud Software Group will invest $1.65 billion in Microsoft Cloud and generative AI. Citrix, a Cloud Software Group business unit, becomes Microsoft’s preferred Global Azure Partner for Enterprise Desktop as a Service. The collaboration will drive joint go-to-market initiatives, integrate product roadmaps, and expand access to Citrix solutions via Azure Marketplace, helping customers accelerate cloud adoption with tailored guidance and modern procurement options.

In August 2024, Citrix and global technology provider Arrow Electronics announced a strategic distribution agreement. Effective October 1, 2024, Arrow will oversee sales, marketing, and technical support for all Citrix service provider channel partners consuming fewer than 2,000 licenses across North America and Europe. Building on a longstanding partnership, this new model enhances flexibility and support for service providers, delivering improved enablement and streamlined license management under Arrow’s stewardship. Citrix and Microsoft have expanded their long-standing strategic partnership to support the evolving needs of a flexible, hybrid workforce. Recognizing the demand for consistent user experiences and seamless access to critical applications across environments, the companies announced a multi-year agreement to accelerate cloud migration and digital workspace adoption. As part of the collaboration, Microsoft has designated Citrix Workspace as a preferred digital workspace solution, while Citrix has selected Microsoft Azure as its preferred cloud platform to support the transition of on-premises Citrix customers to Azure and enable secure, device-agnostic remote work.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: