Cleverbridge Strengths, Domain Expertise, and Key Differentiators
Cleverbridge provides e-commerce and subscription management solutions tailored for monetizing digital goods, online services, and Software as a Service (SaaS). Its cloud-based e-commerce platform streamlines recurring billing processes enhances the overall customer experience, and provides robust global compliance and payment functionalities. Through the utilization of Cleverbridge's expertise, technology, and services, both B2C and B2B clients can successfully acquire new customers, enhance retention strategies, and achieve substantial revenue growth in diverse international markets.
Cleverbridge Recent Developments
Cleverbridge Introduced CleverAutomations to Elevate Customer Engagement and Drive Revenue Growth. Prominent features encompass one-click localization in 30 languages, mitigating conventional marketing automation challenges by obviating the necessity for distinct templates in each language. CleverAutomations further supports A/B testing, fostering ongoing enhancement of messaging performance. Comprehensive analytics gauge engagement at every stage of the customer lifecycle, empowering automated interventions predicated on individual customer health scores.
Cleverbridge Mergers and Acquisitions (M&A) Activities
Funds managed by Munich-based EMH Partners agreed to acquire a 65% stake in cleverbridge AG. An accord between EMH and cleverbridge outlines the acquisition of the majority shareholding by EMH in collaboration with the management team and founders of cleverbridge AG.
Cleverbridge Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Cleverbridge applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Cleverbridge and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Cleverbridge customers.
Cleverbridge Overview
Tunisstrasse 19-23
Cologne, x, 50667, Germany
49 221-222 45-0
Ownership: - x
Number of Employees: 300
Functional Markets: CRM, eCommerce, ERP Financial,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Professional Services, Retail,
Cleverbridge Key Enterprise and Cloud Applications
Cleverbridge
Cleverbridge Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Cleverbridge Revenue Breakdown By Type, $M:
Cleverbridge Enterprise Applications Revenues By Functional Markets, $M:
Cleverbridge Enterprise Applications Revenues By Verticals, $M:
Cleverbridge Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Cleverbridge Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Cleverbridge Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Cleverbridge Customers
No. of Cleverbridge Customers: x
No. of Cleverbridge Enterprise Applications Customers: x
No. of Cleverbridge Cloud Customers: x
No. of Cleverbridge Cloud Subscribers: x
Cleverbridge delivers a tailored, multi-channel e-business solution to over 300 international corporations, including Acronis, Avira, Dell, Malwarebytes, Systweak, Lamantine, NovaStor, SPAMfighter, TopTenReviews, and Parallels. This comprehensive support extends to their traditional, Software as a Service (SaaS), and subscription-based e-commerce requirements.
Cleverbridge Market Opportunities, M&A and Geo Expansions
Cleverbridge, welcomed two new members to its executive team: Chief Customer Officer Happy Luther and Chief Technology Officer Radu Immenroth. Happy and Radu join the cleverbridge executive team alongside Craig, Chief Financial Officer Dr. Michael Spaeth and Senior Vice President of Marketing Dr. Thomas Rosendahl. Former CTO and Co-Founder Martin Trzaskalik has stepped down from the executive team but is staying on as a senior advisor.
Cleverbridge opened a new office in Taipei, Taiwan. Along with Cleverbridge's Tokyo office, the Taipei office enables the company to better support its growing Asia-Pacific client base and help global clients successfully sell online in the complex, fast-growing region.
Cleverbridge Risks and Challenges
In April 2025, Cleverbridge faces transitional risk as it enters a pivotal phase marked by a leadership change, with Richard Stevenson set to replace Wendi Sturgis as CEO and appointment of Markus Scheuermann as CFO. While Stevenson brings extensive experience in global SaaS and financial services, any executive turnover—especially following a growth-focused tenure—introduces potential strategic shifts, cultural adjustments, and operational realignment. Additionally, sustaining Cleverbridge’s momentum during this transition will be critical, particularly as the company navigates evolving client expectations and competitive pressures within the global eCommerce and merchant of record landscape.
Cleverbridge Ecosystem, Partners, Resellers and SI
In 2024, Cleverbridge is strengthening its ecosystem through the launch of CleverPartners, a robust partner management solution powered by PartnerStack. Designed specifically for SaaS and technology companies, CleverPartners automates and streamlines the complexities of partner program scaling—such as partner recruitment, conversion tracking, reward payouts, and marketplace distribution. With access to over 80,000 B2B affiliates, resellers, and referral partners across 50+ countries, the platform positions Cleverbridge clients to unlock global revenue opportunities.
Cleverbridge forged a strategic alliance with ExactTarget, a cross-channel digital marketing provider. The harmonious integration of the ExactTarget Email Marketing Solution with the Cleverbridge e-commerce platform empowers clients to enhance their proficiency in crafting, deploying, and monitoring promotional and transactional emails. This integration is founded on the utilization of customer data, enabling a more targeted and effective communication strategy.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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