Commercetools Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Commercetools Strengths, Domain Expertise, and Key Differentiators

Commercetools is a Munich‑founded (2006), cloud‑native, API‑first headless commerce platform powered by microservices that enables enterprises to build flexible, composable digital commerce experiences. Its robust suite includes modular components for product catalog, cart & checkout, pricing, promotions, order and inventory management, customer profiles, with multi-channel support across B2C, B2B, in‑store, and omnichannel environments. Designed for high scalability, reliability, and security, it offers 99.99 % uptime SLAs, multi‑cloud resilience, and compliance with industry standards.

In June 2024, commercetools launched commercetools for Healthcare, a first-of-its-kind, HIPAA-compliant and HDS-certified composable commerce platform designed to securely process Protected Health Information (PHI) under a BAA framework. Built on commercetools’ market-leading infrastructure, the solution enables healthcare and life sciences organizations to meet stringent regulatory requirements in the U.S. and France—through comprehensive security controls such as third-party audits, SOC 2 Type 2, ISO 27001, HITRUST, NIST, and mandatory staff training—while delivering scalable, modern commerce experiences via seamless system integrations and automation. By combining robust data protection with flexible, composable architecture, commercetools for Healthcare empowers enterprises to innovate, drive revenue, and enhance operational efficiency across global markets.

Commercetools Recent Developments

In May 2025, commercetools unveiled two cutting‑edge innovations—Commerce MCP and AI Hub—to enable enterprise-grade, agent‑ready commerce. The launch empowers organizations to seamlessly integrate AI into their existing infrastructure and realize the long-awaited vision of future‑ready commerce.

Commerce MCP transforms enterprise commerce environments into intelligent, agent‑accessible ecosystems by exposing backend services—such as product catalogs, carts, pricing, promotions, and order management—in a secure, standardized format that supports AI-driven workflows. AI Hub provides plug‑and‑play connectivity to leading AI models, enabling intelligent automation across systems, APIs, and processes without requiring significant re‑architecting. Together, these platforms accelerate the transition from AI experimentation to execution, enabling real‑time applications such as personalized recommendations, guided shopping, streamlined checkout orchestration, and AI‑enhanced support—delivered securely and at scale.

Commercetools Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Commercetools applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Commercetools and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified commercetools platform customers.

Commercetools Key Enterprise and Cloud Applications

commercetools platform

Commercetools Revenues, $M:

Commercetools Revenue Breakdown By Type, $M:

Commercetools Enterprise Applications Revenues By Functional Markets, $M:

Commercetools Enterprise Applications Revenues By Verticals, $M:

Commercetools Revenues By Region, $M

Commercetools Direct vs Indirect sales

Commercetools Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Commercetools Customers

No. of Commercetools Customers: 450

No. of Commercetools Enterprise Applications Customers: 450

No. of Commercetools Cloud Customers: 450

No. of Commercetools Cloud Subscribers: x

Commercetools has over 450 customers. Notable clients include global leaders such as Audi, Bang & Olufsen, BMW, Ulta Beauty, Danone, Tamron, Qantas Airways, AT&T, and Woolworths Supermarkets. The platform powers both mid-size and large companies—ranging from Wild Fork Foods and Orbia Wavin to Tekton and Cargo Crew—enabling personalized B2C storefronts, complex B2B ordering systems, and large-scale omnichannel deployments.

These clients span industries like automotive, electronics, fashion, food & beverage, media, telecommunications, and retail, leveraging commercetools for dynamic pricing models, multi-store catalogs, variable-weight items, and global storefront rollouts—often achieving rapid deployment timelines of under six months.

Recent customer wins include Ticketmaster, Bausch + Lomb, and PetSmart Inc.; also tapped into the healthcare vertical, signing some of the top healthcare and medical institutions including The National Health Service (NHS) in England.

Commercetools Market Opportunities, M&A and Geo Expansions

In January 2025, commercetools launched commercetools InStore, an innovative application that extends its Composable Commerce platform into physical retail environments. The solution unifies in-store and digital operations—eliminating traditional channel silos—to enable enterprise retailers to deliver seamless, consistent shopping experiences across online, offline, and hybrid channels, all powered by a single, flexible backend system.

Commercetools Risks and Challenges

Composed of modular, API-first microservices, commercetools requires strong engineering expertise. Many organizations report extended implementation timelines, increased technical debt, and internal complexity—especially when building custom integrations and maintaining middleware over time.

Commercetools Ecosystem, Partners, Resellers and SI

In September 2024, commercetools announced that its composable commerce products for both B2C and B2B are available through AWS Marketplace, streamlining procurement and deployment for AWS-based enterprises. This native listing allows organizations to easily discover, purchase, and launch commercetools directly within their AWS environments, benefiting from simplified consolidated billing, enhanced security via AWS’s rigorous compliance review process, and seamless integration with AWS infrastructure—ultimately enabling faster decision-making, expanded global reach, and the delivery of consistent, scalable customer experiences.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: