Conga Strengths, Domain Expertise, and Key Differentiators
Conga's strengths lie in its domain expertise, evident since its inception in 2006. The Conga Suite, including Conga Composer, Conga Collaborate, Conga Contracts, Conga Grid, Conga Sign, Conga Orchestrate, and Conga AI, positions the company as a leader in simplifying and automating data, document, contract, signing, and reporting processes. Its commitment to transforming operations through the Conga Revenue Lifecycle Cloud solidifies its strengths in the competitive landscape.
Conga Recent Developments
Between 2022 and 2024, Conga made significant advancements in its Revenue Lifecycle Management (RLM) solutions. In May 2022, it introduced AI-powered enhancements to increase revenue lifecycle certainty and improve customer experiences. In April 2023, Conga launched the Conga Revenue Lifecycle Cloud, a groundbreaking open cloud platform designed to streamline complex revenue processes. By October 2023, Conga Sign and Conga Composer became the first products to launch on this platform, further enhancing document generation and e-signature capabilities. In October 2024, Conga introduced the Conga Advantage Platform—the world’s first fully open and integrated RLM platform—enabling end-to-end automation and optimization of quoting, contracting, billing, and renewals within a unified architecture.
Conga Mergers and Acquisitions (M&A) Activities
Conga's growth has been fueled by a series of strategic mergers and acquisitions over the years. In 2018, Thoma Bravo acquired a majority stake in Apttus, providing the foundation for accelerated growth. This led to the transformative merger of Apttus and Conga in May 2020, creating a major player in the Salesforce ecosystem with over 10,000 enterprise and mid-market customers and $400 million in annual revenue. In August 2021, Conga expanded its AI and machine learning capabilities with the acquisition of Contract Wrangler, underscoring its commitment to intelligent, end-to-end contract management.
Conga Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Conga applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Conga and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Conga Composer, Conga Grid, Conga Sign, Apttus Intelligent Middle Office Platform customers.
Conga Overview
13699 Via Varra
Broomfield, CO, 80020, United States
1 303-465-1616
https://www.conga.com/
Ownership: - Thoma Bravo
Number of Employees: 1800
Functional Markets: Content Management, eCommerce, ERP Financial, SPM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Conga Key Enterprise and Cloud Applications
Conga Composer, Conga Grid, Conga Sign, Apttus Intelligent Middle Office Platform
Conga Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Conga Revenue Breakdown By Type, $M:
Conga Enterprise Applications Revenues By Functional Markets, $M:
Conga Enterprise Applications Revenues By Verticals, $M:
Conga Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Conga Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Conga Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Conga Customers
No. of Conga Customers: 11000
No. of Conga Enterprise Applications Customers: 11000
No. of Conga Cloud Customers: x
No. of Conga Cloud Subscribers: 6.4 million
Conga's global outreach supports 11,000+ customers across 85 countries. Diverse clientele, including InZone Industries Ltd., Allianz Care, Brightpearl, Autism CRC, and the State of Utah, showcases its broad industry acceptance. Apttus, now part of Conga, caters to more than 630 corporate customers, including Neopost USA, GlobalFoundries, PayPal, Citrix, and FIS.
Conga Market Opportunities, M&A and Geo Expansions
The introduction of the Conga Revenue Lifecycle Cloud opens new horizons for market opportunities. The platform's capabilities align with the growing demand for intelligent, cloud-based solutions in revenue management. Opportunities lie in horizontal and vertical expansions, exploring new regions, and embracing emerging technologies like Cloud, IoT, AI, and ML to enhance Conga's offerings.
Conga Risks and Challenges
Despite its success, Conga faces potential stagnation in product innovation and development, with a focus shifting towards acquisitions. Risks include dependency on customer acquisition and renewals, requiring a proactive strategy to sustain growth. Changes in leadership and evolving market dynamics pose additional challenges.
Conga Ecosystem, Partners, Resellers and SI
In April 2025, Conga announced a multi-year strategic collaboration agreement (SCA) with Amazon Web Services (AWS). This partnership enhances Conga’s ability to develop its products on AWS, enabling customers to leverage advanced cloud technologies to modernize workflows, automate key business processes, and minimize manual tasks. The collaboration aims to boost productivity, accelerate time-to-value, and support smarter, data-driven decision-making.
Conga has strategically built a robust ecosystem through partnerships and collaborations. The acquisition of Contract Wrangler and Zilliant, coupled with partnerships like HighPoint and a joint venture with Zilliant, strengthens its position. System integrators like Deloitte, PWC, Accenture, and technology partners such as Adobe, Docusign, and Salesforce contribute to Conga's thriving ecosystem.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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