Copper CRM Strengths, Domain Expertise, and Key Differentiators
Copper is a client and project management platform built for professional services. From managing leads, to closing deals, to delivering projects, it brings the entire customer journey into a single tool. Copper is the only CRM that's a 'Recommended for Google Workspace' app, and serves 30,000 customers across 100 countries.
Copper CRM Recent Developments
In 2024, Copper CRM introduced new email automation features, offering prebuilt templates for both single and multi-step email campaigns aimed at improving lead engagement. Email automations can be triggered based on contact lists, company lists, or as opportunities and projects move through pipeline stages. Copper also updated its Activity Feed, streamlining it into a centralized interface for tracking customer interactions, with enhancements to usability and performance. Copper also upgraded its mobile app in 2024, adding business card scanning and voice-to-text logging to support more efficient relationship management while on the move.
Copper CRM Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Copper CRM applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Copper CRM and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Copper CRM customers.
Copper CRM Overview
301 Howard St. #600
San Francisco, CA, 94105, United States
1 415-989-1477
Ownership: - x
Number of Employees: 240
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Copper CRM Key Enterprise and Cloud Applications
Copper CRM
Copper CRM Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Copper CRM Revenue Breakdown By Type, $M:
Copper CRM Enterprise Applications Revenues By Functional Markets, $M:
Copper CRM Enterprise Applications Revenues By Verticals, $M:
Copper CRM Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Copper CRM Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Copper CRM Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Copper CRM Customers
No. of Copper CRM Customers: 30000
No. of Copper CRM Enterprise Applications Customers: 30000
No. of Copper CRM Cloud Customers: 30000
No. of Copper CRM Cloud Subscribers: x
Copper CRM is dedicated to supporting professional services businesses, with core features for relationship, project, opportunity, and pipeline management. Seamlessly integrated with Google Workspace, Copper currently serves over 30,000 paid businesses across more than 100 countries, offering a versatile CRM solution for companies worldwide.
Copper CRM Market Opportunities, M&A and Geo Expansions
Copper CRM is focused on enhancing its platform for professional services businesses such as agencies and consultancies. The company introduced over 35 new features, such as lead capture forms, AI-powered email templates, and improved activity feeds to enhance customer engagement and sales processes. Additionally, Copper is developing tools to support the entire client journey, from initial interest to long-term loyalty, including project management, feedback collection, and team collaboration features.
Copper CRM Risks and Challenges
Copper's reliance on Google Workspace is another limitation. While this integration benefits businesses already using Google's suite, it creates challenges for organizations that rely on other email services, such as Microsoft Outlook or Office 365, as Copper's functionality is more limited outside the Google ecosystem.
Copper's workflow automation is rule-based rather than visual, which can be less intuitive for users accustomed to drag-and-drop interfaces. This setup may require more time to configure and might be less flexible for complex automation needs.
Copper's customization options are also more limited compared to some competitors. While it provides a range of pre-built features, businesses with unique requirements may find the platform's customization capabilities insufficient.
Copper CRM Ecosystem, Partners, Resellers and SI
Copper CRM has developed a robust partner ecosystem to expand its reach. The Copper Partner Program offers various tiers, including referral partners earning a one-time 10% commission, ISV partners with 15% ongoing commissions, and reseller partners earning margins between 10% and 25%. Strategic certified resellers can earn up to 30%. Copper also engages Google Workspace resellers and independent software vendors, especially in North America. Additionally, the company offers an integrations marketplace with tools like Mailchimp, Slack, and QuickBooks, helping businesses streamline workflows and enhance platform functionality.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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