Cox Automotive Strengths, Domain Expertise, and Key Differentiators
Cox Automotive is spearheading a transformative shift in the global automotive landscape by revolutionizing the processes of purchasing, selling, and owning cars. The company offers comprehensive digital marketing, financial, retail, and wholesale solutions tailored for consumers, dealers, manufacturers, and the wider automotive ecosystem on a global scale. Rooted in a commitment to open choice and the cultivation of robust partnerships, the Cox Automotive family encompasses renowned entities such as Autotrader, Dealer.com, Dealertrack, Kelley Blue Book, Manheim, NextGear Capital, vAuto, Xtime, and various other brands. Operating on a global scale, the company boasts a workforce of over 25,000 professionals across 200-plus locations. Cox Automotive serves as a crucial partner to more than 45,000 auto dealers and collaborates with major automobile manufacturers, concurrently engaging U.S. consumer car buyers through the industry's most recognized media brands.
Cox Automotive Recent Developments
In September 2024, Cox Automotive introduced Retail360, a suite of tools designed to provide an omnichannel experience in automotive retail. This platform integrates services from Autotrader, Kelley Blue Book, Dealer.com, vAuto, VinSolutions, Dealertrack, and Xtime, aiming to unify the car-buying and ownership journey across online and in-store channels. Retail360 seeks to modernize various aspects of dealership operations, including marketing, sales, back office, and service lanes, by leveraging proprietary first-party data to ensure consistency throughout the customer experience.
In early 2022, Cox Automotive launched two major initiatives to enhance dealership operations. In February, the company introduced DRiVEQ, a data intelligence engine that integrates first-party data from its various automotive brands with artificial intelligence to deliver business insights. This platform supported the rollout of 37 new products, 55 integrations, and approximately 10,000 product enhancements throughout the year.
Concurrently, Cox Automotive unveiled vAuto ProfitTime GPS, featuring the Global Acquisition system—the industry's first multichannel inventory sourcing solution. This tool enables dealers to develop investment value-based acquisition strategies across various channels, including auctions, trade-ins, and service lanes, by providing data-driven recommendations on acquisition and retail pricing.
Cox Automotive Mergers and Acquisitions (M&A) Activities
Over the past three years, Cox Automotive has expanded its fleet services and digital capabilities through several key acquisitions. In 2023, the company acquired FleetNet America, a leader in fleet maintenance and repair management, to transform fleet operations with connected services. Additionally, Cox Automotive acquired Corcoran’s Mobile Services, enhancing its nationwide fleet maintenance coverage. In 2022, Cox Automotive expanded its footprint in the commercial vehicle sector by acquiring Trudell Holdings, a provider of trailer service and repairs, heavy-duty truck and trailer parts sales, mobile on-site maintenance, and shop semi-trailer repairs. That same year, Cox Automotive quietly acquired Tred, a peer-to-peer used-vehicle marketplace and licensed dealership, to strengthen its capabilities in the online used-vehicle market.
In 2021, Cox Automotive acquired Fyusion, a computer vision company specializing in immersive vehicle imaging solutions, to bolster its imaging capabilities and enhance its digital wholesale platforms. Also in 2021, Cox Automotive acquired Dickinson Fleet Services, a leading mobile maintenance provider for medium and heavy-duty trucks and trailers in North America, to expand its mobile maintenance services across the continent.
In addition to acquisitions, Cox Automotive has made strategic divestitures to streamline its operations. In 2023, the company sold Manheim Canada to Openlane for $95 million, marking its largest disclosed sale to date. In 2024, Cox Automotive sold its Dealertrack registration and titling businesses, including RTS, RegUSA, Accelerated Title, and CMS, to Vitu, a Vehicle-to-Government (V2Gov) technology company.
Cox Automotive Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Cox Automotive applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Cox Automotive and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Autotrader, Dealer.com, Dealertrack, Kelley Blue Book, Manheim, NextGear Capital, vAuto, Xtime customers.
Cox Automotive Overview
6205 Peachtree Dunwoody Rd.
Atlanta, GA, 30328, United States
1 855-449-0010
Ownership: - Cox Enterprises
Number of Employees: 25000
Functional Markets: Analytics and BI, Collaboration, Content Management, CRM, eCommerce, EPM, ERP Financial, ERP Services and Operations, HCM, SPM, SCM,
Key Verticals: Automotive,
Cox Automotive Key Enterprise and Cloud Applications
Autotrader, Dealer.com, Dealertrack, Kelley Blue Book, Manheim, NextGear Capital, vAuto, Xtime
Cox Automotive Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Cox Automotive Revenue Breakdown By Type, $M:
Cox Automotive Enterprise Applications Revenues By Functional Markets, $M:
Cox Automotive Enterprise Applications Revenues By Verticals, $M:
Cox Automotive Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Cox Automotive Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Cox Automotive Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Cox Automotive Customers
No. of Cox Automotive Customers: 45000
No. of Cox Automotive Enterprise Applications Customers: x
No. of Cox Automotive Cloud Customers: x
No. of Cox Automotive Cloud Subscribers: x
Cox Automotive, with a vast network of over 45,000 auto dealer clients spanning five continents, plays a pivotal role in seamlessly connecting consumers, manufacturers, dealers, and lenders throughout every phase of the automotive journey. Cox Automotive serves a diverse clientele across the automotive industry, including notable customers such as Hendrick Automotive Group, Lithia Motors, and Toyota Tsusho South Pacific Holdings. These organizations utilize Cox Automotive's Dealer.com platform for web content management. Additionally, Cox Automotive collaborates with major manufacturers like Ford, General Motors, and Stellantis through its EV Battery Solutions division, providing end-to-end battery lifecycle services. The company also partners with dealerships like Motorcars Honda and dealerships within the Grubbs Family of Dealerships, recognizing their leadership in sustainability.
Cox Automotive Market Opportunities, M&A and Geo Expansions
Cox Automotive has a strategic opportunity to expand its market share by capitalizing on the recent disruptions faced by CDK Global due to a significant ransomware attack in June 2024. This cyberattack, attributed to the BlackSuit group, affected over 15,000 North American dealerships, leading to widespread operational halts and financial losses estimated at over $600 million . In response, Cox Automotive can position its comprehensive suite of services, including Dealertrack, vAuto, and VinSolutions, as reliable and secure alternatives. By emphasizing enhanced cybersecurity measures and seamless integration, Cox Automotive can attract dealerships seeking stable and innovative solutions, thereby strengthening its position in the automotive technology sector.
Cox Automotive Risks and Challenges
Cox Automotive faces several risks that could impact its operations and growth. Cybersecurity threats are a significant concern, as the increasing digitization of automotive services exposes the company to potential data breaches and system vulnerabilities. Additionally, the automotive industry is experiencing supply chain disruptions and rising operational costs due to factors like tariffs and economic uncertainties, which could affect Cox Automotive's service delivery and profitability. Furthermore, challenges in data management, such as delays in real-time data and conflicting information across platforms, may hinder the company's ability to provide accurate insights to its clients. Addressing these risks is crucial for Cox Automotive to maintain its market position and continue delivering value to its stakeholders.
Cox Automotive Ecosystem, Partners, Resellers and SI
Cox Automotive has established a comprehensive partner ecosystem that integrates its suite of solutions with various third-party platforms to streamline automotive retail operations. Through its Deal API, the company enables seamless data exchange across OEMs, lenders, and independent software partners, facilitating consistent deal information throughout online and in-store channels. Strategic collaborations with firms like ActivEngage enhance customer engagement across digital retailing platforms, while partnerships with Canopy Connect incorporate insurance verification into the online car-buying process. Additionally, integrations with companies such as Konect.ai allow for AI-driven lead management within the VinSolutions CRM.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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