Crownpeak Strengths, Domain Expertise, and Key Differentiators
Crownpeak delivers a robust suite of tools, ensuring rapid deployment for web content management, optimization, governance, and privacy UX. With built-in personalization, testing, and monitoring tools, Crownpeak enables brands to quickly create digital experiences that build trust and enhance customer lifetime value. The platform includes the world's only API-based consent-as-a-service system for optimizing progressive consent across all devices and channels.
In November 2019, Crownpeak partnered with WireWheel to offer a comprehensive suite of tools for California Consumer Privacy Act (CCPA) compliance. This collaboration integrated WireWheel's expertise in Subject Rights Request (SRR) management with Crownpeak's leading consent solutions, enhancing the Universal Consent Platform (UCP).""""In November 2019, Crownpeak partnered with WireWheel to offer a comprehensive suite of tools for California Consumer Privacy Act (CCPA) compliance. This collaboration integrated WireWheel's expertise in Subject Rights Request (SRR) management with Crownpeak's leading consent solutions, enhancing the Universal Consent Platform (UCP).
Partnering with BEACON, Crownpeak aims to enhance the consumer experience of consent-giving in its Digital Experience Management and Universal Consent Platforms. BEACON will also extend business practices into various agreements and become the premier production partner, creating customized systems that go beyond compliance to redefine global consent-giving standards. Partnering with BEACON, Crownpeak aims to enhance the consumer experience of consent-giving in its Digital Experience Management and Universal Consent Platforms. BEACON will also extend business practices into various agreements and become the premier production partner, creating customized systems that go beyond compliance to redefine global consent-giving standards.
Crownpeak Recent Developments
In January 2023 CI&T and Crownpeak launched Retail Experience Management Accelerators with the Retail Experience Platform, enhancing retail and e-commerce experiences with scalability and cost efficiency. Addressing challenges like pandemic restrictions, the partnership facilitates retail modernization.
In September 2021, Crownpeak introduced the Crownpeak Experience Optimization Engine in collaboration with Dynamic Yield. This solution enables businesses to create and deliver personalized digital experiences at scale, enhancing revenue, loyalty, and engagement. In September, Crownpeak introduced the Crownpeak Experience Optimization Engine in collaboration with Dynamic Yield. This solution enables businesses to create and deliver personalized digital experiences at scale, enhancing revenue, loyalty, and engagement.
Crownpeak introduces a new extension, integrating Adobe's Cloud Platform tag-management capabilities. This enhancement empowers marketers to seamlessly navigate compliance with international privacy regulations while ensuring the delivery of high-quality user experiences within the Adobe Cloud environment.
Crownpeak Mergers and Acquisitions (M&A) Activities
In October 2022 Crownpeak acquired ilumino to strengthen its global accessibility capabilities, catering to diverse sectors. This strategic move combines Ilumino's expertise with Crownpeak's technology for inclusive digital experiences. The integration enhances capabilities for customers and partners within Crownpeak's Digital Experience Platform, ensuring ethical compliance and delivering substantial business benefits.
In October 2022 Crownpeak acquired Attraqt, enhancing its digital experience offerings and expanding its global presence. This follows Crownpeak's acquisition of Ilumino in October 2022. The collaboration aims to provide seamless content-driven commerce experiences across digital channels, leveraging Attraqt's recognized expertise mentioned in the Gartner 2022 Magic Quadrant for Personalization Engines.
In March 2021, Crownpeak finalized a definitive agreement with German IT service provider Adesso SE to acquire Adesso subsidiary e-Spirit. Based in Germany, e-Spirit empowers businesses to efficiently deliver personalized, content-rich experiences across online channels.
In 2017, Crownpeak acquired Evidon, a provider of compliance and monitoring solutions for digital experiences. Evidon's solutions enhance Crownpeak's platform by monitoring the complex digital marketing ecosystem, ensuring control and transparency throughout the digital supply chain. This acquisition expands Crownpeak’s Digital Quality Management offering with new monitoring and consent solutions essential for compliance with global privacy laws. The year before, Crownpeak merged with UK-based ActiveStandards to provide clients with the only cloud-first DXM platform featuring built-in DQM, transforming the way brands engage with their customers.""""In 2017, Crownpeak acquired Evidon, a provider of compliance and monitoring solutions for digital experiences. Evidon's solutions enhance Crownpeak's platform by monitoring the complex digital marketing ecosystem, ensuring control and transparency throughout the digital supply chain. This acquisition expands Crownpeak’s Digital Quality Management offering with new monitoring and consent solutions essential for compliance with global privacy laws. The year before, Crownpeak merged with UK-based ActiveStandards to provide clients with the only cloud-first DXM platform featuring built-in DQM, transforming the way brands engage with their customers.
Crownpeak Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Crownpeak applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Crownpeak and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Crownpeak Digital Experience Manager customers.
Crownpeak Overview
707 17th St., Floor 38
Denver, CO, 80202, United States
1 720-800-9600
https://www.crownpeak.com/
Ownership: - x
Number of Employees: 150
Functional Markets: Content Management, CRM, TRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Crownpeak Key Enterprise and Cloud Applications
Crownpeak Digital Experience Manager
Crownpeak Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Crownpeak Revenue Breakdown By Type, $M:
Crownpeak Enterprise Applications Revenues By Functional Markets, $M:
Crownpeak Enterprise Applications Revenues By Verticals, $M:
Crownpeak Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Crownpeak Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Crownpeak Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Crownpeak Customers
No. of Crownpeak Customers: 2000
No. of Crownpeak Enterprise Applications Customers: 2000
No. of Crownpeak Cloud Customers: 2000
No. of Crownpeak Cloud Subscribers: x
Hundreds of esteemed Global 2000 clientele, including industry leaders such as Toyota, Healthgrades, and Unilever, depend on Crownpeak for the delivery of privacy-centric, premium digital experiences, achieving an expedited time-to-market.
Counting among its clientele are industry leaders such as Freddie Mac, DXC Technology, Sony, Combined Insurance, Barclays, Nestle, American Express, Bed Bath & Beyond, Oracle, Prudential, Delta Airlines, Canon, Siemens, Tipico, Daler Rowney, JAMS, Carestream Dental, Doterra, and numerous others.
Crownpeak Market Opportunities, M&A and Geo Expansions
In October 2023 Experience streamlined digital workflows with Crownpeak and Netlify collaboration! Marketers achieve autonomous control using our enterprise-grade CMS for hassle-free updates. Developers focus on enhancing features, free from deployment duties. Utilize our intuitive reference template for efficient operations, accelerating time to market and enriching customer experiences.
In October 2023 Crownpeak and Netlify unite for a composable future, offering agile solutions for unique customer experiences. Netlify exceeds Crownpeak's progressive web app (PWA) requirements, providing a swift, engaging, and reliable web development solution. This collaboration streamlines digital experience management, empowering businesses to innovate seamlessly with a scalable, future-proof architecture.
In September 2021, Crownpeak introduced the Crownpeak Experience Optimization Engine, a sophisticated tool for digital experience optimization. Designed in collaboration with Dynamic Yield, this solution enables users to efficiently create and manage buyer experiences across multiple channels. With a focus on agility in delivering meaningful digital experiences, the Engine allows for seamless content customization at each stage of the buyer's journey, enhancing revenue and engagement.
Crownpeak's strategic acquisitions of ActiveStandards in 2016 and Evidon in 2017 were facilitated by K1 Investment Management, a global investment firm specializing in enterprise software companies. With over $100 million in committed equity, K1 supports the integration, with additional capital reserved for future investments. In December 2016, Crownpeak underwent a transformative rebranding, unveiling a new logo and expanding its corporate footprint to Denver alongside its existing Los Angeles headquarters and London office.
Crownpeak Risks and Challenges
Mergers and acquisitions led to executive changes. Jim Yares, former COO of CrownPeak, is now the CEO of the merged company, supported by advisors Simon Lande and Jim Howard. The combined entity boasts a workforce of over 100 employees.
Crownpeak Ecosystem, Partners, Resellers and SI
Crownpeak primarily engages in direct sales. It collaborates with technology partners such as Amazon Web Services, Adobe, Box, Bynder, Demand Base, IBM, Janrain, Lingotek, Marketo, Salesforce, SDL, TransPerfect, Webtrends, Veeva, and WireWheel. Additionally, it works with service partners including Arke, Brillio, WillowTree, DEPT, Epsilon, Falcon-Software Company Inc, Accelerate Business Solutions, Beacon, Fusion Alliance, iMedia, Mapleton Hill, NMQ Digital, Sagepath, Trivident, and VShift.
Crownpeak Cloud Infrastructure Insights
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- Crownpeak Public Cloud and Infrastructure (IaaS)
- Crownpeak Platform (PaaS)
- Crownpeak Application Delivery
- Crownpeak Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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