Culture Amp Strengths, Domain Expertise, and Key Differentiators
Culture Amp is designed to help businesses build a positive workplace culture, boost employee engagement, and ultimately enhance the overall employee experience. It provides valuable data and insights to help organizations make data-driven decisions and improvements that benefit both employees and the company as a whole.
Culture Amp Recent Developments
In January 2025, Tennis Australia has named Culture Amp its official Employee Experience Partner and team sponsor for the Australian Davis Cup and Billie Jean King Cup teams in a strategic move to elevate workplace culture and team performance. This partnership reinforces Culture Amp’s leadership in employee engagement while aligning its brand with Australia’s top tennis talent.
Culture Amp Mergers and Acquisitions (M&A) Activities
In March 2024, Culture Amp acquired Orgnostic, a people analytics platform, to enhance its analytics capabilities and help organizations gain actionable insights into employee engagement and organizational health, ultimately improving satisfaction and performance.
In October 2021 Culture Amp has acquired cultural values recognition company, Disco. Disco helps companies recognize and celebrate values-driven work, foster team appreciation, and improve company culture across distributed teams. Together the two companies will accelerate their shared vision of creating a better world of work by helping people feel more connected, valued, and engaged at a critical time for organizations. The acquisition continues to enhance Culture Amp’s end-to-end employee experience platform, as it empowers companies to transform employee engagement, develop high-performing teams, and retain talent.
In January 2019, Culture Amp acquired Zugata, an innovative AI-based peer-to-peer development platform.
Culture Amp Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Culture Amp applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Culture Amp and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Culture Amp Platform customers.
Culture Amp Overview
Level 2, 29 Stewart Street
Richmond, VIC, 3121, Australia
61 3 5001 6708
Ownership: - TDM Growth Partners (TDM), Sequoia Capital China, Salesforce Ventures, Felicis Ventures, Blackbird Ventures, Index Ventures, Sapphire Ventures, Skip Capital, Grok Ventures and Global Founders Capital
Number of Employees: 1100
Functional Markets: HCM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Culture Amp Key Enterprise and Cloud Applications
Culture Amp Platform
Culture Amp Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Culture Amp Revenue Breakdown By Type, $M:
Culture Amp Enterprise Applications Revenues By Functional Markets, $M:
Culture Amp Enterprise Applications Revenues By Verticals, $M:
Culture Amp Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Culture Amp Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Culture Amp Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Culture Amp Customers
No. of Culture Amp Customers: 6500
No. of Culture Amp Enterprise Applications Customers: 6500
No. of Culture Amp Cloud Customers: 6500
No. of Culture Amp Cloud Subscribers: 25000000
Culture Amp is used by 6,500 organisations across 193 countries, including; Aegon, Airbnb, Go Cardless, KIND Snacks, McDonald's, Mercy Health, Salesforce, Slack, and many more.
Culture Amp Market Opportunities, M&A and Geo Expansions
Culture Amp has helped companies improve employee engagement through data-driven insights and surveys. It has also built a strong reputation for fostering workplace culture and providing actionable feedback tools. Additionally, Katharina Matsui’s appointment as CRO positions Culture Amp to accelerate global growth and optimize revenue operations by leveraging her expertise in scaling billion-dollar businesses.
Culture Amp Risks and Challenges
Culture Amp faces risks due to its reliance on a subscription model, which can be affected by economic changes. Additionally, employee experience software companies should focus on ongoing innovation, strong data security practices, compliance, and effective change management. They should also adapt to the changing workplace landscape and foster strong customer relationships built on trust and satisfaction.
Culture Amp Ecosystem, Partners, Resellers and SI
Culture Amp, has launched a new partner ecosystem in June, 2023, uniting a growing network of consultancy and technology partners to enhance value for its 6,500 customers, facilitating data-driven decisions and seamless data flow to improve the employee experience. In addition to expanding its network of technology partners, Culture Amp has recently established new office locations in both Berlin and Chicago.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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