Data Axle (formerly Infogroup) Strengths, Domain Expertise, and Key Differentiators
Data Axle, a prominent provider of data, technology, and marketing solutions, has been at the forefront of leveraging data to drive innovation and business growth since its founding in 1972. With a rich history of acquisitions, including brands like Exact Data and Salesgenie, Data Axle excels in delivering high-quality, accurate business and consumer data. The company’s flagship Genie platform empowers users with seamless access to vast databases and a built-in outreach tool for multi-channel communication, optimizing marketing and sales efforts. Recognized for its robust AI-driven solutions, Data Axle enables businesses of all sizes—from technology firms to financial institutions—to create personalized, impactful connections with their audiences. With a strong commitment to privacy, security, and performance, Data Axle continues to redefine the landscape of data-driven marketing and customer engagement, offering unmatched expertise and innovative tools to drive measurable success.
Data Axle (formerly Infogroup) Recent Developments
In April 2025, Data Axle expanded its partnership with Overseas Adventure Travel (O.A.T.) to strengthen customer acquisition through AI-powered data solutions and omnichannel marketing. Building on a successful 2024 launch, the collaboration leverages advanced personalization, immersive digital storytelling, and cross-channel campaign execution to reach and engage experience-driven travelers aged 50+. This strategic alliance highlights the growing importance of data-driven marketing in the travel industry and demonstrates Data Axle’s ability to deliver measurable business impact through targeted engagement and enhanced brand storytelling.
In June 2024, Data Axle launched a Snowflake Native App, providing seamless access to over 450 business data attributes on 70 million U.S. companies via the Snowflake Marketplace. The app enables faster, cost-efficient insights for market analysis, segmentation, and predictive modeling, with weekly updates ensuring data accuracy—all within the Snowflake AI Data Cloud.
In February 2024, Data Axle Nonprofit launched the first email cooperative data directly tied to donation activity through its Apogee and DonorBase platforms, transforming donor acquisition for nonprofits. Unlike traditional models, this innovation prioritizes verified donor behavior across channels, enabling more targeted, responsive, and effective email campaigns. Early results show improved engagement, reduced unsubscribes, and higher initial donations, positioning Data Axle’s cooperatives as a unique and data-rich solution for omnichannel nonprofit marketing.
In September 2022, In response to challenges, Aflac collaborated with Data Axle on a 3-year plan to enhance data quality and streamline prospecting. Deploying Data Axle Genie into their CRM and providing training resulted in over 2.1 million leads during the pandemic, streamlined processes, and a productive, empowered salesforce with 10,000+ unique users. Custom-built integrations ensure seamless CRM functionality and prepare Aflac for future mobile app development.
Data Axle (formerly Infogroup) Mergers and Acquisitions (M&A) Activities
In August 2021, Data Axle strategically acquired Exact Data, a prominent provider of multi-channel direct marketing solutions, to strengthen its position in the SMB market. The integration enhances Data Axle USA’s capabilities by combining its real-time intelligence with Exact Data’s user-friendly online platform, significantly expanding its client base to over 40,000 organizations and reinforcing its data-driven marketing portfolio.
Data Axle (formerly Infogroup) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Data Axle (formerly Infogroup) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Data Axle (formerly Infogroup) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Data Axle Genie, Data Axle Inboxable, Data Axle Apogee customers.
Data Axle (formerly Infogroup) Overview
13155 Noel Road, Suite 1750
Dallas, TX, 75240, United States
1 402-836-5290
https://www.data-axle.com/
Ownership: - Court Square Capital Partners
Number of Employees: 1500
Functional Markets: Analytics and BI, CRM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Professional Services, Retail, Transportation, Utility,
Data Axle (formerly Infogroup) Key Enterprise and Cloud Applications
Data Axle Genie, Data Axle Inboxable, Data Axle Apogee
Data Axle (formerly Infogroup) Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Data Axle (formerly Infogroup) Revenue Breakdown By Type, $M:
Data Axle (formerly Infogroup) Enterprise Applications Revenues By Functional Markets, $M:
Data Axle (formerly Infogroup) Enterprise Applications Revenues By Verticals, $M:
Data Axle (formerly Infogroup) Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Data Axle (formerly Infogroup) Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Data Axle (formerly Infogroup) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Data Axle (formerly Infogroup) Customers
No. of Data Axle (formerly Infogroup) Customers: 100000
No. of Data Axle (formerly Infogroup) Enterprise Applications Customers: x
No. of Data Axle (formerly Infogroup) Cloud Customers: x
No. of Data Axle (formerly Infogroup) Cloud Subscribers: x
Data Axle boasts a rich and growing customer base, serving as a trusted partner to over 100,000 businesses across diverse industries. Its extensive portfolio includes household names such as Aetna, Allstate, AT&T, Marriott, US Bank, Verizon, Visa, Aflac, Ace Hardware, Marriott Rewards, Resideo, Indiana Farm Bureau, Lands'End, Charbroil, Allmedx, AEG, Spartan, Club Catch, Deluxe and many others.
Data Axle (formerly Infogroup) Market Opportunities, M&A and Geo Expansions
Later in November 2024, Data Axle Nonprofit promoted Adam Tatro to Senior Vice President of Client Services, a strategic move aimed at driving continued growth and innovation for its Apogee and DonorBase cooperative donor databases. Tatro’s leadership will further accelerate the adoption of Data Axle’s advanced AI models, which have already proven successful in boosting response rates and revenue for nonprofits. This appointment presents an opportunity for Data Axle to expand its influence in the nonprofit sector, providing cutting-edge solutions that empower organizations to enhance donor acquisition, retention, and fundraising efforts.
In February 2024, Data Axle appointed Andrew Frawley as Chief Executive Officer, leveraging his 30 years of expertise in technology, data, and marketing to strengthen the company's position as a leader in B2B and B2C data solutions. Frawley’s leadership will focus on infusing AI and augmented intelligence into Data Axle’s offerings, driving next-generation applications, and continuing to provide high-impact services that enhance clients' marketing effectiveness. This strategic leadership change, following the departure of former CEO Mike Iaccarino, marks a pivotal moment for Data Axle, positioning the company to innovate and lead in the evolving data and marketing services industry.
Data Axle (formerly Infogroup) Risks and Challenges
In June 2024, Data Axle expanded its enterprise team with seasoned industry leaders to drive the development of AI-integrated marketing solutions and enhance its Audience360™ platform—positioning the company for strategic growth and stronger enterprise engagement. While this leadership expansion presents a significant opportunity to elevate innovation and client value, it also introduces operational risk, as integrating new executives into critical roles during a period of transformation may challenge alignment, continuity, and execution if not managed effectively.
Data Axle (formerly Infogroup) Ecosystem, Partners, Resellers and SI
Data Axle strengthens its partnership ecosystem through strategic collaborations with well-known technology providers, including Amazon Web Services, Salesforce, Microsoft, Oracle, TensorFlow, LiveRamp, Adobe, ActionIQ, Klaviyo, Snowflake, Cadent, Acoustic, Environics Analytics, Tealium and many more. By offering seamless integrations, APIs, and custom solutions, Data Axle ensures that its data-driven marketing and analytics tools are easily accessible across existing platforms, enabling businesses to focus on insights, engagement, and growth. This robust ecosystem enhances Data Axle's ability to deliver scalable, advanced solutions tailored to meet the evolving needs of enterprises, driving business performance through seamless data activation and analysis.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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