Deel Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Deel Strengths, Domain Expertise, and Key Differentiators

Deel provides an integrated platform designed to support a wide range of global HR and payroll functions, including hiring, payroll processing, HR management, equity issuance, performance tracking, and device management. This unified approach helps businesses manage workforce operations across multiple regulatory environments. With over 5000 employees in 150 countries, Deel operates as a fully remote company and uses its global presence to support distributed teams.

Deel Recent Developments

In early 2024, Deel launched an AI-powered Worker Classifier developed with Queen’s University’s Conflict Analytics Lab to help businesses assess worker misclassification with 90% accuracy using just a few questions. The tool leverages local court case data and AI to support ongoing compliance checks throughout an employee’s tenure, aiding businesses in navigating evolving labor laws. Deel also introduced a white-label reseller program and enhanced its HRIS platform with features like centralized compensation profiles and automated onboarding workflows. The company surpassed an $800 million annual revenue run rate and processed over $10 billion in global payroll across 150+ countries. Amid IPO preparations, Deel added major shareholders through a $300 million secondary share sale, while also facing legal challenges it is actively contesting.

Deel Mergers and Acquisitions (M&A) Activities

n 2024, Deel completed four acquisitions: Zavvy, a performance management platform; Payspace, expanding its presence in Africa; Hofy, a device management company; and both Assemble, a compensation management platform, and Atlantic Money, a UK-based international funds transfer firm. These acquisitions broadened Deel’s capabilities in HR, payroll, and IT services. The company now supports businesses in over 150 countries with a wider range of workforce management solutions.

Deel Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Deel applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Deel and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Deel Payroll, Deel HR, Deel Engage customers.

Deel Key Enterprise and Cloud Applications

Deel Payroll, Deel HR, Deel Engage

Deel Revenues, $M:

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Deel Direct vs Indirect sales

Deel Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Deel Customers

No. of Deel Customers: 35000

No. of Deel Enterprise Applications Customers: x

No. of Deel Cloud Customers: x

No. of Deel Cloud Subscribers: x

As of May 2024, Deel supports over 35,000 customers globally, ranging from startups to Fortune 500 companies, including brands like Nike, Shopify, Cloudflare, and Uber. Its customer base spans multiple industries such as technology, e-commerce, fintech, EdTech, and nonprofits, with regional distribution across the Americas, EMEA, and APAC. Nomic Foundation and a major global fintech firm are integrating Deel with SAP SuccessFactors and Workday.

Deel Market Opportunities, M&A and Geo Expansions

Deel can benefits from the global shift to remote work and international expansion. By February 2025, the company reached an $800 million annual revenue run rate, supported by a $300 million secondary share sale and strategic acquisitions. Deel is targeting market growth through vertical expansion into sectors like government and financial services, and horizontal growth via integrations with tools like Jira and ERP platforms. Regional expansion efforts focus on Africa, Eastern Europe, and ASEAN. The company also sees potential in upselling AI-driven analytics and performance tools within its platform.

Deel Risks and Challenges

Deel faces risks related to a federal RICO lawsuit filed in January 2025, alleging anti-money laundering violations and sanctions evasion, which the company denies. Legal challenges highlight the need for strong compliance measures, especially as Deel handles sensitive payroll and legal data. To mitigate these risks, Deel is investing in its compliance infrastructure, including its DPayments subsidiary, which holds 26 state licenses for money transmission. Maintaining robust data security and compliance is crucial to preserving client trust and supporting growth.

Deel Ecosystem, Partners, Resellers and SI

Deel’s ecosystem, consisting of over 5,000 partnerships, plays a significant role in its market reach and revenue. In 2024, the company enhanced its platform through integrations with AWS and SAP, improving interoperability for enterprise clients. The Deel Marketplace, a key component of its ecosystem, sees high traffic and substantial transactions, with a significant portion of revenue coming from partner referrals. This network expands Deel's service offerings and ensures clients access to comprehensive global solutions.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: