Deluxe Corporation Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Deluxe Corporation Strengths, Domain Expertise, and Key Differentiators

Deluxe Treasury Management Solutions offers cloud-based treasury solutions, enhancing cash visibility, forecasting accuracy, scalability, and financial control to benefit banks and businesses. VerticalResponse, a subsidiary of Deluxe, specializes in providing email and social media marketing solutions tailored for small businesses and nonprofit organizations.

Deluxe Corporation Recent Developments

Deluxe Corporation has accelerated its transformation into a technology-driven payments and data solutions provider, emphasizing innovation in its core offerings. The company has enhanced its Deluxe+ platform, a cloud-based solution integrating payments, HR, and analytics, to streamline operations for small businesses and financial institutions. In 2024, Deluxe introduced advanced features to its ReceivablesR360+ platform, enabling ISO 20022 compliance, which supports modernized payment processing. Strategic leadership changes, including promotions to its executive team, underscore Deluxe’s focus on aligning its organizational structure with its digital growth strategy. These developments position Deluxe to capitalize on the increasing demand for integrated, scalable financial technology solutions in a rapidly evolving market.

Deluxe Corporation Mergers and Acquisitions (M&A) Activities

In January 2023, Deluxe disclosed the sale of its remaining web hosting and logo design divisions to HostPapa. Renowned for its services to small business and email hosting clients globally, Deluxe's web hosting business bolsters HostPapa's expanding portfolio in hosting and design. These acquisitions enhance HostPapa's presence and offerings across various markets.

In June 2021, Deluxe finalized the acquisition of First American Payment Systems for $960 million in cash. This transaction effectively doubles the revenue of Deluxe's fastest-growing segment, Deluxe Payments, to $600 million annually, with appealing margins. Deluxe Payments, currently contributing 17% of the company’s revenue, will now comprise 29% with the addition of First American.

In December 2019, Deluxe acquired Fiserv's lockbox processing business. Lockbox banking facilitates payment receipt from customers, directing payments to a designated post office box for processing by the bank and deposit into the company's account. Deluxe will manage Fiserv's lockbox operations across five locations, including the primary facility in Chicago, while Fiserv will act as a reseller of Deluxe's lockbox processing services.

In December 2018, Deluxe Corp. acquired MyCorp. Business Services Inc., a company specializing in assisting new businesses with incorporation, compliance, and related services. This acquisition presents cross-selling opportunities for Deluxe to offer additional services to MyCorp's customer base..

In September 2018, Deluxe acquired ColoCrossing to broaden its presence in the data center and infrastructure sector, offering new avenues for growth and expansion. This acquisition enriches Deluxe's technology portfolio and augments its talent pool in the growing IT infrastructure field.

In May 2018, Deluxe Corporation acquired LogoMix, a Boston-based provider of logo design and small business branding services. This acquisition enhances Deluxe’s portfolio of small business marketing services, which includes website development, email marketing, social media, search engine optimization, and logo design, alongside its industry checks and forms offerings. It also extends Deluxe’s global reach, with over 60% of LogoMix’s customers located outside the U.S.

In 2017, Deluxe Corporation acquired RDM Corporation for $99.82 million.

In June 2013, Deluxe Corp acquired VerticalResponse for $27 million.

Deluxe Corporation Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Deluxe Corporation applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Deluxe Corporation and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified VerticalResponse, Deluxe Treasury Management, Deluxe People Platform, Deluxe Banker’s Dashboard, Deluxe Credit Union Dashboard, Deluxe Recievables Management customers.

Deluxe Corporation Key Enterprise and Cloud Applications

VerticalResponse, Deluxe Treasury Management, Deluxe People Platform, Deluxe Banker’s Dashboard, Deluxe Credit Union Dashboard, Deluxe Recievables Management

Deluxe Corporation Revenues, $M:

Deluxe Corporation Revenue Breakdown By Type, $M:

Deluxe Corporation Enterprise Applications Revenues By Functional Markets, $M:

Deluxe Corporation Enterprise Applications Revenues By Verticals, $M:

Deluxe Corporation Revenues By Region, $M

Deluxe Corporation Direct vs Indirect sales

Deluxe Corporation Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Deluxe Corporation Customers

No. of Deluxe Corporation Customers: 4.5 million

No. of Deluxe Corporation Enterprise Applications Customers: 4.5 million

No. of Deluxe Corporation Cloud Customers: x

No. of Deluxe Corporation Cloud Subscribers: x

Deluxe serves over 4,000 financial institutions and around 4.5 million small business customers. Among its clientele are Zion Climbing and Event Center, Schlemmer Brothers, nooma Yoga Studio, Bangor Savings Bank, Omaha Community Foundation, and numerous others.

Deluxe Corporation Market Opportunities, M&A and Geo Expansions

Deluxe Corporation is well-positioned to capitalize on emerging trends in digital payments and data analytics. The growing adoption of cloud-based platforms presents opportunities to expand its Deluxe+ and ReceivablesR360+ offerings, particularly among small and medium-sized businesses seeking integrated solutions.

Deluxe and IBM Consulting proudly announce a strategic collaboration aimed at transforming receivables and cash application processing for corporations. This joint go-to-market agreement delivers a comprehensive solution to optimize cash flow, empowering clients with receivables automation and cash application processing. By leveraging IBM Consulting's expertise in finance business process outsourcing, this collaboration offers clients an end-to-end solution addressing both technology and operations. This initiative reflects the evolving landscape of receivables processing, meeting the growing demand for streamlined and cost-effective solutions. Aligned with Deluxe's enterprise-level digital transformation, this collaboration aims to streamline operations and drive value for customers by providing a single, integrated view that eliminates the need for multiple systems.

In April 2020, Deluxe introduced the Medical Payment Exchange (MPX) platform in partnership with healthcare payment provider ECHO Health. This collaborative solution enables healthcare payers to shift from paper checks to digital payments, leading to significant savings in time and efficiency without requiring substantial infrastructure changes. With MPX, payers upload check batch files, and the platform converts remittances into electronic payments and Explanations of Payment (EOP), distributing them through its broad electronic network to over 160,000 service providers across 50,000 locations.

In the past three years, Deluxe Corporation effectively migrated a substantial portion of its applications to a private cloud environment. Furthermore, in June 2018, Deluxe acquired specific assets of Velocity Servers, Inc., known as ColoCrossing, a provider of data center solutions, cloud hosting, and infrastructure colocation services.

Deluxe Corporation Risks and Challenges

Deluxe Corporation faces several risks in a competitive and rapidly changing market. The decline of its legacy check-printing business, driven by the shift to digital payments, poses a revenue challenge, requiring continuous investment in new technologies. Integration risks from its numerous acquisitions could strain resources and impact operational efficiency if not managed effectively. Intense competition from fintech startups and established players in payments and data analytics threatens market share, particularly if Deluxe fails to innovate at pace. Additionally, cybersecurity threats and regulatory changes in the financial services sector could increase compliance costs and expose Deluxe to operational vulnerabilities.

Competition in the payments industry is fierce, with a multitude of financial technology (Fintech) companies, independent payment processors, credit card processing firms, treasury management service providers, and in-house capabilities of financial institutions vying for market share. While striving to compete effectively, there's no guarantee of success against current or future competitors. Rivals may innovate with superior products or technologies and adapt more swiftly to evolving customer needs. Intense competition may lead to price cuts, diminished profit margins, or customer attrition, negatively impacting financial performance.

Deluxe Corporation Ecosystem, Partners, Resellers and SI

In 2025, Deluxe Corporation announced a partnership with Bonko, a modern payments platform, to streamline premium and claims payments for independent insurance agencies. Integrating Bonko’s insurer-friendly technology with Deluxe’s secure payment infrastructure, the collaboration offers a solution for managing one-time and recurring payments, accelerating claims payouts, and automating reconciliation. Benefits include real-time transaction matching, mobile-friendly interfaces, and lower processing costs, enhancing efficiency and customer experience. This partnership positions Deluxe and Bonko to meet the growing demand for digital-first payment solutions in the insurance sector.

Key partners enhance VerticalResponse's email marketing capabilities through seamless integrations: Dasheroo offers unified analytics dashboards; Digioh provides lightbox widgets for lead capture; Lander and Wishpond enable easy lead transfers; Tatango supports list growth via SMS; and Zapier connects VerticalResponse with apps like Zoho CRM, Shopify, and Dropbox for data sync and automation.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: