Demandbase Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Demandbase Strengths, Domain Expertise, and Key Differentiators

Demandbase is targeting and personalization, a platform for business-to-business (B2B) companies. Marketers can target online ads to companies that fit pre-determined criteria based on attributes and metrics like industry, revenue, customer status, or products purchased. The platform provides services such as managed analytics consulting, target account marketing, and Facebook ad targeting.

The company’s patented technology can identify businesses visiting websites through the use of their network IP address, without the use of cookies and in real-time. The Demandbase platform integrates into other advertising and marketing technologies including marketing automation, web analytics, content and personalization, consulting, and other services. The Demandbase platform integrates into other advertising and marketing technologies including marketing automation, web analytics, content and personalization, consulting, and other services.

Demandbase Recent Developments

Demandbase has enhanced its B2B go-to-market capabilities through the launch of Agentbase and AI-powered buying groups within its Demandbase One platform. Agentbase introduces a network of AI agents that streamline sales, marketing, and revenue operations by automating workflows and identifying high-value accounts. Meanwhile, the AI-powered buying groups analyze extensive datasets, including contact, advertising, intent, and engagement data, to deliver deeper insights into B2B purchasing behavior. These innovations eliminate manual research, improve targeting accuracy, and help organizations engage decision-makers more effectively, ultimately accelerating pipeline growth and revenue generation.

Demandbase Mergers and Acquisitions (M&A) Activities

Demandbase acquired InsideView and DemandMatrix, a provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive understanding of accounts and the ability to take action across multiple channels. Together, the companies will empower Demandbase to offer the new Data Cloud and Sales Intelligence Cloud solutions on top of existing offerings — ABX Cloud and Advertising Cloud.

Demandbase Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Demandbase applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Demandbase and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Demandbase ABM Platform, Demandbase ABX Cloud, Demandbase One InsideView Insights + InsideView Target with ABM customers.

Demandbase Key Enterprise and Cloud Applications

Demandbase ABM Platform, Demandbase ABX Cloud, Demandbase One InsideView Insights + InsideView Target with ABM

Demandbase Revenues, $M:

Demandbase Revenue Breakdown By Type, $M:

Demandbase Enterprise Applications Revenues By Functional Markets, $M:

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Demandbase Direct vs Indirect sales

Demandbase Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Demandbase Customers

No. of Demandbase Customers: 21300

No. of Demandbase Enterprise Applications Customers: 1300

No. of Demandbase Cloud Customers: x

No. of Demandbase Cloud Subscribers: x

Demandbase supports over 1,300 B2B enterprises across various industries, including technology, financial services, healthcare, and manufacturing, with a client roster that features major companies such as Microsoft, Salesforce, Adobe, and DocuSign. The acquisition of InsideView significantly expanded its customer base by approximately 20,000, extending its market reach. Demandbase continues to grow through new client acquisitions and strategic renewals with organizations like ADP, reflecting its value in aligning marketing and sales teams around shared revenue goals. Its solutions are trusted by both large enterprises and mid-sized firms aiming to optimize their go-to-market strategies.

Demandbase Market Opportunities, M&A and Geo Expansions

Expansion into emerging markets, supported by its growing presence in Europe and India, offers potential for capturing new customer segments. Additionally, Demandbase’s focus on post-customer engagement tools creates opportunities to drive upsell and retention, addressing the growing emphasis on customer lifetime value.

In February 2023, Demandbase secured $175 million in funding from Vista Credit Partners. This significant investment is earmarked to fuel Demandbase's next phase of platform innovation. Following a successful Q4 and fiscal year 2022, characterized by robust revenue growth and record Q4 bookings, Demandbase is poised for accelerated growth and expansion.

Demandbase released its Data Cloud Trending Skills solution which uses technographics to track the changes in target accounts’ tech stacks. By revealing trends in accounts’ overall approach to tech architecture, customers gain insight into potential future investments in technology — or movements away from technology. This arms them with timely knowledge that can be used to tailor communications and offers to their accounts’ specific situations, and to understand changes and trends that are a precursor to the adoption of their products.

The Demandbase Trending Skills solution is part of Demandbase Data Cloud. It was designed to help provide an understanding of the changes in an account’s tech stack in the recent and previous quarters. These changes can then be correlated to investments in new technology and software solutions or signal a change in an account’s overall approach to tech architecture. To date, Trending Skills has tracked more than 1.1 million domains and 16,000 technologies on a quarterly basis .

Demandbase Risks and Challenges

Demandbase operates in a highly competitive and rapidly evolving market, facing pressure from rivals such as 6sense, Terminus, and Bombora, which may offer more affordable or faster-evolving solutions. Its demand-side platform's high cost may limit appeal among smaller, price-sensitive organizations. Additionally, reliance on third-party data sources exposes the company to risks related to data privacy regulations and potential disruptions in data availability. Broader economic uncertainties, including those stemming from the COVID-19 pandemic, have also affected customer spending, particularly in heavily impacted sectors, potentially delaying technology investments and sales transformation initiatives.

Demandbase Ecosystem, Partners, Resellers and SI

Demandbase launched its Partner Program to strengthen collaboration within the B2B marketing ecosystem by enabling partners to enhance customer experiences through certified services and solutions. The program features a tiered structure—Emerging, Strategic, and Premier—offering varying levels of engagement and rewards based on partner contributions and alignment. By including certified service providers who specialize in account-based marketing and Demandbase solutions, the program aims to help businesses maximize the value of their go-to-market strategies and technology investments.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: