Dropbox Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

12 Dropbox

Dropbox Strengths, Domain Expertise, and Key Differentiators

Dropbox serves as a comprehensive global collaboration platform facilitating the creation, access, and sharing of content among users worldwide. It provides customers with a secure centralized repository for storing files, which can be conveniently accessed from their computers, phones, or tablets. With a visionary mission to unleash creative energy and foster innovative work practices, Dropbox strives to redefine the landscape of modern collaboration. Its compatibility extends across various operating systems, including Windows, Mac, and Linux for PCs, as well as Android and iOS for mobile devices, ensuring seamless accessibility across diverse platforms.

Users also get access to exciting new product experiences like Dropbox Paper, a collaborative workspace that helps teams create and share early ideas, and work with any type of content, in one centralized place. Dropbox Plus provides unrivaled sync along with 1 TB of space, powerful sharing features, and increased control. Dropbox Professional allows independent workers to store, share, and track their work from one place through premium features. Lastly, Dropbox Professional allows independent workers to store, share, and track their work from one place through premium features.

Dropbox Recent Developments

In June 2023, Dropbox Dash was introduced as a new solution that revolutionized search functionality with an AI-powered universal search feature, seamlessly integrating tools, content, and applications into a unified search bar. By incorporating connectors to leading platforms such as Google Workspace, Microsoft Outlook, and Salesforce, users can swiftly locate information across various sources. This eliminated the need for cumbersome tasks like switching between apps for content sharing, meeting participation, and file retrieval, enhancing overall efficiency.

In June 2023, Dropbox along with Dash introduced its second product, Dropbox AI, a groundbreaking tool designed to offer summarization capabilities, enabling users to obtain concise overviews of large documents, videos, contracts, and meeting recordings. Initially in alpha stage, Dropbox AI for file previews was made available to all Dropbox Pro customers in the US, with plans for subsequent rollout to select Dropbox Teams for testing purposes.

In June 2020, Dropbox launched new features to manage customer needs at home and work, including Dropbox Passwords, Dropbox Vault, computer backup, and Dropbox Family.

In 2020 Dropbox launched Dropbox Spaces, which the company describes as the “evolution of the shared folder into a collaborative workspace"""". Dropbox Spaces brings cloud content and local files together. With Spaces, you have new ways to access everything you need from one central place. The new capabilities include image search, preview, paper integration. Spaces transform folders into collaborative workspaces that bring your team's content to life. Built with machine intelligence it helps workers stay focused on their most important work, and offers them new ways to stay in sync with teams. Dropbox Spaces is accessible via the new Dropbox desktop experience, dropbox.com, and the Dropbox mobile app.

In June 2019, Dropbox unveiled a new integrated workspace, the biggest user-facing change in the company’s history. With updates to the Dropbox desktop experience, dropbox.com, and the mobile app, users get a single workspace designed to bring files, fragmented work tools, and teams together. The update includes early access to a new desktop app designed to provide a convenient new access point to the workspace.

Dropbox Mergers and Acquisitions (M&A) Activities

In December 2022, Dropbox completed the acquisition of FormSwift, a cloud-based platform specializing in facilitating the creation, editing, approval, sharing, and printing of customized documents for businesses. The acquisition, valued at $95 million in cash, aimed to enhance Dropbox's suite of document-related services, including Dropbox Sign, Dropbox Forms, and DocSend. By integrating FormSwift's capabilities, Dropbox advanced its objective of developing a comprehensive agreement workflow solution, aligning with its strategic vision for seamless document management and collaboration.

In March 2021, Dropbox acquired DocSend, a secure document-sharing, and analytics company with more than 17,000 customers. Additionally, in October 2021, Dropbox signed an agreement to buy Command E, a universal search company.

In February 2019, Dropbox acquired HelloSign, an eSignature and document workflow platform with more than 80,000 customers. Together, Dropbox and HelloSign believe they can deliver an even better experience to Dropbox users, and simplify workflows for millions of customers. So far Dropbox has 24 acquisitions.

Dropbox Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Dropbox applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Dropbox and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Dropbox, customers.

Dropbox Key Enterprise and Cloud Applications

Dropbox,

Dropbox Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Dropbox Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Dropbox Revenues By Region, $M

Region% of Total Revenues2023 Total Revenues, $M2023 Enterprise Applications Revenues, $M2023 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Dropbox Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Dropbox Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Dropbox Customers


No. of Dropbox Customers: 600000

No. of Dropbox Enterprise Applications Customers: 600000

No. of Dropbox Cloud Customers: 600000

No. of Dropbox Cloud Subscribers: 700 million


Dropbox boasts a highly diverse customer base, with more than 700 million registered users, and over 600,000 teams utilizing Dropbox Business. Catering to individuals, families, teams, and organizations of all scales, from freelancers and small enterprises to Fortune 100 corporations, Dropbox serves as a versatile collaboration platform. It finds extensive use across various departments within companies, including sales, marketing, product development, design, engineering, finance, legal, and human resources.

Among Dropbox's customers are Expedia, Golden State Warriors, Les Lunes, Brandt, Maple Hill Creamery, National Geographic, Dentsu, Jamf, and many others.

Dropbox Market Opportunities, M&A and Geo Expansions

In November 2023, Eric Cox assumed the role of Chief Customer Officer at Dropbox, spearheading the Go-to-Market organization. Within this role, he provides leadership and strategic direction to the Customer Success, Sales, Marketing, Communications, and Business Development teams, ensuring alignment with the company's objectives and customer-centric approach. Cox's appointment underscores Dropbox's commitment to enhancing customer experience and driving growth through effective market engagement and relationship management.

Given the dramatic rise in remote work, there’s increased demand for digital tools that help people organize their content and seamlessly collaborate. The acquisition of DocSend is a perfect complement to the Dropbox product roadmap. By bringing Dropbox, HelloSign, and DocSend together, they have the opportunity to offer a full suite of secure, self-serve products to help customers manage critical document workflows from start to finish, and increase the number of customers even more.

Dropbox, which competes with Box Inc. and cloud companies such as Google and Microsoft, has based its business on a “freemium” model to try to attract more customers. The company makes its basic services available for free, but charges money for more advanced services and additional storage space.

Dropbox Risks and Challenges

Dropbox is undergoing a significant transformation, leveraging AI and machine learning to advance its product vision and mission. The evolving landscape of distributed and flexible work demands new tools to manage content proliferation and information overload. Dropbox needs to address these challenges on time to better serve its customers and overcome its competition.

Dropbox Ecosystem, Partners, Resellers and SI

Dropbox has developed strategic partnerships with many prestigious companies, giving customers an open ecosystem to use the tools they prefer at work. Among their partners are: Slack, Adobe, Microsoft, Google, Hubspot, Amazon Web Services, Canva, and many more.

In September 2019 BetterCloud and Dropbox formed a new strategic partnership. The first phase of this partnership involves the development of BetterCloud for Dropbox, deep integration between the two platforms which will provide advanced data protection and orchestration functionality for Dropbox teams. This new offering for Dropbox customers will allow businesses to enforce custom security policies, scan content for sensitive data, and automate critical processes.

Dropbox has 12 offices around the world, with locations in San Francisco, Austin, Dublin, Herzliya, London, New York, Paris, Seattle, Sydney, Hamburg, Washington DC, and Tokyo.

Dropbox Cloud Infrastructure Insights

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  • Dropbox Public Cloud and Infrastructure (IaaS)
  • Dropbox Platform (PaaS)
  • Dropbox Application Delivery
  • Dropbox Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

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