Dun & Bradstreet Strengths, Domain Expertise, and Key Differentiators
D&B stands out in the industry with key differentiators rooted in domain expertise and a robust product portfolio. D&B Rev.Up showcases the company's commitment to simplifying marketing and sales workflows. With an arsenal of proprietary data and analytics, coupled with advanced technologies like Generative AI and LLMs, D&B positions itself as a leader in delivering innovative data-driven solutions.
Dun & Bradstreet Recent Developments
The company has advanced its technological offerings with the launch of Chat D&B, a generative AI assistant, and expanded partnerships with entities like the London Stock Exchange Group and Intercontinental Exchange to bolster its data and analytics services. These initiatives underscore Dun & Bradstreet’s focus on leveraging AI and strategic alliances to enhance its market position in the data-driven decision-making space.
In a strategic move towards innovation, Dun & Bradstreet (D&B) unveiled D&B.AI Labs in June 2023, signaling a commitment to co-develop groundbreaking solutions with customers. This initiative aligns with D&B's continuous application of Generative Artificial Intelligence (AI) and Large Language Models (LLMs). Despite a challenging market landscape, D&B showcased financial resilience, with notable achievements such as the 2021 launch of D&B Rev.Up, streamlining marketing and sales workflows.
Dun & Bradstreet Mergers and Acquisitions (M&A) Activities
In 2025, private equity firm Clearlake Capital Group acquired Dun & Bradstreet in a $7.7 Billion Deal. The deal is expected to close in the third quarter. Dun & Bradstreet will become a privately held company once the transaction is completed. The agreement, unanimously approved by Dun & Bradstreet’s board, will award shareholders $9.15 in cash for each share of common stock they own.
Dun & Bradstreet Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Dun & Bradstreet applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Dun & Bradstreet and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified D&B Hoovers, D&B Rev.Up ABX + Lattice Engines + Bisnode customers.
Dun & Bradstreet Overview
5335 Gate Parkway
Jacksonville, FL, 32256, United States
1 904-648-8006
https://www.dnb.com/
Ownership: - NYSE:DNB
Number of Employees: 6247
Functional Markets: Analytics and BI, Collaboration, CRM, ERP Financial, Procurement, SCM, TRM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Dun & Bradstreet Key Enterprise and Cloud Applications
D&B Hoovers, D&B Rev.Up ABX + Lattice Engines + Bisnode
Dun & Bradstreet Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Dun & Bradstreet Revenue Breakdown By Type, $M:
Dun & Bradstreet Enterprise Applications Revenues By Functional Markets, $M:
Dun & Bradstreet Enterprise Applications Revenues By Verticals, $M:
Dun & Bradstreet Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Dun & Bradstreet Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Dun & Bradstreet Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Dun & Bradstreet Customers
No. of Dun & Bradstreet Customers: 135000
No. of Dun & Bradstreet Enterprise Applications Customers: x
No. of Dun & Bradstreet Cloud Customers: x
No. of Dun & Bradstreet Cloud Subscribers: x
Dun & Bradstreet serves a diverse global client base of approximately 135,000 businesses, ranging from small enterprises to large corporations. Nearly 90% of Fortune 500 companies rely on its solutions for credit risk management, supplier evaluation, and marketing intelligence.
Boasting a substantial clientele, post the acquisition of Bisnode, D&B serves nearly 250,000 clients globally. This customer base spans diverse regions and industries, emphasizing D&B's ability to provide mission-critical solutions. By monitoring counterparty risk, minimizing exposure, and extending credit, D&B targets prospect universes of trusted and solvent buyers.
Dun & Bradstreet Market Opportunities, M&A and Geo Expansions
The expansion of B2P (business-to-person) service, blending consumer and business data, opens new avenues for personalized marketing strategies. Emerging markets, particularly in Asia and Europe, present significant growth potential as businesses in these regions increasingly adopt advanced analytics.
D&B is strategically positioned to harness market opportunities on both horizontal and vertical levels. The launch of D&B.AI Labs opens avenues for co-development, catering to specific customer needs. Simultaneously, the strategic acquisitions in digital marketing solutions align with the growing demand for targeted B2B client and prospect engagement.
Dun & Bradstreet Risks and Challenges
Dun & Bradstreet faces risks tied to macroeconomic uncertainties and competitive pressures. Persistent global economic challenges and rising trade protectionism could dampen client demand, as reflected in a 1.3% decline in business optimism reported in Q1 2025. Additionally, regulatory changes in data privacy and compliance could increase operational costs and limit data utilization, requiring agile adaptation to maintain its competitive edge.
While D&B showcases financial strength, potential risks lie in market dynamics and strategic decisions. The divestment of the B2C marketing solutions business in Germany signals a focused approach, shedding non-core units to streamline operations.
Dun & Bradstreet Ecosystem, Partners, Resellers and SI
Collaborations with technology giants like Google Cloud, IBM, and OneTrust enhance the ability to deliver AI-powered solutions and integrations for clients. The acquisition of Eyeota and partnerships with firms like Provenir and Gavurin have expanded its digital and supply chain capabilities. This interconnected ecosystem enables Dun & Bradstreet to offer comprehensive, end-to-end solutions for risk management, marketing, and operational efficiency.
D&B's ecosystem thrives on collaborations with industry leaders like SAP Ariba, Pitney Bowes, Salesforce, and Microsoft. These partnerships strengthen D&B's technological integrations, providing clients with a seamless suite of solutions integrated with leading technologies.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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