Edlund Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Edlund Strengths, Domain Expertise, and Key Differentiators

The strengths of Edlund A/S include specialization in insurance, focusing on solutions for life insurance and pension funds, making it an expert in this niche. Software solutions like ACTULUS, INPAS, UnitLink, and LIFELINK provide integrated support for all aspects of insurance, from market value calculations to policy and fund management. Edlund is committed to innovation and modernization, adapting its solutions to follow industry trends such as automation and digitalization. With a significant market share in Denmark, the company holds a competitive advantage in the local market.

Edlund Recent Developments

In 2025, Edlund A/S has continued to strengthen its presence in the life and pension insurance industry. The company announced the extension of its collaboration with Industriens Pension, aimed at ensuring stability and modernization of their digital systems. This partnership focuses on enhancing Industriens Pension’s technological platform and improving operational efficiency.

In 2024, Edlund A/S focused on modernizing its policy administration systems to reduce the Total Cost of Ownership (TCO) for life and pension insurance companies. The company published a whitepaper detailing a seven-phase approach to modernization, including internal clarification, phased implementation, blueprint approval, fit/gap analysis, business transformation and training, testing and replacement, and post-implementation support.

Edlund Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Edlund applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Edlund and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Actulus, Lifelink, INPAS, Unitlink, Lifesteps, customers.

Edlund Key Enterprise and Cloud Applications

Actulus, Lifelink, INPAS, Unitlink, Lifesteps,

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Edlund Direct vs Indirect sales

Edlund Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Edlund Customers

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Edlund A/S serves a wide range of clients in the life insurance and pension sectors. They work with over 100 clients, primarily in Denmark, where the company holds a dominant market position. Their clientele includes large and medium-sized companies focused on the insurance and financial services industries. These clients are typically large organizations with a significant number of employees, as Edlund’s solutions are tailored to meet the complex needs of such companies. Among them are well-known companies from the insurance industry. Edlund’s client base is predominantly from Denmark, but the company also has a presence in other Nordic and European regions through its parent company, KMD, which has a broader market presence. Edlund’s solutions are crucial for companies managing complex portfolios in life insurance, pensions, and similar financial services.

Edlund Market Opportunities, M&A and Geo Expansions

In 2025, Edlund A/S plans to expand its presence in Denmark and other European and Nordic regions. The company will focus on digitalization, automation, and innovation in its software solutions to meet the evolving needs of the insurance and pension industries. By embracing AI and machine learning, Edlund aims to enhance functionality, accelerate processes, and offer greater value to clients, supporting its growth and competitiveness.

Edlund Risks and Challenges

Edlund faces challenges such as increased competition, the need for continuous technological modernization, strict regulatory requirements, dependence on specific markets, and the complex needs of clients, which require constant adaptation of their solutions.

Edlund Ecosystem, Partners, Resellers and SI

Edlund A / S does mostly direct sales.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: