Emplifi Strengths, Domain Expertise, and Key Differentiators
Emplifi offers a customer experience (CX) platform designed to address common enterprise challenges such as disconnected systems, fragmented data, and reactive decision-making. Its Emplifi Fuel solution includes a centralized interface for managing Social Marketing, Social Commerce, and Customer Care, as well as collaboration tools aimed at reducing data silos and supporting performance-focused customer engagement.
Key features include AI Composer, which uses OpenAI’s GPT-3 to help social teams generate content consistent with brand guidelines and audience expectations. The platform also incorporates automation and predictive analytics tools, such as AI Primetime and Performance Prediction, to support proactive team decision-making.
Emplifi Recent Developments
In March 2025, Emplifi launched Emplifi Fuel, a landmark innovation that marks the company’s evolution into a truly unified, AI-driven customer engagement platform. Built from the ground up to centralize social marketing, commerce, and customer care functions, Emplifi Fuel delivers a seamless user experience by integrating industry-leading capabilities from Socialbakers, Pixlee TurnTo, and Astute into one natively interoperable ecosystem. By embedding predictive AI, intelligent automation, and real-time analytics, Emplifi Fuel empowers brands to break down silos, streamline workflows, and drive measurable business outcomes faster. Core innovations include: AI Primetime Recommendations and Performance Prediction for optimized content delivery and customer engagement, Unified dashboards and analytics delivering a real-time, 360° customer view, and Industry-specific templates and pre-configured strategies to reduce time to value.
Emplifi Mergers and Acquisitions (M&A) Activities
In November 2022, Emplifi acquired Pixlee TurnTo, a San Francisco-based provider specializing in user-generated content, ratings and reviews, and influencer marketing solutions. This acquisition aimed to integrate Pixlee TurnTo's customer-powered commerce capabilities into Emplifi's unified CX Cloud platform, thereby strengthening its social marketing, live commerce, and customer care workflows. The integration enables brands to leverage authentic customer content to enhance engagement and drive conversions.
Emplifi Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Emplifi applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Emplifi and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Emplifi CX Cloud customers.
Emplifi Overview
4200 Regent Street, Suite 200
Columbus, OH, 43219, United States
1 212-766-5700
Ownership: - x
Number of Employees: 800
Functional Markets: CRM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Healthcare, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Professional Services, Retail, Transportation, Utility,
Emplifi Key Enterprise and Cloud Applications
Emplifi CX Cloud
Emplifi Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Emplifi Revenue Breakdown By Type, $M:
Emplifi Enterprise Applications Revenues By Functional Markets, $M:
Emplifi Enterprise Applications Revenues By Verticals, $M:
Emplifi Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Emplifi Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Emplifi Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Emplifi Customers
No. of Emplifi Customers: 20000
No. of Emplifi Enterprise Applications Customers: 20000
No. of Emplifi Cloud Customers: x
No. of Emplifi Cloud Subscribers: x
​Emplifi serves a global clientele exceeding 20,000 brands, including industry leaders such as Delta Air Lines, Ford Motor Company, and McDonald's. This extensive customer base underscores Emplifi's capability to address diverse industry needs and its reputation as a trusted provider of customer experience solutions .​
Emplifi Market Opportunities, M&A and Geo Expansions
The March 2025 launch of Emplifi Fuel presents a significant growth opportunity for Emplifi to expand its market footprint in the customer engagement and CX technology space. By offering an out-of-the-box solution that integrates voice-of-customer (VoC) data, brand-specific content, and generative AI, Emplifi is positioned to meet the increasing demand for unified marketing and customer care tools tailored to social media, commerce, and service channels.
Early access feedback indicates measurable business impact, with reported increases of up to 50% in social media commerce sales and 39% time savings in customer care workflows. These results provide a compelling value proposition to attract new enterprise clients, expand within existing accounts, and cross-sell across marketing, commerce, and support teams. The company can leverage these performance metrics to drive adoption, differentiate from competitors, and explore new revenue streams through industry-specific feature sets and AI-driven automation capabilities.
Emplifi Risks and Challenges
Emplifi operates in a highly competitive environment, facing challenges from established firms like Salesforce, Sprinklr, and Hootsuite, as well as emerging startups. This competition may affect Emplifi's ability to retain clients and maintain market share.
Emplifi Ecosystem, Partners, Resellers and SI
Emplifi’s Partner Program supports an expanding network of agencies, tech integrators, and service providers. Strategic partners co-develop solutions to expand Emplifi’s reach across industries, regions, and use cases helping brands unlock full value from their customer engagement strategies.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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