Enable Strengths, Domain Expertise, and Key Differentiators
Rebate programs are becoming ever more complex. They now represent the majority of profit for distributors and retailers, and they are major growth drivers for manufacturers. These outcomes combine with growing recognition that rebates drive behavior far more effectively than traditional pricing and discount mechanisms. It’s no longer optional to adopt a rebate management platform, and Enable is defining the future of the category
Enable Recent Developments
​On January 15, 2025, Enable acquired Flintfox, a New Zealand-based provider of trade revenue management software. This strategic acquisition aims to unify rebate and pricing management, offering businesses a solution to optimize trading partner incentives and enhance profitability.​ This acquisition reflects a broader trend in B2B commerce towards integrating pricing and rebate processes to improve financial outcomes and strengthen trading relationships. By combining their technologies, Enable and Flintfox position themselves to meet the growing demand for end-to-end digitalization in pricing and rebate management. Flintfox was sold by Advent Partners, after four years of investment pushed revenues 160 per cent higher.
Enable Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Enable applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Enable and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Enable Rebate Management customers.
Enable Overview
535 Mission St 14th floor
San Francisco, CA, 94105, United States
1 628-251-1057
https://www.enable.com/
Ownership: - x
Number of Employees: 700
Functional Markets: ERP Services and Operations, Procurement, SPM,
Key Verticals: Automotive, Construction and Real Estate, Distribution, Life Sciences, Manufacturing, Professional Services, Retail, Utility,
Enable Key Enterprise and Cloud Applications
Enable Rebate Management
Enable Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Enable Revenue Breakdown By Type, $M:
Enable Enterprise Applications Revenues By Functional Markets, $M:
Enable Enterprise Applications Revenues By Verticals, $M:
Enable Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Enable Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Enable Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Enable Customers
No. of Enable Customers: 10000
No. of Enable Enterprise Applications Customers: 10000
No. of Enable Cloud Customers: 10000
No. of Enable Cloud Subscribers: x
Enable has more than 10,000 customers, supports over 1 million trading relationships and manages more than 650,000 trading programs, facilitating transactions exceeding $1 trillion across its platform.
Enable Market Opportunities, M&A and Geo Expansions
Over a five-year period, Enable demonstrated a 40x expansion in business scale. The company raised a total of $291 million in funding, culminating in unicorn status with a valuation of $1.12 billion.
Enable Risks and Challenges
Enable’s value proposition hinges on its ability to unify rebate and pricing strategies across manufacturers, distributors, and retailers. However, these stakeholders often operate on fragmented, legacy systems and have varying levels of digital maturity. Convincing all parties to adopt a new platform—or integrate it meaningfully into their existing workflows—can be time-consuming, costly, and prone to failure.
Enable Ecosystem, Partners, Resellers and SI
Enable has established exclusive partnerships within specific industries. For instance, it is the only officially recommended B2B rebate management solution by the Industry Data Exchange Association (IDEA) for the electrical industry.
In July 2023, Enable partnered with Pricefx, a cloud-native pricing software. The same year, earlier in April, Enable partnered with SPARXiQ’s analytics services.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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