Entrata Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Entrata Strengths, Domain Expertise, and Key Differentiators

Entrata offers an all-in-one property management software solution, providing a seamless platform with a single-login interface that integrates essential tools for property management. Its robust suite includes capabilities for website management, mobile apps, payment processing, lease signing, accounting, and resident management. With an open API and a wide range of third-party integrations, Entrata empowers property management companies to customize their tech stack, choosing the tools and solutions that best meet their unique needs and operational goals.

Entrata Recent Developments

In October 2024, Entrata integrated with NetVendor to enhance vendor compliance workflows, providing multifamily property managers with a streamlined, efficient solution for managing third-party vendors. This integration offers property owners and managers the ability to easily search, qualify, and manage vendors, while simplifying compliance processes for both vendors and property management teams. The partnership reduces administrative burdens, improves operational performance, and fosters stronger relationships between vendors and property managers, ultimately enhancing service quality. By consolidating vendor compliance directly into Entrata’s platform, this integration delivers greater convenience and operational confidence, enabling more efficient procurement, payment, and invoicing processes for properties.

In November 2023, Entrata launched its Business Intelligence (BI) and Data Share products to help property managers make data-driven decisions. These tools integrate seamlessly with property management system data, offering personalized dashboards and custom reporting. Entrata BI simplifies complex data with visualizations, while Data Share ensures quality, clean data that can be easily exported to any BI system. Together, they enhance efficiency, streamline data management, and improve decision-making across all levels of property management.

In September 2021, Entrata enhanced its platform by launching Experian’s Verification of Income and integrating Experian’s Precise ID service into ResidentVerify, its advanced screening tool. This seamless integration provides all clients with access to premium fraud prevention solutions, leveraging powerful automation to streamline the applicant screening process. The new features empower property managers with more accurate, data-driven insights, improving operational efficiency while mitigating risks and enhancing the overall tenant vetting experience.

Entrata Mergers and Acquisitions (M&A) Activities

In June 2024, Entrata acquired Colleen AI to enhance its Autonomous Property Management vision, revolutionizing property operations with AI-driven automation. This acquisition introduces ELI+™, an advanced suite of AI products that streamline end-to-end workflows, empowering operators to improve efficiency and resident experience. With the integration of Colleen AI, Entrata's platform now delivers AI-powered modules for collections, renewals, and leasing, utilizing native data from the Entrata OS to enhance decision-making and workflow automation. By consolidating data sources and implementing Conversational Context Switching™, Entrata enables seamless, context-aware interactions, allowing teams to focus on high-impact tasks and positively influence Net Operating Income (NOI).

In July 2023, Entrata expanded its portfolio by acquiring Rent Dynamics, a leader in resident rent reporting and financial services designed to promote economic inclusion and financial health. This strategic acquisition provides Entrata with full ownership of Rent Dynamics, enhancing its platform with advanced financial tools that empower residents to improve their financial outcomes, fostering greater engagement and long-term resident retention through innovative, data-driven solutions.

Entrata Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Entrata applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Entrata and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Entrata, Entrata Student, Entrata Affordable, Entrata Commercial, Entrata Military customers.

Entrata Key Enterprise and Cloud Applications

Entrata, Entrata Student, Entrata Affordable, Entrata Commercial, Entrata Military

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Entrata Direct vs Indirect sales

Entrata Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Entrata Customers

No. of Entrata Customers: 26000

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Entrata currently serves more than 26,000 apartment communities nationwide, partnering with key industry leaders like Multifamily Management Inc., Asset Plus Companies, Vanguard Residential, ROSS Management Services, Gables Residential, FPI Management, Peak Campus, Hubbel Apartment Living, Audubon, The Valcal Group, and many more. This extensive client base highlights Entrata’s wide reach and strong presence in the property management sector, providing innovative solutions to some of the most recognized names in multifamily housing.

Entrata Market Opportunities, M&A and Geo Expansions

Entrata has successfully secured $507 million in funding, led by Silver Lake, with additional backing from prominent investors such as Ryan Smith, founder of Qualtrics, and Todd Pedersen, founder of Vivint Smart Home. Strategic contributors like Dragoneer, Josh James, founder and CEO of Domo, and other influential stakeholders have also joined the investment round. As part of this financial boost, Todd Pedersen and Silver Lake Managing Director Kyle Paster will join Entrata's board of directors, further strengthening the company's leadership and positioning it for continued growth and innovation in the property management industry.

Entrata Risks and Challenges

Entrata faces potential risks stemming from an ongoing legal dispute with Yardi Systems, a key competitor in the real estate applications sector, which has raised concerns about copyright infringement. In February 2015, Entrata filed a counter-lawsuit against Yardi, accusing them of anti-competitive practices aimed at stifling competition. With over 1,000 mutual clients relying on products from both companies, the outcome of this litigation could significantly alter the competitive dynamics within the real estate applications market, posing a potential challenge to Entrata's market position and future growth.

Entrata Ecosystem, Partners, Resellers and SI

In October 2024, Entrata, a leading AI-powered operating system for the multifamily industry, partnered with PetScreening to enhance the living experience for all residents, particularly pet owners. This collaboration addresses the increasing demand for pet-friendly housing, as 66% of U.S. households now own pets, and 82% of pet owners face challenges when searching for rental homes. By integrating PetScreening’s platform, Entrata simplifies pet and assistance animal screenings, ensuring property managers can easily accommodate the needs of both pet and non-pet owners while adhering to community policies. The partnership also promotes responsible pet ownership, supporting compliance with Fair Housing and HUD guidelines. Additionally, the integration includes FidoAlert, a free service that helps reunite lost pets with their owners, strengthening community bonds and improving resident satisfaction.

Entrata has streamlined operations for property managers by integrating directly with Latch’s enterprise management platform, Latch Manager. This integration enables a seamless, one-way data sync, eliminating the need for manual entry of resident details, such as names, email addresses, phone numbers, and lease start dates, into the Latch system. As a result, property managers can enjoy improved efficiency and reduced administrative workload, enhancing overall operational productivity.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: