Entrata Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Entrata Strengths, Domain Expertise, and Key Differentiators

Entrata stands as a comprehensive provider of property management software, presenting a unified, accessible platform with a single-login interface. Its extensive suite of online tools encompasses websites, mobile apps, payment processing, lease signing, accounting, and resident management functionalities. Moreover, Entrata’s open API and diverse array of third-party integrations afford management companies the flexibility to select the technology and software solutions that align most closely with their specific requirements.

Entrata Recent Developments

In September 2021, Entrata launched Experian’s Verification of Income along with the integration of Experian’s Precise ID service into their platform, extending access to all clients. These premium solutions, seamlessly incorporated into Entrata’s advanced screening tool, ResidentVerify, are designed to bolster fraud prevention for property managers and streamline the applicant screening process through enhanced automation.

In July 2020, Entrata introduced a new functionality known as Self-Guided Tours, seamlessly integrating an end-to-end contactless touring solution into Entrata’s comprehensive, single sign-on platform of technology tools, features, and services. This addition, included with current licensing fees, enhances the value proposition and extends the functionality of the platform for Entrata’s partners, without any extra charges. The development of this new technology was driven by the escalating demand within the industry. Self-Guided Tours offers a range of customizable and flexible settings, empowering apartment communities to tailor a personalized touring experience at their properties, effectively addressing the evolving needs of a new generation of renters.

In March 2020, Entrata unveiled its Entrata Commercial product, showcasing the organization's steadfast dedication to delivering a comprehensive array of property management solutions to a diverse market. Serving as a comprehensive solution within the industry, Entrata Commercial boasts numerous essential features, such as customizable building setup, support for various lease types, flexible rent steps configuration, NNN reconciliation, insurance tracking, robust reporting capabilities, and seamless access to real-time payment and maintenance information through Entrata’s TenantPortal, among others.

Entrata Mergers and Acquisitions (M&A) Activities

In July 2023, Entrata acquired Rent Dynamics, a company specializing in resident rent reporting and financial resources aimed at fostering economic inclusion and financial well-being among residents. Entrata has acquired full ownership of Rent Dynamics, enabling it to offer residents enhanced access to financial tools tailored to positively influence their financial trajectories.

Entrata Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Entrata applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Entrata and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Entrata, Entrata Student, Entrata Affordable, Entrata Commercial, Entrata Military customers.

Entrata Key Enterprise and Cloud Applications

Entrata, Entrata Student, Entrata Affordable, Entrata Commercial, Entrata Military

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Entrata Direct vs Indirect sales

Entrata Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Entrata Customers

No. of Entrata Customers: 26000

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Entrata presently caters to over 26,000 apartment communities across the nation. Its clientele includes prominent entities such as Multifamily Management Inc., Asset Plus Companies, Vanguard Residential, ROSS Management Services, Gables Residential, FPI Management, Peak Campus, Hubbel Apartment Living, Audubon, The Valcal Group, and various others.

Entrata Market Opportunities, M&A and Geo Expansions

Entrata secured a funding round totaling $507 million, spearheaded by Silver Lake, along with notable investors including Qualtrics Founder Ryan Smith and Vivint Smart Home Founder Todd Pedersen. Dragoneer, Domo Founder and CEO Josh James, and other strategic investors also participated in the funding. Furthermore, as part of this investment, Todd Pedersen and Silver Lake Managing Director Kyle Paster will assume positions on the company's board of directors.

Entrata Risks and Challenges

Entrata found itself embroiled in a legal dispute involving allegations of copyright infringement by Yardi Systems, a major vendor in the real estate applications sector. In response, in February 2015, Entrata filed a counter-lawsuit against Yardi, accusing them of attempting to suppress competition for their products. Notably, there are more than 1,000 mutual clients utilizing products from both vendors. The ongoing lawsuits have the potential to significantly impact the landscape of the real estate applications market, with their outcomes eagerly anticipated.

Entrata Ecosystem, Partners, Resellers and SI

As of May 2021, Entrata has established a direct integration with Latch’s enterprise management platform, Latch Manager. This integration facilitates the seamless transfer of data from an Entrata system to Latch Manager through a one-way data sync. Consequently, property managers are relieved of the burden of repeatedly inputting resident information such as names, email addresses, phone numbers, and lease start dates into the Latch system when adding new residents.

Entrata Cloud Infrastructure Insights

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• Entrata Public Cloud and Infrastructure (IaaS)
• Entrata Platform (PaaS)
• Entrata Application Delivery
• Entrata Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: